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Logistics Demand for cold-chain logistics heats up with online grocery boom Demand for cold-chain logistics heats up with online grocery boom

The market for buying fresh food online is expected to surpass 1 trillion yuan in 2024 and drive up demand for cold-chain logistics.

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Innovations Spinach leaves used as scaffold for growing lab-grown beef Spinach leaves used as scaffold for growing lab-grown beef

The groundbreaking research builds on earlier research in which human heart tissue was cultivated using the veiny skeleton of a spinach leaf.

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Consumer Trends COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds

About 20% to 30% of the pandemic-induced digital consumption change is expected to remain, according to study

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Innovations Mutant space rice is coming to a plate near you Mutant space rice is coming to a plate near you

China has planted around 1,500 rice seeds that went to space to study their genetic mutations in hopes they would yield better varieties of the grain

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Innovations How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat

The Oxford-trained scientist is a science fiction and anime fan who is exploring cell-based hamburgers for consumption on Mars

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Consumer Trends Pinduoduo promotes more than 1,000 book titles in reading campaign Pinduoduo promotes more than 1,000 book titles in reading campaign

Pinduoduo steps up fight against book piracy, deploys technology to screen for non-compliant merchants

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Logistics Pinduoduo files patent for cold-chain logistics system Pinduoduo files patent for cold-chain logistics system

Pinduoduo is investing in and working with partners to expand cold-chain logistics, warehousing and sorting facilities so that consumers can buy a wider range of perishables that require refrigeration

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Policy & Trends China introduces regulations for livestreaming, social commerce China introduces regulations for livestreaming, social commerce

Livestreaming e-commerce has been one of the most prominent trends to emerge in 2020 in China

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Agri Matters Agri Matters Podcast: Women experts discuss art, motherhood and future of food innovation Agri Matters Podcast: Women experts discuss art, motherhood and future of food innovation

On the occasion of International Women's Day, we spoke to 3 outstanding women in agri-food tech to get their perspectives on the future of food and innovation.

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Agri Matters Agri Matters Podcast: Women experts on the next big opportunity in alternative proteins Agri Matters Podcast: Women experts on the next big opportunity in alternative proteins

Women experts discuss their perspectives on the future of food and innovation

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The China Ecommerce Podcast The China E-commerce Podcast: Winston Ma | Can "digital villages" help alleviate China's crowded cities? The China E-commerce Podcast: Winston Ma | Can "digital villages" help alleviate China's crowded cities?

Winston Ma shares his observations on how digitization and agriculture technology has changed rural commerce and alleviated crowded cities in China.

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Corporate Responsibility A guide to the Pinduoduo Partnership A guide to the Pinduoduo Partnership

The Pinduoduo Partnership was established with the intention of providing guidance to future generations of management to champion Pinduoduo’s vision, mission and values.

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Innovations Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs

Clean-meat companies are racing to drive down costs and accelerate commercialization of cultivated meat

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PDD in Agri Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying

The fast-growing next-day grocery pickup service does not depend on "community group leaders" to enlist new customers.

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PDD in Agri Pinduoduo shares insights on how it became the fastest-growing consumer internet company Pinduoduo shares insights on how it became the fastest-growing consumer internet company

Find out how PDD went from zero to almost 800m users in less than 6 years

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Perspectives 2021 Letter to Shareholders 2021 Letter to Shareholders

Colin Huang's 2021 Shareholder Letter

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Corporate Responsibility Leadership transition at Pinduoduo: CEO Chen Lei appointed Chairman Leadership transition at Pinduoduo: CEO Chen Lei appointed Chairman

Leadership transition as Pinduoduo sets new records

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Corporate Responsibility Pinduoduo founder Colin Huang steps down from board to explore future growth Pinduoduo founder Colin Huang steps down from board to explore future growth

Pinduoduo enters next phase of growth

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PDD in Agri Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer

Pinduoduo is topping up its cart to become the world's top grocer

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Corporate Responsibility Pinduoduo pledges to do more to promote digital inclusion for agriculture Pinduoduo pledges to do more to promote digital inclusion for agriculture

Pinduoduo promotes digital transformation of agriculture with digital inclusion at its core

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Policy & Trends Marvel star Robert Downey Jr. wants you to eat insects because they are good for you Marvel star Robert Downey Jr. wants you to eat insects because they are good for you

The Iron Man star says insects are a sustainable, affordable alternative to animal proteins, with the potential to disrupt the food and drink market.

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Policy & Trends Japan to introduce certification system for plant-based meat Japan to introduce certification system for plant-based meat

Only 2% of Japan's population are vegan, but the popularity of plant-based food is rising as consumers become more environmentally and health conscious.

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Policy & Trends Investors step up bets on plant-based food as inflection point seen in consumer interest, production costs Investors step up bets on plant-based food as inflection point seen in consumer interest, production costs

Investments in innovative food startups doubled to $2.3 billion last year

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PDD in Agri Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020 Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020

Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

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PDD in Agri Pinduoduo and China Post form three-way partnership with farming cooperatives to boost rural economy Pinduoduo and China Post form three-way partnership with farming cooperatives to boost rural economy

Widening market access for agricultural produce is an important step to increasing farmer incomes

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Policy & Trends How Israel emerged as a global innovation hub for food and agriculture technology How Israel emerged as a global innovation hub for food and agriculture technology

A "whole of nation" approach to innovation has helped Israel nurture a growing crop of novel food and agtech startups

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PDD in Agri Duo Duo Grocery brings farm-to-table benefits to Chinese consumers Duo Duo Grocery brings farm-to-table benefits to Chinese consumers

Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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Innovations Plant-based meat startups Redefine Meat, Next Gen Foods raise funds to fuel growth as alternative-protein sector heats up Plant-based meat startups Redefine Meat, Next Gen Foods raise funds to fuel growth as alternative-protein sector heats up

Redefine Meat, Next Gen Foods are among wave of companies racing to market with plant-based substitutes for animal meat.

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Corporate Responsibility Pinduoduo recognized for work on alleviating poverty in China Pinduoduo recognized for work on alleviating poverty in China

Pinduoduo has focused on agriculture since its establishment in 2015, bringing a systems approach to addressing the inter-related issues of how to grow, move and sell food.

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Policy & Trends China to support innovative research and development of GM crops China to support innovative research and development of GM crops

China is placing increasing importance on developing and owning its seed technology, likening seeds to the "microchips of agriculture"

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Consumer Trends Consumers may do more shopping online in China for first time Consumers may do more shopping online in China for first time

China set to be first country where e-commerce accounts for bulk of total retail sales, predicts eMarketer

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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Consumer Trends Baby boomers join Chinese seniors in buying groceries online Baby boomers join Chinese seniors in buying groceries online

Older adults have been among the most enthusiastic buyers of online groceries due to higher Covid-19 risks

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Innovations This art installation helps leeks to grow faster This art installation helps leeks to grow faster

A 20,000-square-metre light installation in the Netherlands is contributing to sustainable agriculture.

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Consumer Trends Pinduoduo offers uninterrupted grocery services during Lunar New Year Pinduoduo offers uninterrupted grocery services during Lunar New Year

Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

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Policy & Trends Plant-based protein challengers in China need to invest in technology to stand out Plant-based protein challengers in China need to invest in technology to stand out

The plant-based meat industry will hit a wall with consumers unless it can offer substitutes that hit all the marks including flavor, aroma, texture and aesthetics, says Matilda Ho of Bits x Bites.

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Agri Matters Shiok Meats CEO says consumers could be growing their own meat at home in "10 to 15 years" Shiok Meats CEO says consumers could be growing their own meat at home in "10 to 15 years"

Stem cell scientist-turned-startup founder Sandhya Sriram working on cell-based crustacean meat for consumer market

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Innovations Cultured meat may land on your plate sooner than you think, says CellX CEO Cultured meat may land on your plate sooner than you think, says CellX CEO

The race is on to lower the cost of producing cell-based meat, seen as a major hurdle to mass commercialization

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Innovations Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting

Aleph Farms is part of burgeoning slaughter-free and plant-based meat movement aimed at providing alternatives to conventional livestock agriculture.

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Innovations Mushroom waste is being turned into burgers and fertiliser Mushroom waste is being turned into burgers and fertiliser

More mushroom waste could soon be given a second life thanks to new innovations.

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Innovations Why small farms are key to the future of food Why small farms are key to the future of food

Small-scale farmers and rural populations are the best hope for increasing land productivity and crop diversity to feed a growing world.

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Innovations TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people

On Pinduoduo's latest Agri Matters podcast, TurtleTree Labs CEO Fengru Lin talks about the food-tech start-up's plans and prospects for the alternative protein sector.

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Innovations Alphabet’s new moonshot is to transform how we grow food Alphabet’s new moonshot is to transform how we grow food

Alphabet’s X division - internally called “the moonshot factory” - announced a project called Mineral, launched to develop technologies for a more sustainable, resilient, and productive food system.

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Innovations Is that beef really horsemeat? A look at the high-tech tools fighting food fraud Is that beef really horsemeat? A look at the high-tech tools fighting food fraud

Food fraudsters have found myriad ways to trick shoppers, but new rapid testing and tracing technologies may help turn the tables on food crime.

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Policy & Trends Fertilizer giant Stanley Agriculture targets home gardeners Fertilizer giant Stanley Agriculture targets home gardeners

Demand for gardening equipment from planting boxes to irrigation systems more than tripled on Pinduoduo last year.

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Policy & Trends 5 reasons we need to start nurturing – and eating – weeds 5 reasons we need to start nurturing – and eating – weeds

Weeds can be nutritious, tasty and a reliable food source for a growing global population.

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Innovations This is why food security matters now more than ever This is why food security matters now more than ever

Agriculture will need to become more productive and greener to meet the global food challenge.

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Policy & Trends Singapore set to announce sustainability targets with "whole-of-nation" movement to combat climate change Singapore set to announce sustainability targets with "whole-of-nation" movement to combat climate change

Singapore is a low-lying city-state and vulnerable to rising sea levels and extreme weather events as a result of global warming.

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Policy & Trends Venture capital is pouring into plant-based food startups in China Venture capital is pouring into plant-based food startups in China

Total investment into plant-based food sector in China rose fivefold in 2020 from the year earlier.

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Innovations Humanity's insurance policy against Doomsday lies at the end of this tunnel Humanity's insurance policy against Doomsday lies at the end of this tunnel

The entrance to this giant vault built deep in the Artic Circle is open only once or twice a year.

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Innovations This startup is growing sushi-grade salmon from cells in a lab This startup is growing sushi-grade salmon from cells in a lab

San Francisco-based startup Wildtype will have to bring down the costs of lab-grown fish to make commercial production viable.

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Consumer Trends Is China set for a boom in prepared food and meal kits? Is China set for a boom in prepared food and meal kits?

The market for prepared food may triple to reach 1 trillion yuan ($155 billion) in the next six to seven years, according to Guohai Securities.

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Innovations China moves to set standards for plant-based meat industry China moves to set standards for plant-based meat industry

Food companies have stepped up investments in recent years to cater to growing demand for meat alternatives in China

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Innovations Gene-edited crops are now a reality – but will the public be on board?Gene-edited crops are now a reality – but will the public be on board?

It takes trust to get the public on board for gene-edited crops

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Innovations Climate change seen as wrecking more havoc on food insecurity than Covid-19 pandemic Climate change seen as wrecking more havoc on food insecurity than Covid-19 pandemic

2020 was one of the hottest years on record, which saw African farmers face a surge in tough climate conditions as well as crop-destroying pests.

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Policy & Trends The number of people on the brink of starvation has doubled to 270 million due to Covid-19 The number of people on the brink of starvation has doubled to 270 million due to Covid-19

Urgent action required to stave off potential for mass famine that can lead to destabilization of nations, panelists say at Davos Agenda conference

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Policy & Trends U.K. farmers may look beyond EU to other markets to soothe Brexit pain U.K. farmers may look beyond EU to other markets to soothe Brexit pain

U.K. farmers may look to other markets to soothe Brexit pain

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Consumer Trends Clothing sales surge as Chinese consumers prepare to celebrate Lunar New Year Clothing sales surge as Chinese consumers prepare to celebrate Lunar New Year

Demand for red-colored clothing and New Year-themed accessories surge ahead of Spring Festival in February

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Innovations Beyond Meat, PepsiCo form joint venture to develop plant-based food and beverages Beyond Meat, PepsiCo form joint venture to develop plant-based food and beverages

PepsiCo is the latest high-profile F&B brand to tie up with Beyond Meat

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Innovations Naspers CEO says he's "really excited" about opportunities in agriculture technology Naspers CEO says he's "really excited" about opportunities in agriculture technology

Naspers has backed internet winners including China's Tencent and is investing in agritech startups like India's DeHaat

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Innovations AI strawberries and blockchain chicken: how digital agriculture could rescue global food security AI strawberries and blockchain chicken: how digital agriculture could rescue global food security

China plans to overhaul its smallholder farming culture with extensive digitalization in many areas.

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Innovations This agricultural R&D base in China is three times the size of Manhattan This agricultural R&D base in China is three times the size of Manhattan

Envisioned as the "Silicon Valley" of agricultural R&D, the Chengdu National Agricultural Science and Technology Center is the fourth such national-level research base in China

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Innovations Post-coronavirus, how can we achieve food justice?Post-coronavirus, how can we achieve food justice?

The coronavirus pandemic disrupted the global food system and emphasized its structural inequity. Experts are calling for a reimagining of the way we produce and distribute food.

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Innovations Global agriculture technology leaders share their insights at Pinduoduo's first agritech summit meeting Global agriculture technology leaders share their insights at Pinduoduo's first agritech summit meeting

The gathering of industry experts shared some of the best practices in applying technology to agriculture to raise productivity and improve livelihoods

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Innovations France says gene-edited crops should not be classed as GMOs France says gene-edited crops should not be classed as GMOs

Genetically modified organisms are subject to strict regulations in the EU

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Innovations U.K. considers rule changes to allow gene editing of crops and livestock following Brexit U.K. considers rule changes to allow gene editing of crops and livestock following Brexit

Britain is reviewing its farm policy after leaving the European Union on Dec. 31

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Innovations Vegan-focused venture capital firm Blue Horizon raises $200 million fund to invest in sustainable food Vegan-focused venture capital firm Blue Horizon raises $200 million fund to invest in sustainable food

Its portfolio companies includes plant-based meat producer The Livekindly Co., lab-cultivated meat maker Mosa Meat BV, and cultured breastmilk producer Biomilq.

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Innovations A Norwegian startup is turning dry deserts into fertile cropland A Norwegian startup is turning dry deserts into fertile cropland

A Norwegian startup is turning dry deserts into fertile cropland.

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Innovations Almost 90% of the world's animal species will lose some habitat to agriculture by 2050 Almost 90% of the world's animal species will lose some habitat to agriculture by 2050

Almost 90% of the world's animal species will lose some habitat to agriculture by 2050.

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Innovations U.S. start-up Agrify eyes Nasdaq IPO amid indoor farming boom U.S. start-up Agrify eyes Nasdaq IPO amid indoor farming boom

Indoor farming is attracting a lot of investment as it does not require pesticides and consumers less water.

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Innovations Israeli AI imaging start-up Taranis takes to the skies to detect threats to agricultural fields Israeli AI imaging start-up Taranis takes to the skies to detect threats to agricultural fields

Taranis oversees millions of acres of farmland in the U.S., Australia, Argentina, Brazil and Russia.

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Consumer Trends This small city in China was behind the "Amazon Coat" This small city in China was behind the "Amazon Coat"

Pinghu accounts for 80% of all down jackets produced in China.

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Innovations Japan bets on robots to ease labor crunch in vineyards Japan bets on robots to ease labor crunch in vineyards

Japan depends on overseas workers to supplement its aging and dwindling agricultural labor force

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Merchant Stories How this small-town boy went from selling animal drugs to $20 million worth of fruit How this small-town boy went from selling animal drugs to $20 million worth of fruit

Fresh e-commerce logistics enabled one-stop handling and distribution

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Innovations Dairy waste is being turned into bioplastics and plant food Dairy waste is being turned into bioplastics and plant food

Dairy waste is being turned into bioplastics and plant food

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Consumer Trends Did pandemic isolation fuel the rise of social commerce?Did pandemic isolation fuel the rise of social commerce?

The idea of shopping with others online took off during the pandemic when people craved social interaction, says Insead professor

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Innovations Insect smoothie, anyone? Europe rules bugs can be grub Insect smoothie, anyone? Europe rules bugs can be grub

Investments have poured into insect farming in recent years, driven by rising concerns over environmental and social costs of producing cattle, pigs and poultry.

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Innovations A new factory in France will mass-produce bugs as food A new factory in France will mass-produce bugs as food

A new factory in France will mass-produce bugs as food

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Innovations African agritech startup AquaFarms bets on aquaponics to replace imported greens, create jobs African agritech startup AquaFarms bets on aquaponics to replace imported greens, create jobs

An African startup is betting sustainable farming techniques that produce fish together with exotic vegetables will help improve the lives of local youth.

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Innovations Doggy treats made from insect protein may become the next big thing Doggy treats made from insect protein may become the next big thing

Singapore firm Lam Tak gathers food waste from factories and feeds them to black solider flies to convert into raw feed.

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Innovations Japanese researchers use genome-editing to make tuna swim slower and reduce collision deaths Japanese researchers use genome-editing to make tuna swim slower and reduce collision deaths

Genome-editing may successfully produce “docile” tuna to reduce collision fatalities.

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Innovations Can feeding seaweed to this methane-belching cow make it carbon neutral? Can feeding seaweed to this methane-belching cow make it carbon neutral?

Livestock is estimated to be responsible for up to 14% of all greenhouse emissions from human activities.

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Merchant Stories He retired at 45, changed his mind, and started a multi-million dollar corn business He retired at 45, changed his mind, and started a multi-million dollar corn business

IT executive turned to agriculture and sold nearly 100 million yuan of corn a year

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Innovations The papaya used to be a tropical fruit - but not anymore thanks to greenhouse horticulture The papaya used to be a tropical fruit - but not anymore thanks to greenhouse horticulture

Dutch farmers are growing papayas in greenhouses after Wageningen University research found their commercial cultivation to be more promising.

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Innovations The daily grind: how to cut carbon emissions from coffee by 77%The daily grind: how to cut carbon emissions from coffee by 77%

Weight for weight, coffee produced by the least sustainable means generates as much carbon dioxide as cheese and has a carbon footprint only half that of one of the worst offenders – beef.

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Innovations Scientists turn pineapple waste into high-value aerogels Scientists turn pineapple waste into high-value aerogels

A new process promises to convert pineapple waste into high value aerogels, cheaply and cleanly.

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Innovations Japan to play matchmaking role for midsize companies to spearhead digital transformation in areas like agritech Japan to play matchmaking role for midsize companies to spearhead digital transformation in areas like agritech

Industry ministry will also take the lead in helping Japanese firms invest in an acquire overseas companies, with target companies coming from countries like Singapore, India, Indonesia, and Vietnam.

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Innovations Agritech start-up Farmisphere tackles malnutrition and high middlemen costs in Nigeria Agritech start-up Farmisphere tackles malnutrition and high middlemen costs in Nigeria

Farmisphere is an agritech company focused on improving food security and distibution via smart farming.

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Policy & Trends Global food prices rise for seventh straight month Global food prices rise for seventh straight month

FAO economist sees "more factors pushing up" global food prices

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Innovations Danish vertical farm Nordic Harvest is the latest showcase of indoor hydroponics farming Danish vertical farm Nordic Harvest is the latest showcase of indoor hydroponics farming

High-profile investments have poured into vertical farming as the coronavirus pandemic highlighted the fragility of global food supply chains.

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Policy & Trends This famous apple producing region in China started with a donkey and some seedlings more than 70 years ago This famous apple producing region in China started with a donkey and some seedlings more than 70 years ago

The apple industry has helped the people of Luochuan county shake off poverty

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Policy & Trends Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce

E-commerce platforms like Pinduoduo have become key driver for growth of green tea, especially among younger consumers

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Innovations These researchers found a way to turn urine into solid fertilizer - and enable more sustainable farming These researchers found a way to turn urine into solid fertilizer - and enable more sustainable farming

Most of the nutrients we consume in food are passed in our urine, making it a valuable source of nitrogen and phosphorus to be recycled into farmland fertilizer.

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Merchant Stories Who says solid-wood furniture has to cost an arm and leg?Who says solid-wood furniture has to cost an arm and leg?

Consumers embrace value-for-money furniture from this Nankang manufacturer

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Consumer Trends Pandemic raises demand for health checks and counselling as consumers seek to stay fit in body and mind Pandemic raises demand for health checks and counselling as consumers seek to stay fit in body and mind

Year-end health-related consumer demand rises, with medical checkups and healthcare-related products sales jumping by 375 %

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Consumer Trends We ask industry watchers what they expect for China e-commerce in 2021 We ask industry watchers what they expect for China e-commerce in 2021

Expect even more livestreaming and cross-sector brand collaborations, expert say

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Innovations Tractors can change farming in good ways and bad: lessons from four African countries Tractors can change farming in good ways and bad: lessons from four African countries

Mechanisation can reduce work burden, raise prosperity and enhance diets. But there are also challenges such as soil erosion, deforestation and women’s access to tractor services.

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Merchant Stories This online strawberry store helped double the incomes of 70 farmers This online strawberry store helped double the incomes of 70 farmers

A young merchant sold a lot of strawberries through e-commerce and in the process, helped a lot of farmers improve their incomes.

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Policy & Trends The happiest nuts in the world: How Mountain Hazelnuts is transforming the Bhutanese countryside The happiest nuts in the world: How Mountain Hazelnuts is transforming the Bhutanese countryside

Husband-and-wife team Daniel Spitzer and Teresa Law have built Mountain Hazelnuts into Bhutan's largest private-sector employer producing hazelnuts for export

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Innovations How Singapore regulates novel foods like lab-grown meat How Singapore regulates novel foods like lab-grown meat

Singapore made global headlines in December 2020 by becoming the first country in the world to allow the sale of cultured meat.

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Consumer Trends COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds

About 20% to 30% of the pandemic-induced digital consumption change is expected to remain, according to study

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Consumer Trends Pinduoduo promotes more than 1,000 book titles in reading campaign Pinduoduo promotes more than 1,000 book titles in reading campaign

Pinduoduo steps up fight against book piracy, deploys technology to screen for non-compliant merchants

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Consumer Trends Consumers may do more shopping online in China for first time Consumers may do more shopping online in China for first time

China set to be first country where e-commerce accounts for bulk of total retail sales, predicts eMarketer

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Consumer Trends Baby boomers join Chinese seniors in buying groceries online Baby boomers join Chinese seniors in buying groceries online

Older adults have been among the most enthusiastic buyers of online groceries due to higher Covid-19 risks

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Consumer Trends Pinduoduo offers uninterrupted grocery services during Lunar New Year Pinduoduo offers uninterrupted grocery services during Lunar New Year

Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

Find out more

Consumer Trends Is China set for a boom in prepared food and meal kits? Is China set for a boom in prepared food and meal kits?

The market for prepared food may triple to reach 1 trillion yuan ($155 billion) in the next six to seven years, according to Guohai Securities.

Find out more

Consumer Trends Clothing sales surge as Chinese consumers prepare to celebrate Lunar New Year Clothing sales surge as Chinese consumers prepare to celebrate Lunar New Year

Demand for red-colored clothing and New Year-themed accessories surge ahead of Spring Festival in February

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Consumer Trends This small city in China was behind the "Amazon Coat" This small city in China was behind the "Amazon Coat"

Pinghu accounts for 80% of all down jackets produced in China.

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Merchant Stories How this small-town boy went from selling animal drugs to $20 million worth of fruit How this small-town boy went from selling animal drugs to $20 million worth of fruit

Fresh e-commerce logistics enabled one-stop handling and distribution

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Consumer Trends Did pandemic isolation fuel the rise of social commerce?Did pandemic isolation fuel the rise of social commerce?

The idea of shopping with others online took off during the pandemic when people craved social interaction, says Insead professor

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Merchant Stories He retired at 45, changed his mind, and started a multi-million dollar corn business He retired at 45, changed his mind, and started a multi-million dollar corn business

IT executive turned to agriculture and sold nearly 100 million yuan of corn a year

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Merchant Stories Who says solid-wood furniture has to cost an arm and leg?Who says solid-wood furniture has to cost an arm and leg?

Consumers embrace value-for-money furniture from this Nankang manufacturer

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Year-end health-related consumer demand rises, with medical checkups and healthcare-related products sales jumping by 375 %

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Consumer Trends We ask industry watchers what they expect for China e-commerce in 2021 We ask industry watchers what they expect for China e-commerce in 2021

Expect even more livestreaming and cross-sector brand collaborations, expert say

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Merchant Stories This online strawberry store helped double the incomes of 70 farmers This online strawberry store helped double the incomes of 70 farmers

A young merchant sold a lot of strawberries through e-commerce and in the process, helped a lot of farmers improve their incomes.

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Merchant Stories This Marie Kondo fan helps his customers pack their stuff into every nook and cranny This Marie Kondo fan helps his customers pack their stuff into every nook and cranny

Younai Home was started by ex-soldier-turned-entrepreneur Lin Limin, who believes that tidying up can bring people joy.

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Consumer Trends What do China's young consumers want in their brands? What do China's young consumers want in their brands?

The generation born in the 1990s has become the biggest group of internet users in China, making what they like and dislike an important topic of study for marketers, researchers, and policymakers ali

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Consumer Trends What holiday shopping looks like in pandemic-hit 2020 What holiday shopping looks like in pandemic-hit 2020

The pandemic is pushing more shopping online as a fresh wave of Covid-19-related lockdowns create uncertainties heading into year-end holiday shopping season.

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Merchant Stories It could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce

An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

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Merchant Stories How an apple farmer’s son grew the family business through e-commerce How an apple farmer’s son grew the family business through e-commerce

Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

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Merchant Stories Sany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo

Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

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Consumer Trends Less logo, more values: How Gen Z's individualism is opening doors for new brands Less logo, more values: How Gen Z's individualism is opening doors for new brands

When it comes to brands, the younger generations have very different attitudes from those who came before them.

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Merchant Stories Street stall vendor finds success selling clothes online Street stall vendor finds success selling clothes online

This self-professed "underachieved" caught his break after setting up store on Pinduoduo

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Consumer Trends Pinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion

Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

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Merchant Stories China's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans

E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

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Consumer Trends How consumers engage in instant messaging-based social commerce How consumers engage in instant messaging-based social commerce

Stanford PhD candidate Hancheng Cao on how IM-based social commerce affects consumer purchasing decisions and relationships.

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Consumer Trends How does Pinduoduo's grocery shopping service Duo Duo Maicai work? How does Pinduoduo's grocery shopping service Duo Duo Maicai work?

Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

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Consumer Trends Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits

Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

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Consumer Trends Pinduoduo surpasses 700 million buyers at record pace, reports first quarterly profit since IPO Pinduoduo surpasses 700 million buyers at record pace, reports first quarterly profit since IPO

Pinduoduo sees strong growth in user engagement, pledges to invest in remaking agriculture and manufacturing supply chains.

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Consumer Trends Will Covid-19 kill the shopping mall?Will Covid-19 kill the shopping mall?

The first modern shopping mall opened in Minnesota turned 64 this year

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Consumer Trends A look at the village where wannabe influencers go chase their dreams A look at the village where wannabe influencers go chase their dreams

Thousands of hopefuls have made their way to Beixiazhu village in China to try their luck as live shopping hosts

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Consumer Trends Pinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers

Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

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Consumer Trends Japan's consumers are finally starting to shop online Japan's consumers are finally starting to shop online

Japan has been slow to adopt e-commerce and cashless payment despite its reputation as a tech powerhouse

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Consumer Trends The past, present and future of video commerce The past, present and future of video commerce

The most innovative platforms in the past decade have replaced static video with livestreaming

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Consumer Trends Pinduoduo sets daily record of 100 million orders, driven by agricultural demand Pinduoduo sets daily record of 100 million orders, driven by agricultural demand

Pinduoduo now accounts for a third of e-commerce parcels sent each day nationwide

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Consumer Trends Phoenix Bicycles: How e-commerce is breathing new life into this 123-year-old heritage brand Phoenix Bicycles: How e-commerce is breathing new life into this 123-year-old heritage brand

Phoenix Bicycles has weathered ups and downs in demand in its century of existence

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Consumer Trends Why online shopping will never be the same again after the pandemic Why online shopping will never be the same again after the pandemic

The pandemic has accelerated the shift toward a more digital world

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Consumer Trends What the US can learn from China on social commerce What the US can learn from China on social commerce

China has a far more advanced influencer economy than the US that serves as a foundation for successful social commerce

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Merchant Stories Pinduoduo launches Indonesia pavilion on e-commerce platform Pinduoduo launches Indonesia pavilion on e-commerce platform

Pinduoduo organizes livestreaming session to promote Indonesian products, attracting total of 450,000 viewers.

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Consumer Trends Is the Pinduoduo model right for Southeast Asia e-commerce?Is the Pinduoduo model right for Southeast Asia e-commerce?

Social commerce is generating buzz in Southeast Asia, with prominent players and startups testing the waters

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Consumer Trends Can community group-buying tame soaring pork prices?Can community group-buying tame soaring pork prices?

Pork prices are up by over 50% from a year ago due to disease and resurgent demand

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Consumer Trends China E-commerce Podcast: Ashley Galina Dudarenok on pockets of opportunities and underserved demand China E-commerce Podcast: Ashley Galina Dudarenok on pockets of opportunities and underserved demand

Lower-tier cities, singles and seniors still hold opportunities in China's e-commerce market

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Consumer Trends Pinduoduo helps Baidu to reach China's consumers Pinduoduo helps Baidu to reach China's consumers

Baidu has sold more than 100,000 Xiaodu smart speaker products since December

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Consumer Trends This is the story of a gambling addict who became a livestreaming star on Facebook This is the story of a gambling addict who became a livestreaming star on Facebook

Veteran performer Wang Lei has found online fame through his livestream selling fresh seafood

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Merchant Stories She made the right decision to quit her job in finance and sell clothes online She made the right decision to quit her job in finance and sell clothes online

Feng He sees huge opportunities to sell value-for-money women's fashion to consumers through Pinduoduo

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Consumer Trends Top selling items on Pinduoduo during October Golden Week holiday Top selling items on Pinduoduo during October Golden Week holiday

Mooncakes and fruits among popular items as China goes on weeklong break

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Consumer Trends China is home to the world's largest e-commerce market with 749 million shoppers China is home to the world's largest e-commerce market with 749 million shoppers

Here's a look at some of the latest data released by the China Internet Network Information Center

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Consumer Trends Dairy giant livestreams milking operations to woo consumers Dairy giant livestreams milking operations to woo consumers

Virtual tours help build consumer trust and transparency into a brand's operations

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Consumer Trends A historic watch brand keeps up with the times A historic watch brand keeps up with the times

Seagull Watch started as a small workshop in 1955

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Consumer Trends These are the do's and don'ts of livestreaming These are the do's and don'ts of livestreaming

Live commerce industry GMV seen more than doubling to 1 trillion yuan this year

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Consumer Trends China's e-commerce sales may hit $4 trillion by 2026 China's e-commerce sales may hit $4 trillion by 2026

Covid-19 accelerates changes in consumer behavior

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Consumer Trends The real reason why many people bought gaming PCs during lockdown The real reason why many people bought gaming PCs during lockdown

Lenovo Asia Pacific gaming lead Ian Tan on how the pandemic has forced businesses to retool their customer shopping experience

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Consumer Trends How China's carpet manufacturers are winning new customers How China's carpet manufacturers are winning new customers

Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

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Merchant Stories Meet Sun Xiaoxun: This city boy slept in a truck while chasing his dream of growing organic apples Meet Sun Xiaoxun: This city boy slept in a truck while chasing his dream of growing organic apples

After years of toil and investment in his 66-acre apple orchard, the trees bore fruit and the business turned profitable last year.

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Consumer Trends China E-Commerce Podcast: Kevin Hong thinks livestreaming e-commerce is just getting started in the US China E-Commerce Podcast: Kevin Hong thinks livestreaming e-commerce is just getting started in the US

Interactivity of livestreaming a big factor behind its popularity in e-commerce

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Merchant Stories Meet He Shuang: She gave up flying to become a fruit seller Meet He Shuang: She gave up flying to become a fruit seller

From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

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Merchant Stories Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business

E-commerce has created opportunities for small businesses to flourish.

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Consumer Trends China rolls out "travel first, pay later" tours to boost tourism China rolls out "travel first, pay later" tours to boost tourism

Yunnan-related travel orders surged 330% hours after promotion campaign went live on PDD.

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Consumer Trends Explainer: How Pinduoduo’s team purchase model differs from group-buying sites Explainer: How Pinduoduo’s team purchase model differs from group-buying sites

PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

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Consumer Trends Pinduoduo offers apartments for sale to consumers Pinduoduo offers apartments for sale to consumers

Pinduoduo ventures into real estate for the first time after selling automobiles.

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Consumer Trends The rise of social commerce in China The rise of social commerce in China

China’s social commerce market is expected to reach 2,419.4 billion yuan ($306 billion) in 2022.

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Consumer Trends Pinduoduo seen as more fun than e-commerce peers, study finds Pinduoduo seen as more fun than e-commerce peers, study finds

Retail competition in China intensifying with the rise of PDD, BrandZ study finds.

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Consumer Trends China’s largest cosmetics producing region is now selling on Pinduoduo China’s largest cosmetics producing region is now selling on Pinduoduo

Baiyun district in Guangzhou, with largest number of cosmetic manufacturers, agrees to sell a variety of beauty products on PDD.

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Consumer Trends Meet Michael Zakkour: He thinks American youths just want to have fun shopping Meet Michael Zakkour: He thinks American youths just want to have fun shopping

Consumers in China expect e-commerce platforms to be more than just places to buy things online. They want to socialize, be informed and entertained as they shop.

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Consumer Trends Value-conscious youths are driving the growth of e-commerce in China Value-conscious youths are driving the growth of e-commerce in China

Chinese youth aged 18–35 are main driving force behind online consumption, Beijing Normal University study finds.

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Consumer Trends Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all” Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all”

Elena Gatti, managing director of Europe for Azoya, says challenges remain as many businesses have not done their homework well when it comes to China’s shopping culture.

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Merchant Stories Meet Wang Guangtao: He wants to sell live fish to you at a fraction of what restaurants charge Meet Wang Guangtao: He wants to sell live fish to you at a fraction of what restaurants charge

Seafood is one of the fastest-growing categories on PDD, driven by demand from consumers keen to buy fresh fish at lower prices.

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Consumer Trends Pinduoduo now offers dental services as part of health care push Pinduoduo now offers dental services as part of health care push

PDD deepens push to meet health care needs of its 628 million users.

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Consumer Trends Centuries-old fashion styles get e-commerce boost Centuries-old fashion styles get e-commerce boost

Traditional hanfu clothing is enjoying a renaissance among millennials and Gen Zs.

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Consumer Trends Meet Cecilia Zhang: The newly wed went shopping on Pinduoduo to stock her kitchen Meet Cecilia Zhang: The newly wed went shopping on Pinduoduo to stock her kitchen

A new bride in Shanghai turns to PDD for value for money products

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Consumer Trends Meet Celine Lin: See how this Shanghai executive stretches her pay check with Pinduoduo Meet Celine Lin: See how this Shanghai executive stretches her pay check with Pinduoduo

an executive with a real estate company in Shanghai, receives invitations periodically from her friends on social media to join them in so-called team purchases on Pinduoduo

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Consumer Trends Meet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap Meet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap

Covid 19 has put a spotlight on technological transformation in a new era of remote working and online shopping, with China leading the way in innovation and Europe adopting a more cautious stand.

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Consumer Trends How e-commerce can help small businesses and farmers thrive in the post-pandemic economy How e-commerce can help small businesses and farmers thrive in the post-pandemic economy

E-commerce is helping small businesses hit by COVID-19 understand their operations better and putting them on a surer footing for life after the pandemic.

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Merchant Stories Home goods exporter bets on China consumers as overseas demand plummets Home goods exporter bets on China consumers as overseas demand plummets

After graduating from university in 2013 with a degree in international business, Ms. Xu decided to strike out on her own and made her way to Yiwu, a hub for wholesale traders in Zhejiang province.

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Merchant Stories Meet Liu Xing Jia: He defied his father to set up a successful condiment business Meet Liu Xing Jia: He defied his father to set up a successful condiment business

Meet Liu Xing Jia: He defied his father to set up a successful condiment business

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Merchant Stories Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business

Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business

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Merchant Stories Meet Dai Jiahao: This ex-soldier is building a jewellery business, one livestream at a time Meet Dai Jiahao: This ex-soldier is building a jewellery business, one livestream at a time

Dai Jiahao, in his 20s, took to livestreaming on Pinduoduo to promote his family’s jewelry business.

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Consumer Trends This Italian multi-brand distributor found growth in China through Pinduoduo This Italian multi-brand distributor found growth in China through Pinduoduo

Italian multi-brand distributor, and others, turn to PDD as Europe enters recession.

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Merchant Stories Meet Guo Kang: This former factory worker built a successful fishing net business Meet Guo Kang: This former factory worker built a successful fishing net business

This former factory worker built a successful fishing net business.

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Consumer Trends Sneaker market: Pumped up kicks can’t outrun the pandemic shockwave Sneaker market: Pumped up kicks can’t outrun the pandemic shockwave

The coronavirus pandemic is challenging the fast-growing global sneaker resale market.

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Consumer Trends Pandemic losers: Hotels and airlines may not be the only sectors facing “bad luck” Pandemic losers: Hotels and airlines may not be the only sectors facing “bad luck”

Experts say that hotels and airlines may not be the only sectors facing bad luck.

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Consumer Trends Microwave dinners and chips are making a Covid-19 comeback Microwave dinners and chips are making a Covid-19 comeback

Oreos and Hot Pockets are having a coronavirus moment, as millions worldwide burrow at home on lockdown and reach for old standbys.

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Consumer Trends In China, youths are shunning extravagance for rational consumption In China, youths are shunning extravagance for rational consumption

A study by China Youth Daily and e-commerce giant Pinduoduo looked at the shopping habits of more than 57 million youth that were born after 2000.

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Consumer Trends Pinduoduo works with physical retailers to boost spending Pinduoduo works with physical retailers to boost spending

By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

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Consumer Trends Tea culture gets livestreaming boost from cheese tea sensation Lelecha Tea culture gets livestreaming boost from cheese tea sensation Lelecha

Popular brand Lelecha livestreamed an online tea party on Pinduoduo.

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Consumer Trends Telemedicine gets Covid-19 boost Telemedicine gets Covid-19 boost

India becomes latest country to legalize telemedicine as COVID-19 stretches hospital resources.

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Consumer Trends Virtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights

PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

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Consumer Trends Revenge spending vs frugal consumerism in post-Covid economy Revenge spending vs frugal consumerism in post-Covid economy

“Revenge spending” gained popularity on Chinese social media as cooped-up consumers dreamed of splurging.

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Consumer Trends Cadillacs snapped up in Pinduoduo’s great post-lockdown sale Cadillacs snapped up in Pinduoduo’s great post-lockdown sale

PDD to invest 2.5 billion yuan to support May 5 shopping festival.

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Consumer Trends Pinduoduo offers $25 Covid-19 tests to support reopening of economy Pinduoduo offers $25 Covid-19 tests to support reopening of economy

Pinduoduo has tied up with BGI, a leading life science company, to offer coronavirus testing to individuals and companies as China steps up efforts to reopen its economy.

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Consumer Trends How Covid-19 is closing the fashion runways How Covid-19 is closing the fashion runways

The fashion industry is having to contend with consumers hunkering down at home and cutting spending.

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Consumer Trends Apple fans flock to Pinduoduo in search of best iPhone SE deals Apple fans flock to Pinduoduo in search of best iPhone SE deals

The e-commerce platform is building a reputation as the destination for the best value-for-money deals.

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Consumer Trends Meet Jialu Shan: IMD researcher on emerging consumer trends in China e-commerce Meet Jialu Shan: IMD researcher on emerging consumer trends in China e-commerce

The most important lesson for western companies in China is achieving innovation through creative adaption

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Consumer Trends Nintendo Switch sales surge during China Covid-19 lockdown Nintendo Switch sales surge during China Covid-19 lockdown

Consumers also bought sports apparel and home-gym equipment during Covid-19 lockdown.

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Consumer Trends Childhood memories are often one scroll away on e-commerce app Childhood memories are often one scroll away on e-commerce app

A walk down memory lane with childhood treats surfacing on one's recommendation feed.

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Consumer Trends Livestreaming hogs the limelight amid pandemic shutdown Livestreaming hogs the limelight amid pandemic shutdown

Live broadcasts over social media have become even more popular during the Covid lockdowns as more people stay at home.

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Consumer Trends Will the coronavirus pandemic hasten the demise of cash?Will the coronavirus pandemic hasten the demise of cash?

Concerns about virus transmission via notes, coins and credit cards might push consumers to opt for noncash payments

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Consumer Trends Brick-and-mortar grocers get a wake-up call with Covid-19 Brick-and-mortar grocers get a wake-up call with Covid-19

China’s online grocery sales are expected to grow at a 31% CAGR to reach close to $200 billion. This is likely to accelerate in the wake of the COVID-19 outbreak.

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Consumer Trends 10 things you may not know about your toilet paper 10 things you may not know about your toilet paper

Fun facts about your humble roll!

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Consumer Trends House hunting in China goes hi-tech with virtual tours House hunting in China goes hi-tech with virtual tours

VR apartment tours saw a sevenfold increase in viewership during the Lunar New Year holiday period, while sales resulting from these tours rose 43%

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Innovations Spinach leaves used as scaffold for growing lab-grown beef Spinach leaves used as scaffold for growing lab-grown beef

The groundbreaking research builds on earlier research in which human heart tissue was cultivated using the veiny skeleton of a spinach leaf.

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Innovations Mutant space rice is coming to a plate near you Mutant space rice is coming to a plate near you

China has planted around 1,500 rice seeds that went to space to study their genetic mutations in hopes they would yield better varieties of the grain

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Innovations How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat

The Oxford-trained scientist is a science fiction and anime fan who is exploring cell-based hamburgers for consumption on Mars

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Policy & Trends China introduces regulations for livestreaming, social commerce China introduces regulations for livestreaming, social commerce

Livestreaming e-commerce has been one of the most prominent trends to emerge in 2020 in China

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Innovations Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs

Clean-meat companies are racing to drive down costs and accelerate commercialization of cultivated meat

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PDD in Agri Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying

The fast-growing next-day grocery pickup service does not depend on "community group leaders" to enlist new customers.

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PDD in Agri Pinduoduo shares insights on how it became the fastest-growing consumer internet company Pinduoduo shares insights on how it became the fastest-growing consumer internet company

Find out how PDD went from zero to almost 800m users in less than 6 years

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PDD in Agri Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer

Pinduoduo is topping up its cart to become the world's top grocer

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Policy & Trends Marvel star Robert Downey Jr. wants you to eat insects because they are good for you Marvel star Robert Downey Jr. wants you to eat insects because they are good for you

The Iron Man star says insects are a sustainable, affordable alternative to animal proteins, with the potential to disrupt the food and drink market.

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Policy & Trends Japan to introduce certification system for plant-based meat Japan to introduce certification system for plant-based meat

Only 2% of Japan's population are vegan, but the popularity of plant-based food is rising as consumers become more environmentally and health conscious.

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Investments in innovative food startups doubled to $2.3 billion last year

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PDD in Agri Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020 Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020

Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

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Widening market access for agricultural produce is an important step to increasing farmer incomes

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Policy & Trends How Israel emerged as a global innovation hub for food and agriculture technology How Israel emerged as a global innovation hub for food and agriculture technology

A "whole of nation" approach to innovation has helped Israel nurture a growing crop of novel food and agtech startups

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PDD in Agri Duo Duo Grocery brings farm-to-table benefits to Chinese consumers Duo Duo Grocery brings farm-to-table benefits to Chinese consumers

Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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Redefine Meat, Next Gen Foods are among wave of companies racing to market with plant-based substitutes for animal meat.

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Policy & Trends China to support innovative research and development of GM crops China to support innovative research and development of GM crops

China is placing increasing importance on developing and owning its seed technology, likening seeds to the "microchips of agriculture"

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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Innovations This art installation helps leeks to grow faster This art installation helps leeks to grow faster

A 20,000-square-metre light installation in the Netherlands is contributing to sustainable agriculture.

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Policy & Trends Plant-based protein challengers in China need to invest in technology to stand out Plant-based protein challengers in China need to invest in technology to stand out

The plant-based meat industry will hit a wall with consumers unless it can offer substitutes that hit all the marks including flavor, aroma, texture and aesthetics, says Matilda Ho of Bits x Bites.

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Innovations Cultured meat may land on your plate sooner than you think, says CellX CEO Cultured meat may land on your plate sooner than you think, says CellX CEO

The race is on to lower the cost of producing cell-based meat, seen as a major hurdle to mass commercialization

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Innovations Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting

Aleph Farms is part of burgeoning slaughter-free and plant-based meat movement aimed at providing alternatives to conventional livestock agriculture.

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Innovations Mushroom waste is being turned into burgers and fertiliser Mushroom waste is being turned into burgers and fertiliser

More mushroom waste could soon be given a second life thanks to new innovations.

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Innovations Why small farms are key to the future of food Why small farms are key to the future of food

Small-scale farmers and rural populations are the best hope for increasing land productivity and crop diversity to feed a growing world.

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Innovations TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people

On Pinduoduo's latest Agri Matters podcast, TurtleTree Labs CEO Fengru Lin talks about the food-tech start-up's plans and prospects for the alternative protein sector.

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Innovations Alphabet’s new moonshot is to transform how we grow food Alphabet’s new moonshot is to transform how we grow food

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Innovations Is that beef really horsemeat? A look at the high-tech tools fighting food fraud Is that beef really horsemeat? A look at the high-tech tools fighting food fraud

Food fraudsters have found myriad ways to trick shoppers, but new rapid testing and tracing technologies may help turn the tables on food crime.

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Policy & Trends Fertilizer giant Stanley Agriculture targets home gardeners Fertilizer giant Stanley Agriculture targets home gardeners

Demand for gardening equipment from planting boxes to irrigation systems more than tripled on Pinduoduo last year.

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Policy & Trends 5 reasons we need to start nurturing – and eating – weeds 5 reasons we need to start nurturing – and eating – weeds

Weeds can be nutritious, tasty and a reliable food source for a growing global population.

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Innovations This is why food security matters now more than ever This is why food security matters now more than ever

Agriculture will need to become more productive and greener to meet the global food challenge.

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Singapore is a low-lying city-state and vulnerable to rising sea levels and extreme weather events as a result of global warming.

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Policy & Trends Venture capital is pouring into plant-based food startups in China Venture capital is pouring into plant-based food startups in China

Total investment into plant-based food sector in China rose fivefold in 2020 from the year earlier.

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Innovations Humanity's insurance policy against Doomsday lies at the end of this tunnel Humanity's insurance policy against Doomsday lies at the end of this tunnel

The entrance to this giant vault built deep in the Artic Circle is open only once or twice a year.

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Innovations This startup is growing sushi-grade salmon from cells in a lab This startup is growing sushi-grade salmon from cells in a lab

San Francisco-based startup Wildtype will have to bring down the costs of lab-grown fish to make commercial production viable.

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Innovations China moves to set standards for plant-based meat industry China moves to set standards for plant-based meat industry

Food companies have stepped up investments in recent years to cater to growing demand for meat alternatives in China

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Innovations Gene-edited crops are now a reality – but will the public be on board?Gene-edited crops are now a reality – but will the public be on board?

It takes trust to get the public on board for gene-edited crops

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Innovations Climate change seen as wrecking more havoc on food insecurity than Covid-19 pandemic Climate change seen as wrecking more havoc on food insecurity than Covid-19 pandemic

2020 was one of the hottest years on record, which saw African farmers face a surge in tough climate conditions as well as crop-destroying pests.

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Policy & Trends The number of people on the brink of starvation has doubled to 270 million due to Covid-19 The number of people on the brink of starvation has doubled to 270 million due to Covid-19

Urgent action required to stave off potential for mass famine that can lead to destabilization of nations, panelists say at Davos Agenda conference

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Policy & Trends U.K. farmers may look beyond EU to other markets to soothe Brexit pain U.K. farmers may look beyond EU to other markets to soothe Brexit pain

U.K. farmers may look to other markets to soothe Brexit pain

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Innovations Beyond Meat, PepsiCo form joint venture to develop plant-based food and beverages Beyond Meat, PepsiCo form joint venture to develop plant-based food and beverages

PepsiCo is the latest high-profile F&B brand to tie up with Beyond Meat

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Innovations Naspers CEO says he's "really excited" about opportunities in agriculture technology Naspers CEO says he's "really excited" about opportunities in agriculture technology

Naspers has backed internet winners including China's Tencent and is investing in agritech startups like India's DeHaat

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China plans to overhaul its smallholder farming culture with extensive digitalization in many areas.

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Innovations This agricultural R&D base in China is three times the size of Manhattan This agricultural R&D base in China is three times the size of Manhattan

Envisioned as the "Silicon Valley" of agricultural R&D, the Chengdu National Agricultural Science and Technology Center is the fourth such national-level research base in China

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Innovations Post-coronavirus, how can we achieve food justice?Post-coronavirus, how can we achieve food justice?

The coronavirus pandemic disrupted the global food system and emphasized its structural inequity. Experts are calling for a reimagining of the way we produce and distribute food.

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The gathering of industry experts shared some of the best practices in applying technology to agriculture to raise productivity and improve livelihoods

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Innovations France says gene-edited crops should not be classed as GMOs France says gene-edited crops should not be classed as GMOs

Genetically modified organisms are subject to strict regulations in the EU

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Innovations U.K. considers rule changes to allow gene editing of crops and livestock following Brexit U.K. considers rule changes to allow gene editing of crops and livestock following Brexit

Britain is reviewing its farm policy after leaving the European Union on Dec. 31

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Its portfolio companies includes plant-based meat producer The Livekindly Co., lab-cultivated meat maker Mosa Meat BV, and cultured breastmilk producer Biomilq.

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Innovations A Norwegian startup is turning dry deserts into fertile cropland A Norwegian startup is turning dry deserts into fertile cropland

A Norwegian startup is turning dry deserts into fertile cropland.

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Innovations Almost 90% of the world's animal species will lose some habitat to agriculture by 2050 Almost 90% of the world's animal species will lose some habitat to agriculture by 2050

Almost 90% of the world's animal species will lose some habitat to agriculture by 2050.

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Innovations U.S. start-up Agrify eyes Nasdaq IPO amid indoor farming boom U.S. start-up Agrify eyes Nasdaq IPO amid indoor farming boom

Indoor farming is attracting a lot of investment as it does not require pesticides and consumers less water.

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Taranis oversees millions of acres of farmland in the U.S., Australia, Argentina, Brazil and Russia.

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Innovations Japan bets on robots to ease labor crunch in vineyards Japan bets on robots to ease labor crunch in vineyards

Japan depends on overseas workers to supplement its aging and dwindling agricultural labor force

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Innovations Dairy waste is being turned into bioplastics and plant food Dairy waste is being turned into bioplastics and plant food

Dairy waste is being turned into bioplastics and plant food

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Innovations Insect smoothie, anyone? Europe rules bugs can be grub Insect smoothie, anyone? Europe rules bugs can be grub

Investments have poured into insect farming in recent years, driven by rising concerns over environmental and social costs of producing cattle, pigs and poultry.

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Innovations A new factory in France will mass-produce bugs as food A new factory in France will mass-produce bugs as food

A new factory in France will mass-produce bugs as food

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Innovations African agritech startup AquaFarms bets on aquaponics to replace imported greens, create jobs African agritech startup AquaFarms bets on aquaponics to replace imported greens, create jobs

An African startup is betting sustainable farming techniques that produce fish together with exotic vegetables will help improve the lives of local youth.

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Innovations Doggy treats made from insect protein may become the next big thing Doggy treats made from insect protein may become the next big thing

Singapore firm Lam Tak gathers food waste from factories and feeds them to black solider flies to convert into raw feed.

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Innovations Japanese researchers use genome-editing to make tuna swim slower and reduce collision deaths Japanese researchers use genome-editing to make tuna swim slower and reduce collision deaths

Genome-editing may successfully produce “docile” tuna to reduce collision fatalities.

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Innovations Can feeding seaweed to this methane-belching cow make it carbon neutral? Can feeding seaweed to this methane-belching cow make it carbon neutral?

Livestock is estimated to be responsible for up to 14% of all greenhouse emissions from human activities.

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Innovations The papaya used to be a tropical fruit - but not anymore thanks to greenhouse horticulture The papaya used to be a tropical fruit - but not anymore thanks to greenhouse horticulture

Dutch farmers are growing papayas in greenhouses after Wageningen University research found their commercial cultivation to be more promising.

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Innovations The daily grind: how to cut carbon emissions from coffee by 77%The daily grind: how to cut carbon emissions from coffee by 77%

Weight for weight, coffee produced by the least sustainable means generates as much carbon dioxide as cheese and has a carbon footprint only half that of one of the worst offenders – beef.

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Innovations Scientists turn pineapple waste into high-value aerogels Scientists turn pineapple waste into high-value aerogels

A new process promises to convert pineapple waste into high value aerogels, cheaply and cleanly.

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Industry ministry will also take the lead in helping Japanese firms invest in an acquire overseas companies, with target companies coming from countries like Singapore, India, Indonesia, and Vietnam.

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Innovations Agritech start-up Farmisphere tackles malnutrition and high middlemen costs in Nigeria Agritech start-up Farmisphere tackles malnutrition and high middlemen costs in Nigeria

Farmisphere is an agritech company focused on improving food security and distibution via smart farming.

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Policy & Trends Global food prices rise for seventh straight month Global food prices rise for seventh straight month

FAO economist sees "more factors pushing up" global food prices

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Innovations Danish vertical farm Nordic Harvest is the latest showcase of indoor hydroponics farming Danish vertical farm Nordic Harvest is the latest showcase of indoor hydroponics farming

High-profile investments have poured into vertical farming as the coronavirus pandemic highlighted the fragility of global food supply chains.

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The apple industry has helped the people of Luochuan county shake off poverty

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Policy & Trends Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce

E-commerce platforms like Pinduoduo have become key driver for growth of green tea, especially among younger consumers

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Most of the nutrients we consume in food are passed in our urine, making it a valuable source of nitrogen and phosphorus to be recycled into farmland fertilizer.

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Innovations Tractors can change farming in good ways and bad: lessons from four African countries Tractors can change farming in good ways and bad: lessons from four African countries

Mechanisation can reduce work burden, raise prosperity and enhance diets. But there are also challenges such as soil erosion, deforestation and women’s access to tractor services.

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Husband-and-wife team Daniel Spitzer and Teresa Law have built Mountain Hazelnuts into Bhutan's largest private-sector employer producing hazelnuts for export

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Innovations How Singapore regulates novel foods like lab-grown meat How Singapore regulates novel foods like lab-grown meat

Singapore made global headlines in December 2020 by becoming the first country in the world to allow the sale of cultured meat.

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Innovations Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms

Team of scientists from Chinese universities set up a company to commercialize technology developed through the competition

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Innovations Technology beats humans at growing strawberries in Pinduoduo smart agriculture competition Technology beats humans at growing strawberries in Pinduoduo smart agriculture competition

Technology teams produced 196% more strawberries by weight on average, achieved higher return on investment compared to traditional farming teams.

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Innovations Technology can play crucial role in raising agricultural productivity and reducing poverty and hunger Technology can play crucial role in raising agricultural productivity and reducing poverty and hunger

Technology must take into account local realities and empower vulnerable populations, experts at smart agriculture forum say

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Innovations Soil health key to achieving UN Sustainable Development Goals Soil health key to achieving UN Sustainable Development Goals

Many of the SDGs, such as food security, water scarcity, climate change, biodiversity loss and health threats are closely linked to or dependent on soil biodiversity.

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Innovations Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference

Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

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Innovations Japan approves sale of genome-edited food for the first time Japan approves sale of genome-edited food for the first time

The gene-edited tomato contains five times the normal amount of an amino acid linked to lower blood pressure

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Innovations Pinduoduo and Netherlands Consulate General host roundtable on agritech, sustainable development Pinduoduo and Netherlands Consulate General host roundtable on agritech, sustainable development

Roundtable discussion centered on promoting sustainable development and upgrading agriculture in China

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Innovations Pinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China Pinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China

The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

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Innovations Pinduoduo invests in smart agriculture, caters to online grocery shopping boom Pinduoduo invests in smart agriculture, caters to online grocery shopping boom

Pandemic has accelerated changes in online consumer habits such as grocery shopping

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Policy & Trends How e-commerce is disrupting agribusiness from Brazil to China How e-commerce is disrupting agribusiness from Brazil to China

One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

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Innovations Pinduoduo's smart strawberry competition offers glimpse of "one-click farming" Pinduoduo's smart strawberry competition offers glimpse of "one-click farming"

AI-enabled "smart plug-in" can enable novices to grow strawberries like experts in future

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Policy & Trends Why geographical indications are important for building agricultural product brands in China Why geographical indications are important for building agricultural product brands in China

Would you rather have champagne or sparkling wine?

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Policy & Trends How China's digital farmers can grow a post-COVID-19 future How China's digital farmers can grow a post-COVID-19 future

Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

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Innovations Pinduoduo enters strategic partnership with NERCITA to develop smart agriculture Pinduoduo enters strategic partnership with NERCITA to develop smart agriculture

Both parties will explore advanced technologies and build a smart agriculture innovation center

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Policy & Trends World Food Day: 8 facts about global food World Food Day: 8 facts about global food

World Food Day is calling for global solidarity to help all populations to recover from the Covid-19 crisis

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Innovations Mimicked red algae enzyme used to boost crop yields Mimicked red algae enzyme used to boost crop yields

Rubisco stimulates photosynthesis and plant growth and it has the potential to improve growth of rice and wheat by up to 30 per cent

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Policy & Trends Pinduoduo to train another 100,000 e-commerce savvy New Farmers Pinduoduo to train another 100,000 e-commerce savvy New Farmers

Pinduoduo pledges to train another 100,000 New Farmers to bring more agricultural sales online

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Innovations How artificial intelligence can help remake agriculture and tackle aging labor problem How artificial intelligence can help remake agriculture and tackle aging labor problem

Smart Agriculture Competition pits AI against traditional farmers in growing strawberries

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Policy & Trends World needs stable food supply to mitigate pandemic-induced hunger, UN official says World needs stable food supply to mitigate pandemic-induced hunger, UN official says

Pandemic has underlined the importance of robust supply chains

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Policy & Trends Hairy crab farmers get an online helping hand Hairy crab farmers get an online helping hand

Pinduoduo to help create industry standards, improve market access through e-commerce

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Innovations Aleph Farms on the race to produce the first lab-grown steak Aleph Farms on the race to produce the first lab-grown steak

Aleph Farms, a startup in Israel, is developing high-quality, slaughter-free beef.

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Policy & Trends China is facing a dwindling labor force to farm and produce radios China is facing a dwindling labor force to farm and produce radios

There are now more white-collar professionals, but farmers and blue-collar workers have decreased as a proportion of the workforce

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PDD in Agri Inside the world of coffee farming in China Inside the world of coffee farming in China

How you can enjoy your cuppa' while helping farmers on Pinduoduo.

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Innovations A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety

Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

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Innovations Meet Shen Haiyan: Top strawberry farmer taking on data scientists Meet Shen Haiyan: Top strawberry farmer taking on data scientists

Grower says traditional methods still beat AI on return on investment for now.

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Innovations Can artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?

Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

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Policy & Trends Meet Shen Ming Lee: Author of “Hungry for Disruption: How Tech Innovations Will Nourish 10 Billion by 2050” Meet Shen Ming Lee: Author of “Hungry for Disruption: How Tech Innovations Will Nourish 10 Billion by 2050”

Agri Matters speaks to Shen Ming Lee, author of the book Hungry for Disruption: How Tech Innovations Will Nourish 10 Billion by 2050.

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Logistics Demand for cold-chain logistics heats up with online grocery boom Demand for cold-chain logistics heats up with online grocery boom

The market for buying fresh food online is expected to surpass 1 trillion yuan in 2024 and drive up demand for cold-chain logistics.

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Logistics Pinduoduo files patent for cold-chain logistics system Pinduoduo files patent for cold-chain logistics system

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Manufacturing (C2M)How century-old Shanghai Soap became a Gen Z favorite How century-old Shanghai Soap became a Gen Z favorite

Founded in 1923, Shanghai Soap is wooing Gen Z consumers with the help of data analytics from Pinduoduo

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Manufacturing (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce

Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

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Manufacturing (C2M)How 369-year-old knife maker Wang Mazi found its edge again How 369-year-old knife maker Wang Mazi found its edge again

Founded in 1651, the heritage brand faded into oblivion before making a comeback with Pinduoduo

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Logistics Pinduoduo set to raise US$6.1 billion to power next stage of growth as Covid-19 accelerates large-scale changes in consumer behavior Pinduoduo set to raise US$6.1 billion to power next stage of growth as Covid-19 accelerates large-scale changes in consumer behavior

Pinduoduo expects to use the proceeds to strengthen its balance sheet and make strategic investments.

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Manufacturing (C2M)Pinduoduo accelerates factory plan with 1 trillion yuan sales target Pinduoduo accelerates factory plan with 1 trillion yuan sales target

Pinduoduo launched the New Brand initiative at the end of 2018 to help the growth of China’s contract manufacturers to build their own brands utilizing the e-commerce company’s market insights.

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Intellectual Property Pinduoduo works with British brands to strengthen IP protection Pinduoduo works with British brands to strengthen IP protection

Pinduoduo engages with industry to work on best practices in IP protection

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Intellectual Property How Pinduoduo keeps counterfeits off its platform How Pinduoduo keeps counterfeits off its platform

Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

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Intellectual Property IP Matters Podcast: Mark Cohen on what the US-China trade deal means for IP protection in e-commerce IP Matters Podcast: Mark Cohen on what the US-China trade deal means for IP protection in e-commerce

E-commerce companies have a significant role in combating counterfeiters, Cohen says

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Intellectual Property Pinduoduo works with Johnson & Johnson and Shanghai police to bust counterfeit operation across different e-commerce platforms Pinduoduo works with Johnson & Johnson and Shanghai police to bust counterfeit operation across different e-commerce platforms

Offline enforcement is an essential piece of its multi-layered IP protection system as it poses a powerful deterrent effect

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Logistics Pinduoduo reaches out to remotest areas with China Post partnership Pinduoduo reaches out to remotest areas with China Post partnership

China Post will set up 150 bases within three years to help Pinduoduo improve sourcing of quality agricultural products

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Logistics The humble cardboard box gets its e-commerce moment The humble cardboard box gets its e-commerce moment

The global paper packaging market is expected to reach US$88.7 billion by 2025, driven by e-commerce.

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Intellectual Property China's e-commerce giants step up IP rights protection China's e-commerce giants step up IP rights protection

Competition is driving innovation in best practices for IP rights protection.

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Interactive Features Duo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game

The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

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Manufacturing (C2M)How Pinduoduo’s consumer-to-manufacturer (C2M) model helped pot maker for Le Creuset crack China How Pinduoduo’s consumer-to-manufacturer (C2M) model helped pot maker for Le Creuset crack China

Sanhe Kitchenware worked with Pinduoduo to create multipurpose pans for Chinese consumers.

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Intellectual Property Pinduoduo teams up with brands to screen counterfeit products Pinduoduo teams up with brands to screen counterfeit products

Consumers can verify the authenticity of products sold on PDD through mini programs.

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Manufacturing (C2M)Chinese robot vacuum maker benefits from early pivot to domestic market as COVID-19 hits overseas orders Chinese robot vacuum maker benefits from early pivot to domestic market as COVID-19 hits overseas orders

PDD helps export-hit factories sell to consumers in China.

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Manufacturing (C2M)Badminton champion tries his hand at building C2M brand with Pinduoduo Badminton champion tries his hand at building C2M brand with Pinduoduo

Four-time Thomas Cup winner Bao Chunlai to create new sporting brand with Pinduoduo.

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Manufacturing (C2M)Why China's export manufacturers are turning to consumers at home Why China's export manufacturers are turning to consumers at home

Pinduoduo helps promote “Made in China” to its nearly 600 million consumers.

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Intellectual Property How Pinduoduo is cracking down on online counterfeiting in China How Pinduoduo is cracking down on online counterfeiting in China

China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

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Intellectual Property Counterfeiters face stricter firewalls during Covid-19 Counterfeiters face stricter firewalls during Covid-19

PDD’s advanced image analysis screens personal protective equipment for consumers.

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Manufacturing (C2M)Pinduoduo invests in “China’s Best Buy” in consumer-to-manufacturer push Pinduoduo invests in “China’s Best Buy” in consumer-to-manufacturer push

Pinduoduo will bring onboard the entire product range carried by GOME, and help the retailer source for suitable merchandise using the C2M model.

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Manufacturing (C2M)PDD makes $200 million investment in GOME to advance C2M push PDD makes $200 million investment in GOME to advance C2M push

PDD makes $200 million investment in GOME to advance C2M push.

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Interactive Features The ultimate guide to livestreaming in China The ultimate guide to livestreaming in China

Livestreaming is flourishing in China as people use the medium to promote their businesses, and also connect better with friends and families.

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Logistics How China’s logistics workers kept the system running during Covid-19 How China’s logistics workers kept the system running during Covid-19

The coronavirus outbreak tested China’s $213 billion logistics industry - here's the story from the trenches.

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