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PDD in AgriPinduoduo and Wageningen University conduct research on how to grow top-quality tomatoes sustainably Pinduoduo and Wageningen University conduct research on how to grow top-quality tomatoes sustainably
The WUR study is the latest agricultural research collaboration by Pinduoduo, which has worked with leading global research institutes to advance food and agricultural science.

Find out more

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PerspectivesPinduoduo deepens agricultural digital inclusion effortsPinduoduo deepens agricultural digital inclusion efforts
Pinduoduo deepened its agricultural digital inclusion efforts in 2021, spreading the benefits of the digital economy by connecting communities and facilitating the adoption of technology.

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PDD in AgriPinduoduo welcomes more than 126,000 young agricultural entrepreneurs Pinduoduo welcomes more than 126,000 young agricultural entrepreneurs
More tertiary-educated youths are entering agricultural e-commerce and helping local farming communities to sell their products

Find out more

Find out more

PDD in AgriPinduoduo supports campaign to promote agricultural GIPinduoduo supports campaign to promote agricultural GI
Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

Find out more

Find out more

PDD in AgriThey made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition
Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

Find out more

Find out more

PDD in AgriPinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation
Speeding up and increasing innovation in agriculture can trigger the changes needed to meet the challenges of feeding a growing population, climate change and achieving the UN’s sustainable developmen

Find out more

Find out more

PDD in AgriPinduoduo launches 2021 Smart Agriculture CompetitionPinduoduo launches 2021 Smart Agriculture Competition
The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

Find out more

Find out more

PDD in AgriPinduoduo Food Systems Forum: Building a resilient agri-food system with technologyPinduoduo Food Systems Forum: Building a resilient agri-food system with technology
Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

Find out more

Find out more

Merchant StoriesFrom coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business
Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

Find out more

Find out more

PDD in AgriLily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo
E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

Find out more

Find out more

LogisticsPinduoduo says conditions are ripe to reimagine logisticsPinduoduo says conditions are ripe to reimagine logistics
Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

Find out more

Find out more

Policy & TrendsTransforming agri-food systems can help China achieve 2060 carbon neutrality goal, study findsTransforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds
Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

Find out more

Find out more

PDD in AgriE-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers
Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

Find out more

Find out more

LogisticsPinduoduo files patent for cold-chain logistics systemPinduoduo files patent for cold-chain logistics system
Pinduoduo is investing in and working with partners to expand cold-chain logistics, warehousing and sorting facilities so that consumers can buy a wider range of perishables that require refrigeration

Find out more

Find out more

Corporate ResponsibilityA guide to the Pinduoduo Partnership A guide to the Pinduoduo Partnership
The Pinduoduo Partnership was established with the intention of providing guidance to future generations of management to champion Pinduoduo’s vision, mission and values.

Find out more

Find out more

PDD in AgriPinduoduo doubles agricultural GMV to record 270 billion yuan in 2020Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020
Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

Find out more

Find out more

PDD in AgriDuo Duo Grocery brings farm-to-table benefits to Chinese consumersDuo Duo Grocery brings farm-to-table benefits to Chinese consumers
Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

Find out more

Find out more

Corporate ResponsibilityPinduoduo recognized for work on alleviating poverty in ChinaPinduoduo recognized for work on alleviating poverty in China
Pinduoduo has focused on agriculture since its establishment in 2015, bringing a systems approach to addressing the inter-related issues of how to grow, move and sell food.

Find out more

Find out more

Consumer TrendsPinduoduo offers uninterrupted grocery services during Lunar New YearPinduoduo offers uninterrupted grocery services during Lunar New Year
Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

Find out more

Find out more

PDD in AgriTechnology beats humans at growing strawberries in Pinduoduo smart agriculture competitionTechnology beats humans at growing strawberries in Pinduoduo smart agriculture competition
Technology teams produced 196% more strawberries by weight on average, achieved higher return on investment compared to traditional farming teams.

Find out more

Find out more

InnovationsPinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference
Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

Find out more

Find out more

Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce
Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

Find out more

Find out more

InnovationsPinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in ChinaPinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China
The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

Find out more

Find out more

Merchant StoriesIt could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce
An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

Find out more

Find out more

Merchant StoriesHow an apple farmer’s son grew the family business through e-commerceHow an apple farmer’s son grew the family business through e-commerce
Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

Find out more

Find out more

Merchant StoriesSany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo
Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

Find out more

Find out more

Corporate ResponsibilityPinduoduo: Empowering farmers with an e-commerce platformPinduoduo: Empowering farmers with an e-commerce platform
A case study by the Singapore Management University on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.

Find out more

Find out more

Consumer TrendsPinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion
Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

Find out more

Find out more

Merchant StoriesChina's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans
E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

Find out more

Find out more

Consumer TrendsHow does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?
Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

Find out more

Find out more

Consumer TrendsGrocery e-commerce surges in China as Covid-19 disrupts lifetime habitsGrocery e-commerce surges in China as Covid-19 disrupts lifetime habits
Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

Find out more

Find out more

PerspectivesConsumer-to-manufacturer revolution offers glimpse into retail’s futureConsumer-to-manufacturer revolution offers glimpse into retail’s future
Traditional retail can be a hit-and-miss exercise and lead to much waste. With C2M, manufacturers can tailor their products for a better fit to market demand.

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Policy & TrendsHow e-commerce is transforming agribusiness from Brazil to ChinaHow e-commerce is transforming agribusiness from Brazil to China
One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

Find out more

Find out more

Consumer TrendsPinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers
Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

Find out more

Find out more

Consumer-to-Manufacturer (C2M)Pinduoduo accelerates factory plan with 1 trillion yuan sales target Pinduoduo accelerates factory plan with 1 trillion yuan sales target
Pinduoduo launched the New Brand initiative at the end of 2018 to help the growth of China’s contract manufacturers to build their own brands utilizing the e-commerce company’s market insights.

Find out more

Find out more

Corporate ResponsibilityPinduoduo 2020 Environmental, Social, and Governance (ESG) report Pinduoduo 2020 Environmental, Social, and Governance (ESG) report
Pinduoduo's corporate social responsibility and sustainability efforts are guided by the goal of promoting digital inclusion.

Find out more

Find out more

Corporate ResponsibilityDigitizing the supply chainDigitizing the supply chain
Pinduoduo is helping producers save on transportation and storage costs by cutting the number of layers of distribution.

Find out more

Find out more

Policy & TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

Find out more

Find out more

Corporate ResponsibilityData protection and distributed AIData protection and distributed AI
Our technology infrastructure adopts a distributed AI approach, which we believe in the long run would significantly improve data security and better protect trivacy of our users.

Find out more

Find out more

Merchant StoriesPinduoduo launches Indonesia pavilion on e-commerce platformPinduoduo launches Indonesia pavilion on e-commerce platform
Pinduoduo organizes livestreaming session to promote Indonesian products, attracting total of 450,000 viewers.

Find out more

Find out more

Intellectual PropertyHow Pinduoduo keeps counterfeits off its platformHow Pinduoduo keeps counterfeits off its platform
Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

Find out more

Find out more

Consumer TrendsIs the Pinduoduo model right for Southeast Asia e-commerce?Is the Pinduoduo model right for Southeast Asia e-commerce?
Social commerce is generating buzz in Southeast Asia, with prominent players and startups testing the waters

Find out more

Find out more

Corporate ResponsibilityHow Pinduoduo fights brushing and other illicit activitiesHow Pinduoduo fights brushing and other illicit activities
Pinduoduo has a zero-tolerance policy toward any form of fake transactions that attempt to manipulate sales volumes, customer review or merchant ratings.

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LogisticsPinduoduo reaches out to remotest areas with China Post partnership Pinduoduo reaches out to remotest areas with China Post partnership
China Post will set up 150 bases within three years to help Pinduoduo improve sourcing of quality agricultural products

Find out more

Find out more

PerspectivesDigitization will unlock economic potential of China's vast agricultural resourcesDigitization will unlock economic potential of China's vast agricultural resources
A concerted effort is required to improve overall quality and differentiation, and to grow consumer awareness of China’s geographical indications for agriculture produce.

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Consumer TrendsHow China's carpet manufacturers are winning new customersHow China's carpet manufacturers are winning new customers
Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

Find out more

Find out more

Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

Find out more

Find out more

Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

Find out more

Find out more

Merchant StoriesFrom coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business
Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

Find out more

Find out more

Consumer TrendsPinduoduo offers uninterrupted grocery services during Lunar New YearPinduoduo offers uninterrupted grocery services during Lunar New Year
Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

Find out more

Find out more

Merchant StoriesIt could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce
An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

Find out more

Find out more

Merchant StoriesHow an apple farmer’s son grew the family business through e-commerceHow an apple farmer’s son grew the family business through e-commerce
Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

Find out more

Find out more

Merchant StoriesSany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo
Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

Find out more

Find out more

Consumer TrendsPinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion
Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

Find out more

Find out more

Merchant StoriesChina's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans
E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

Find out more

Find out more

Consumer TrendsHow does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?
Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

Find out more

Find out more

Consumer TrendsGrocery e-commerce surges in China as Covid-19 disrupts lifetime habitsGrocery e-commerce surges in China as Covid-19 disrupts lifetime habits
Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

Find out more

Find out more

Consumer TrendsPinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers
Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

Find out more

Find out more

Merchant StoriesPinduoduo launches Indonesia pavilion on e-commerce platformPinduoduo launches Indonesia pavilion on e-commerce platform
Pinduoduo organizes livestreaming session to promote Indonesian products, attracting total of 450,000 viewers.

Find out more

Find out more

Consumer TrendsIs the Pinduoduo model right for Southeast Asia e-commerce?Is the Pinduoduo model right for Southeast Asia e-commerce?
Social commerce is generating buzz in Southeast Asia, with prominent players and startups testing the waters

Find out more

Find out more

Consumer TrendsHow China's carpet manufacturers are winning new customersHow China's carpet manufacturers are winning new customers
Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

Find out more

Find out more

Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

Find out more

Find out more

Consumer TrendsExplainer: How Pinduoduo’s team purchase model differs from group-buying sitesExplainer: How Pinduoduo’s team purchase model differs from group-buying sites
PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

Find out more

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Consumer TrendsPinduoduo works with physical retailers to boost spendingPinduoduo works with physical retailers to boost spending
By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

Find out more

Find out more

Merchant StoriesMeet Zhang Song: How she found love and built a 200-million-yuan seafood import business Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business
It was love – for food and for the man she eventually married – that lured Zhang into the traditionally male-dominated seafood business, where she has since carved out sales of 200 million yuan on PDD

Find out more

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PDD in AgriPinduoduo and Wageningen University conduct research on how to grow top-quality tomatoes sustainably Pinduoduo and Wageningen University conduct research on how to grow top-quality tomatoes sustainably
The WUR study is the latest agricultural research collaboration by Pinduoduo, which has worked with leading global research institutes to advance food and agricultural science.

Find out more

Find out more

PDD in AgriPinduoduo welcomes more than 126,000 young agricultural entrepreneurs Pinduoduo welcomes more than 126,000 young agricultural entrepreneurs
More tertiary-educated youths are entering agricultural e-commerce and helping local farming communities to sell their products

Find out more

Find out more

PDD in AgriPinduoduo supports campaign to promote agricultural GIPinduoduo supports campaign to promote agricultural GI
Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

Find out more

Find out more

PDD in AgriThey made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition
Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

Find out more

Find out more

PDD in AgriPinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation
Speeding up and increasing innovation in agriculture can trigger the changes needed to meet the challenges of feeding a growing population, climate change and achieving the UN’s sustainable developmen

Find out more

Find out more

PDD in AgriPinduoduo launches 2021 Smart Agriculture CompetitionPinduoduo launches 2021 Smart Agriculture Competition
The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

Find out more

Find out more

PDD in AgriPinduoduo Food Systems Forum: Building a resilient agri-food system with technologyPinduoduo Food Systems Forum: Building a resilient agri-food system with technology
Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

Find out more

Find out more

PDD in AgriLily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo
E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

Find out more

Find out more

Policy & TrendsTransforming agri-food systems can help China achieve 2060 carbon neutrality goal, study findsTransforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds
Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

Find out more

Find out more

PDD in AgriE-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers
Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

Find out more

Find out more

PDD in AgriPinduoduo doubles agricultural GMV to record 270 billion yuan in 2020Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020
Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

Find out more

Find out more

PDD in AgriDuo Duo Grocery brings farm-to-table benefits to Chinese consumersDuo Duo Grocery brings farm-to-table benefits to Chinese consumers
Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

Find out more

Find out more

PDD in AgriTechnology beats humans at growing strawberries in Pinduoduo smart agriculture competitionTechnology beats humans at growing strawberries in Pinduoduo smart agriculture competition
Technology teams produced 196% more strawberries by weight on average, achieved higher return on investment compared to traditional farming teams.

Find out more

Find out more

InnovationsPinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference
Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

Find out more

Find out more

InnovationsPinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in ChinaPinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China
The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

Find out more

Find out more

Policy & TrendsHow e-commerce is transforming agribusiness from Brazil to ChinaHow e-commerce is transforming agribusiness from Brazil to China
One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

Find out more

Find out more

Policy & TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

Find out more

Find out more

InnovationsA*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety
Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

Find out more

Find out more

InnovationsCan artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?
Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

Find out more

Find out more

PDD in AgriHelping China’s poorest farmers get more for their toil through e-commerceHelping China’s poorest farmers get more for their toil through e-commerce
Duo Duo Farm is a poverty alleviation project by PDD that raises farmer incomes by improving productivity and market access through e-commerce.

Find out more

Find out more

Policy & TrendsChina springs into action to kickstart food production after Covid-19China springs into action to kickstart food production after Covid-19
PDD leveraged digital technology and agricultural research networks to hold online classes for farmers as well as sell farming inputs directly to them.

Find out more

Find out more

Policy & TrendsHow e-commerce helped farmers in China deal with Covid-19 How e-commerce helped farmers in China deal with Covid-19
“Help the Farmers” was launched on February 9 on Pinduoduo, giving multiple access points for consumers to buy fresh produce directly from farmers in poverty-stricken areas.

Find out more

Find out more

PDD in AgriHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo FarmHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo Farm
The vision of Duo Duo Farm is to better connect farmers — the first mile — directly with consumers — the last mile, in so doing helping to lift farmers out of poverty..

Find out more

Find out more

LogisticsPinduoduo says conditions are ripe to reimagine logisticsPinduoduo says conditions are ripe to reimagine logistics
Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

Find out more

Find out more

LogisticsPinduoduo files patent for cold-chain logistics systemPinduoduo files patent for cold-chain logistics system
Pinduoduo is investing in and working with partners to expand cold-chain logistics, warehousing and sorting facilities so that consumers can buy a wider range of perishables that require refrigeration

Find out more

Find out more

Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce
Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

Find out more

Find out more

Consumer-to-Manufacturer (C2M)Pinduoduo accelerates factory plan with 1 trillion yuan sales target Pinduoduo accelerates factory plan with 1 trillion yuan sales target
Pinduoduo launched the New Brand initiative at the end of 2018 to help the growth of China’s contract manufacturers to build their own brands utilizing the e-commerce company’s market insights.

Find out more

Find out more

Intellectual PropertyHow Pinduoduo keeps counterfeits off its platformHow Pinduoduo keeps counterfeits off its platform
Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

Find out more

Find out more

LogisticsPinduoduo reaches out to remotest areas with China Post partnership Pinduoduo reaches out to remotest areas with China Post partnership
China Post will set up 150 bases within three years to help Pinduoduo improve sourcing of quality agricultural products

Find out more

Find out more

Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

Find out more

Find out more

Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

Find out more

Find out more

Consumer-to-Manufacturer (C2M)Pinduoduo invests in electronics giant GOME in consumer-to-manufacturer pushPinduoduo invests in electronics giant GOME in consumer-to-manufacturer push
Pinduoduo will bring onboard the entire product range carried by GOME, and help the retailer source for suitable merchandise using the C2M model.

Find out more

Find out more

Corporate ResponsibilityA guide to the Pinduoduo Partnership A guide to the Pinduoduo Partnership
The Pinduoduo Partnership was established with the intention of providing guidance to future generations of management to champion Pinduoduo’s vision, mission and values.

Find out more

Find out more

Corporate ResponsibilityPinduoduo recognized for work on alleviating poverty in ChinaPinduoduo recognized for work on alleviating poverty in China
Pinduoduo has focused on agriculture since its establishment in 2015, bringing a systems approach to addressing the inter-related issues of how to grow, move and sell food.

Find out more

Find out more

Corporate ResponsibilityPinduoduo: Empowering farmers with an e-commerce platformPinduoduo: Empowering farmers with an e-commerce platform
A case study by the Singapore Management University on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.

Find out more

Find out more

Corporate ResponsibilityPinduoduo 2020 Environmental, Social, and Governance (ESG) report Pinduoduo 2020 Environmental, Social, and Governance (ESG) report
Pinduoduo's corporate social responsibility and sustainability efforts are guided by the goal of promoting digital inclusion.

Find out more

Find out more

Corporate ResponsibilityDigitizing the supply chainDigitizing the supply chain
Pinduoduo is helping producers save on transportation and storage costs by cutting the number of layers of distribution.

Find out more

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Corporate ResponsibilityData protection and distributed AIData protection and distributed AI
Our technology infrastructure adopts a distributed AI approach, which we believe in the long run would significantly improve data security and better protect trivacy of our users.

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Intellectual PropertyHow Pinduoduo keeps counterfeits off its platformHow Pinduoduo keeps counterfeits off its platform
Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

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Corporate ResponsibilityHow Pinduoduo fights brushing and other illicit activitiesHow Pinduoduo fights brushing and other illicit activities
Pinduoduo has a zero-tolerance policy toward any form of fake transactions that attempt to manipulate sales volumes, customer review or merchant ratings.

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Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

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Corporate ResponsibilityFighting intellectual property violations Fighting intellectual property violations
Intellectual property rights protection requires a comprehensive carrot-and-stick approach.

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PDD in AgriHelping China’s poorest farmers get more for their toil through e-commerceHelping China’s poorest farmers get more for their toil through e-commerce
Duo Duo Farm is a poverty alleviation project by PDD that raises farmer incomes by improving productivity and market access through e-commerce.

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Corporate ResponsibilityRethinking the agricultural and manufacturing supply chains Rethinking the agricultural and manufacturing supply chains
Moving away from the traditional model of "how much can we produce" to "how much should we produce" by digitizating the supply chain.

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Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

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PDD in AgriHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo FarmHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo Farm
The vision of Duo Duo Farm is to better connect farmers — the first mile — directly with consumers — the last mile, in so doing helping to lift farmers out of poverty..

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Consumer TrendsPinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers
Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

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PerspectivesPinduoduo deepens agricultural digital inclusion effortsPinduoduo deepens agricultural digital inclusion efforts
Pinduoduo deepened its agricultural digital inclusion efforts in 2021, spreading the benefits of the digital economy by connecting communities and facilitating the adoption of technology.

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PerspectivesConsumer-to-manufacturer revolution offers glimpse into retail’s futureConsumer-to-manufacturer revolution offers glimpse into retail’s future
Traditional retail can be a hit-and-miss exercise and lead to much waste. With C2M, manufacturers can tailor their products for a better fit to market demand.

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PerspectivesDigitization will unlock economic potential of China's vast agricultural resourcesDigitization will unlock economic potential of China's vast agricultural resources
A concerted effort is required to improve overall quality and differentiation, and to grow consumer awareness of China’s geographical indications for agriculture produce.

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Policy & TrendsTransforming agri-food systems can help China achieve 2060 carbon neutrality goal, study findsTransforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds
Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

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InnovationsPinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference
Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

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InnovationsPinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in ChinaPinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China
The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

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Policy & TrendsHow e-commerce is transforming agribusiness from Brazil to ChinaHow e-commerce is transforming agribusiness from Brazil to China
One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

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Policy & TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

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InnovationsA*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety
Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

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InnovationsCan artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?
Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

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Corporate ResponsibilityRethinking the agricultural and manufacturing supply chains Rethinking the agricultural and manufacturing supply chains
Moving away from the traditional model of "how much can we produce" to "how much should we produce" by digitizating the supply chain.

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Policy & TrendsChina springs into action to kickstart food production after Covid-19China springs into action to kickstart food production after Covid-19
PDD leveraged digital technology and agricultural research networks to hold online classes for farmers as well as sell farming inputs directly to them.

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Merchant StoriesFrom coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business
Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

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PDD in AgriLily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo
E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

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PDD in AgriE-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers
Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

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Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce
Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

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Merchant StoriesIt could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce
An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

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Merchant StoriesHow an apple farmer’s son grew the family business through e-commerceHow an apple farmer’s son grew the family business through e-commerce
Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

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Merchant StoriesSany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo
Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

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Merchant StoriesChina's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans
E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

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Merchant StoriesPinduoduo launches Indonesia pavilion on e-commerce platformPinduoduo launches Indonesia pavilion on e-commerce platform
Pinduoduo organizes livestreaming session to promote Indonesian products, attracting total of 450,000 viewers.

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Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

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Merchant StoriesMeet Zhang Song: How she found love and built a 200-million-yuan seafood import business Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business
It was love – for food and for the man she eventually married – that lured Zhang into the traditionally male-dominated seafood business, where she has since carved out sales of 200 million yuan on PDD

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PDD in AgriE-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers
Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

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Consumer TrendsPinduoduo offers uninterrupted grocery services during Lunar New YearPinduoduo offers uninterrupted grocery services during Lunar New Year
Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

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Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce
Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

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Consumer TrendsPinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion
Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

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Merchant StoriesChina's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans
E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

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Consumer TrendsHow does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?
Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

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Consumer TrendsGrocery e-commerce surges in China as Covid-19 disrupts lifetime habitsGrocery e-commerce surges in China as Covid-19 disrupts lifetime habits
Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

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PerspectivesConsumer-to-manufacturer revolution offers glimpse into retail’s futureConsumer-to-manufacturer revolution offers glimpse into retail’s future
Traditional retail can be a hit-and-miss exercise and lead to much waste. With C2M, manufacturers can tailor their products for a better fit to market demand.

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Policy & TrendsHow e-commerce is transforming agribusiness from Brazil to ChinaHow e-commerce is transforming agribusiness from Brazil to China
One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

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Consumer TrendsPinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers
Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

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Policy & TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

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Consumer TrendsIs the Pinduoduo model right for Southeast Asia e-commerce?Is the Pinduoduo model right for Southeast Asia e-commerce?
Social commerce is generating buzz in Southeast Asia, with prominent players and startups testing the waters

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Consumer TrendsHow China's carpet manufacturers are winning new customersHow China's carpet manufacturers are winning new customers
Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

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Consumer TrendsExplainer: How Pinduoduo’s team purchase model differs from group-buying sitesExplainer: How Pinduoduo’s team purchase model differs from group-buying sites
PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

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Consumer TrendsPinduoduo works with physical retailers to boost spendingPinduoduo works with physical retailers to boost spending
By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

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InnovationsA*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety
Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

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Intellectual PropertyHow Pinduoduo keeps counterfeits off its platformHow Pinduoduo keeps counterfeits off its platform
Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

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Corporate ResponsibilityFighting intellectual property violations Fighting intellectual property violations
Intellectual property rights protection requires a comprehensive carrot-and-stick approach.

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Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

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LogisticsPinduoduo says conditions are ripe to reimagine logisticsPinduoduo says conditions are ripe to reimagine logistics
Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

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LogisticsPinduoduo files patent for cold-chain logistics systemPinduoduo files patent for cold-chain logistics system
Pinduoduo is investing in and working with partners to expand cold-chain logistics, warehousing and sorting facilities so that consumers can buy a wider range of perishables that require refrigeration

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PDD in AgriDuo Duo Grocery brings farm-to-table benefits to Chinese consumersDuo Duo Grocery brings farm-to-table benefits to Chinese consumers
Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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LogisticsPinduoduo reaches out to remotest areas with China Post partnership Pinduoduo reaches out to remotest areas with China Post partnership
China Post will set up 150 bases within three years to help Pinduoduo improve sourcing of quality agricultural products

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PDD in AgriPinduoduo and Wageningen University conduct research on how to grow top-quality tomatoes sustainably Pinduoduo and Wageningen University conduct research on how to grow top-quality tomatoes sustainably
The WUR study is the latest agricultural research collaboration by Pinduoduo, which has worked with leading global research institutes to advance food and agricultural science.

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PDD in AgriPinduoduo welcomes more than 126,000 young agricultural entrepreneurs Pinduoduo welcomes more than 126,000 young agricultural entrepreneurs
More tertiary-educated youths are entering agricultural e-commerce and helping local farming communities to sell their products

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PDD in AgriPinduoduo supports campaign to promote agricultural GIPinduoduo supports campaign to promote agricultural GI
Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

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PDD in AgriThey made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition
Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

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PDD in AgriPinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation
Speeding up and increasing innovation in agriculture can trigger the changes needed to meet the challenges of feeding a growing population, climate change and achieving the UN’s sustainable developmen

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PDD in AgriPinduoduo launches 2021 Smart Agriculture CompetitionPinduoduo launches 2021 Smart Agriculture Competition
The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

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PDD in AgriPinduoduo Food Systems Forum: Building a resilient agri-food system with technologyPinduoduo Food Systems Forum: Building a resilient agri-food system with technology
Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

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PDD in AgriLily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo
E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

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PDD in AgriE-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers
Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

Find out more

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