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PDD in Agri Accountant makes mid-career switch to chestnut farming Accountant makes mid-career switch to chestnut farming

A new generation of farmers armed with digital skills is transforming agriculture

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PDD in Agri Pinduoduo supports campaign to promote agricultural GI Pinduoduo supports campaign to promote agricultural GI

Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

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PDD in Agri A behind-the-scenes look at the Yangtze River Delta hairy crab industry A behind-the-scenes look at the Yangtze River Delta hairy crab industry

The Chinese mitten crab is a culinary delicacy in many parts of Asia. Supplying this prized crab is a multibillion dollar industry centered around the Yangtze River Delta.

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PDD in Agri They made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition

Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

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PDD in Agri Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation

Speeding up and increasing innovation in agriculture can trigger the changes needed to meet the challenges of feeding a growing population, climate change and achieving the UN’s sustainable developmen

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PDD in Agri Pinduoduo jointly launches quality standards for hairy crabs to boost industry Pinduoduo jointly launches quality standards for hairy crabs to boost industry

Pinduoduo worked with Jiangsu Freshwater Fisheries Research Institute to issue industry standards to grade Chinese mitten crabs.

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PDD in Agri Pinduoduo unveils 10 Billion Agriculture Initiative to support agricultural modernization and rural communities Pinduoduo unveils 10 Billion Agriculture Initiative to support agricultural modernization and rural communities

Pinduoduo's "10 Billion Agriculture Initiative" will address critical needs in the agricultural sector and rural areas

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PDD in Agri Pinduoduo posts 2Q results, unveils "10 Billion Agriculture Initiative" Pinduoduo posts 2Q results, unveils "10 Billion Agriculture Initiative"

Pinduoduo's "10 Billion Agriculture Initiative" aims to facilitate advancement of agritech, promote digital inclusion, and motivate agritech talents and workers

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Policy & Trends Xixia mushrooms are renowned as China's best Xixia mushrooms are renowned as China's best

Xixia mushrooms are marked by their natural cracked pattern, rounded cap, thick flesh, and tender and smooth texture.

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PDD in Agri A remote mountaintop village joins the digital economy A remote mountaintop village joins the digital economy

For residents of Gu Lu Village in Sichuan province, life has changed dramatically since they took part in the digital economy

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PDD in Agri Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition

The Smart Agriculture Competition serves as a platform for innovation to grow food with high yield and nutritional quality at a low cost, using an environmentally sustainable approach.

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PDD in Agri Pinduoduo launches 2021 Smart Agriculture Competition Pinduoduo launches 2021 Smart Agriculture Competition

The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

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PDD in Agri Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition

Leading scientists and industry experts from the disciplines of nutrition, agronomy and computer science are lending their support to the Smart Agriculture Competition organized by Pinduoduo.

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Merchant Stories How a millennial farmer helped his community embrace the digital economy How a millennial farmer helped his community embrace the digital economy

Pang Zhiyu is among the growing breed of internet-savvy entrepreneurs who are seeing business opportunities and social purpose in agriculture.

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PDD in Agri Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology

Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

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Policy & Trends Once a tribute fruit to emperors, the Nanfeng orange is today exported to more than 100 countries Once a tribute fruit to emperors, the Nanfeng orange is today exported to more than 100 countries

Nanfeng oranges are one of 200 geographical indications protected under a China-EU deal. They were exported to the EU for the first time in 2005.

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Merchant Stories From coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business

Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

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Innovations Going to Mars helps agriculture on Earth Going to Mars helps agriculture on Earth

Agricultural breakthroughs by space researchers have transformed the way we grow food here on Earth

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Policy & Trends Anqiu ginger is (probably) on a supermarket shelf near you Anqiu ginger is (probably) on a supermarket shelf near you

Anqiu in China's Shandong province exported the spicy rhizome to more than 50 overseas destinations, including New Zealand for the first time.

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Policy & Trends Panjin rice, China’s finest, owes its taste to climate, soil and river crabs Panjin rice, China’s finest, owes its taste to climate, soil and river crabs

Because of its high quality and superior taste, Panjin rice was designated as the official rice of the 2008 Beijing Olympics. It is also one of China's protected geographical indications.

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PDD in Agri Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo

E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

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PDD in Agri A new era of meat is upon us A new era of meat is upon us

Ready or not, consumers will have an ever expanding choice of alternatives to conventional meat as we know it.

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Innovations Five alternative protein startups driving the future of food Five alternative protein startups driving the future of food

From air protein to cell-based shrimp: Scientists try their hand at commercializing science

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Innovations Can this 10,000-year-old technology save the planet?Can this 10,000-year-old technology save the planet?

To create a global food system that is inclusive, efficient, and sustainable, we must transform protein production methods. Fermentation may hold the answer.

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Social Commerce Pinduoduo and the rise of social commerce Pinduoduo and the rise of social commerce

Pinduoduo's journey from its founding in 2015 to becoming the most widely used e-commerce platform in China is featured in this Business Breakdowns podcast episode

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Policy & Trends Once thought extinct, this is the remarkable comeback story of the ancient Anji White Tea Once thought extinct, this is the remarkable comeback story of the ancient Anji White Tea

White tea was first mentioned in an eighth century monograph. It was feared lost and was rediscovered in 1982. Today, it is a $400 million industry.

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Consumer Trends Pixian Bean Paste is known as the “soul of Sichuan cuisine”Pixian Bean Paste is known as the “soul of Sichuan cuisine”

If your taste buds are captivated by the tantalizing aroma and the mouth-tingling heat from Sichuan dishes, you ought to know that they owe their “soul” to a fermented bean paste called doubanjiang.

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Policy & Trends Inside China's push to promote its agricultural and food brands Inside China's push to promote its agricultural and food brands

Geographical indication branding has helped boost demand and lift producer incomes

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Merchant Stories How Pinduoduo pulled this 400-year-old craft back from the brink of extinction How Pinduoduo pulled this 400-year-old craft back from the brink of extinction

Heritage brands are revamping themselves and attracting new customers who value their craftsmanship and tradition.

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Intellectual Property Fighting piracy is a cat-and-mouse game as technology evolves Fighting piracy is a cat-and-mouse game as technology evolves

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Consumer Trends How online shopping can be more green How online shopping can be more green

We look at how e-commerce is reducing its impact on the environment.

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Policy & Trends Can the zero-waste grocery store ever become mainstream?Can the zero-waste grocery store ever become mainstream?

Might online grocers have a better shot at reducing the amount of throwaway plastics?

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Intellectual Property The rise of third-party authentication services in e-commerce The rise of third-party authentication services in e-commerce

China has seen many third-party luxury authentication services emerge in recent years, as brand owners typically do not offer authentication services.

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Perspectives Pinduoduo intensifies agriculture modernization drive as users surpass 800 m Pinduoduo intensifies agriculture modernization drive as users surpass 800 m

Pinduoduo announces new research initiative to quantify the impact of novel plant-based proteins on human health

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Perspectives Secret behind Pinduoduo's growth: Zero to 824 million users in 6 years Secret behind Pinduoduo's growth: Zero to 824 million users in 6 years

Find out how PDD went from zero to almost 800m users in less than 6 years

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Innovations From picking tomatoes to vaccinating fish, agricultural robots show future of farming From picking tomatoes to vaccinating fish, agricultural robots show future of farming

Agricultural robots could be a $74 billion global market by 2024 as more countries adopt technology to boost productivity

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Logistics Pinduoduo says conditions are ripe to reimagine logistics Pinduoduo says conditions are ripe to reimagine logistics

Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

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Innovations Pinduoduo backs study on health impact of plant-based meats Pinduoduo backs study on health impact of plant-based meats

Pinduoduo has teamed up with the Singapore Institute of Food and Biotechnology Innovation (SIFBI) to conduct a study that aims to determine the nutritional impact of plant-based meats

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Innovations Yuan Longping, a giant of rice research who saved millions from hunger, passes on Yuan Longping, a giant of rice research who saved millions from hunger, passes on

Yuan won the World Food Prize in 2004 for his work on hybrid rice, which raised the yield and helped feed millions more people around the world

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Innovations Meal kits are convenient. Now they are becoming more eco-friendly too. Meal kits are convenient. Now they are becoming more eco-friendly too.

Meal kit companies are investing in new packaging to reduce waste and environmental impact.

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Policy & Trends Researchers urge Chinese to eat less meat to stay healthy and cut greenhouse gas emissions Researchers urge Chinese to eat less meat to stay healthy and cut greenhouse gas emissions

The Chinese diet is both unhealthy and unsustainable by the standards of the EAT-Lancet recommendations, due mainly to excessive meat consumption and insufficient intake of whole grains, fruits, nuts

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Policy & Trends Transforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds Transforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds

Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

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Logistics From underground pipes to last-mile robots, five green delivery solutions to watch out for From underground pipes to last-mile robots, five green delivery solutions to watch out for

The e-commerce and logistics industries are working on greener forms of delivering packages to reduce the environmental impact.

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PDD in Agri E-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers

Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

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Agri Matters Pasi Vainikka of Solar Foods on making food from thin air and space tech Pasi Vainikka of Solar Foods on making food from thin air and space tech

In this episode of Agri Matters, we speak to Dr Pasi Vainikka, co-founder and CEO of Solar Foods, a Finnish start-up that is literally making food out of thin air.

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Innovations This Finnish startup is literally producing food out of thin air This Finnish startup is literally producing food out of thin air

Solar Foods has developed a tasteless, yellowish protein powder using microbes, liquid growth medium and air.

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Policy & Trends China issues guideline to encourage investment in agriculture sector China issues guideline to encourage investment in agriculture sector

China's priority in rural work has shifted to modernizing its rural economy, with tasks such as building IT infrastructure and modern breeding systems and promoting agricultural technologies.

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Policy & Trends Retailers take steps to reduce environmental impact from returned goods Retailers take steps to reduce environmental impact from returned goods

Retailers are employing technology to mitigate the impact of excessive returns on the environment.

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Innovations Can a Michelin-starred chef elevate cultured meat to haute cuisine? Can a Michelin-starred chef elevate cultured meat to haute cuisine?

Masaharu Shimamura is owner-chef of Michelin-starred Unkaku and co-founder of cellular agriculture firm DiverseFarm

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Policy & Trends How e-commerce can be more green How e-commerce can be more green

The growing awareness around sustainability is pushing leading major e-commerce operators to step up their efforts on the environment.

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PDD in Agri Pinduoduo deepens digital transformation for agriculture as record number of buyers and merchants flock to platform Pinduoduo deepens digital transformation for agriculture as record number of buyers and merchants flock to platform

In 2020, Pinduoduo added more than 200 million active buyers, the most of any marketplace, while the number of active merchants surged to a new high of 8.6 million.

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Intellectual Property Pinduoduo enters alliance with publishers to promote reading, protect intellectual property Pinduoduo enters alliance with publishers to promote reading, protect intellectual property

Monthly update of developments in intellectual property protection

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For Business The ultimate resource guide to Pinduoduo The ultimate resource guide to Pinduoduo

We compiled a list of case studies, essays, videos and podcasts that best explain what Pinduoduo does

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Perspectives Pinduoduo CEO Chen Lei says agriculture is undergoing a digital transformation to demand-led production Pinduoduo CEO Chen Lei says agriculture is undergoing a digital transformation to demand-led production

Pinduoduo has employed digital technologies to create a virtual national market by connecting scattered agricultural capacity with dispersed demand

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Innovations Genetic analysis show ancient lettuce had thorny leaves until the Greeks and Romans bred them for salad Genetic analysis show ancient lettuce had thorny leaves until the Greeks and Romans bred them for salad

Scientists warn that resistance to gene editing remains a big barrier to adoption of technology that could improve nutritional value, improve agricultural sustainability.

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Innovations Agriculture meets its climate change problem head-on with technology Agriculture meets its climate change problem head-on with technology

Agriculture requires technological innovation to reduce its impact on the environment and raise productivity to feed billions.

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Consumer Trends Poetry and pig-raising guides top reading lists in China in showcase of diverse interests Poetry and pig-raising guides top reading lists in China in showcase of diverse interests

More than 400 million people bought books through Pinduoduo last year, with purchases from rural areas increasing by more than 180% year-on-year.

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Policy & Trends Investors poured a record $6 billion into China's agri-food tech industry in 2020 Investors poured a record $6 billion into China's agri-food tech industry in 2020

The rapid rise in upstream funding indicates a clear shift in investor interest toward technologies that boost agricultural efficiency and food self-sufficiency.

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Innovations Can this centuries-old agriculture technique in Asia help farms affected by climate change?Can this centuries-old agriculture technique in Asia help farms affected by climate change?

Bangladesh’s floating gardens not only reduce food insecurity but provide income for rural households in flood-prone parts of the country.

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Innovations Agricultural drone sales surge in China as farmers embrace technology to raise productivity Agricultural drone sales surge in China as farmers embrace technology to raise productivity

Annual sales of agricultural drones have seen an increase of 17 times in four years due to favorable policies.

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Innovations Spinach leaves used as scaffold for growing lab-grown beef Spinach leaves used as scaffold for growing lab-grown beef

The groundbreaking research builds on earlier research in which human heart tissue was cultivated using the veiny skeleton of a spinach leaf.

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Consumer Trends COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds

About 20% to 30% of the pandemic-induced digital consumption change is expected to remain, according to study

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Innovations Mutant space rice is coming to a plate near you Mutant space rice is coming to a plate near you

China has planted around 1,500 rice seeds that went to space to study their genetic mutations in hopes they would yield better varieties of the grain

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Agri Matters Integriculture founder Yuki Hanyu on democratizing alternative proteins, fighting zombie meat and creating new proteins Integriculture founder Yuki Hanyu on democratizing alternative proteins, fighting zombie meat and creating new proteins

We speak to Yuki Hanyu, founder of the Tokyo-based Shojinmeat Project and Integriculture on the state of cultivated meat in Japan

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Innovations How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat

The Oxford-trained scientist is a science fiction and anime fan who is exploring cell-based hamburgers for consumption on Mars

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Consumer Trends Pinduoduo promotes more than 1,000 book titles in reading campaign Pinduoduo promotes more than 1,000 book titles in reading campaign

Pinduoduo steps up fight against book piracy, deploys technology to screen for non-compliant merchants

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Logistics Pinduoduo files patent for cold-chain logistics system Pinduoduo files patent for cold-chain logistics system

Pinduoduo is investing in and working with partners to expand cold-chain logistics, warehousing and sorting facilities so that consumers can buy a wider range of perishables that require refrigeration

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Agri Matters Agri Matters Podcast: Women experts discuss art, motherhood and future of food innovation Agri Matters Podcast: Women experts discuss art, motherhood and future of food innovation

On the occasion of International Women's Day, we spoke to 3 outstanding women in agri-food tech to get their perspectives on the future of food and innovation.

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Agri Matters Agri Matters Podcast: Women experts on the next big opportunity in alternative proteins Agri Matters Podcast: Women experts on the next big opportunity in alternative proteins

Women experts discuss their perspectives on the future of food and innovation

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The China Ecommerce Podcast The China E-commerce Podcast: Winston Ma | Can "digital villages" help alleviate China's crowded cities? The China E-commerce Podcast: Winston Ma | Can "digital villages" help alleviate China's crowded cities?

Winston Ma shares his observations on how digitization and agriculture technology has changed rural commerce and alleviated crowded cities in China.

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Corporate Responsibility A guide to the Pinduoduo Partnership A guide to the Pinduoduo Partnership

The Pinduoduo Partnership was established with the intention of providing guidance to future generations of management to champion Pinduoduo’s vision, mission and values.

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Innovations Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs

Clean-meat companies are racing to drive down costs and accelerate commercialization of cultivated meat

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Corporate Responsibility Pinduoduo pledges to do more to promote digital inclusion for agriculture Pinduoduo pledges to do more to promote digital inclusion for agriculture

Pinduoduo promotes digital transformation of agriculture with digital inclusion at its core

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Corporate Responsibility Leadership transition at Pinduoduo: CEO Chen Lei appointed Chairman Leadership transition at Pinduoduo: CEO Chen Lei appointed Chairman

Leadership transition as Pinduoduo sets new records

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PDD in Agri Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying

The fast-growing next-day grocery pickup service does not depend on "community group leaders" to enlist new customers.

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Perspectives 2021 Letter to Shareholders 2021 Letter to Shareholders

Colin Huang's 2021 Shareholder Letter

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PDD in Agri Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer

Pinduoduo is topping up its cart to become the world's top grocer

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Corporate Responsibility Pinduoduo founder Colin Huang steps down from board to explore future growth Pinduoduo founder Colin Huang steps down from board to explore future growth

Pinduoduo enters next phase of growth

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Policy & Trends Japan to introduce certification system for plant-based meat Japan to introduce certification system for plant-based meat

Only 2% of Japan's population are vegan, but the popularity of plant-based food is rising as consumers become more environmentally and health conscious.

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Policy & Trends Investors step up bets on plant-based food as inflection point seen in consumer interest, production costs Investors step up bets on plant-based food as inflection point seen in consumer interest, production costs

Investments in innovative food startups doubled to $2.3 billion last year

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Policy & Trends How Israel emerged as a global innovation hub for food and agriculture technology How Israel emerged as a global innovation hub for food and agriculture technology

A "whole of nation" approach to innovation has helped Israel nurture a growing crop of novel food and agtech startups

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PDD in Agri Pinduoduo and China Post form three-way partnership with farming cooperatives to boost rural economy Pinduoduo and China Post form three-way partnership with farming cooperatives to boost rural economy

Widening market access for agricultural produce is an important step to increasing farmer incomes

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PDD in Agri Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020 Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020

Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

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Corporate Responsibility Pinduoduo recognized for work on alleviating poverty in China Pinduoduo recognized for work on alleviating poverty in China

Pinduoduo has focused on agriculture since its establishment in 2015, bringing a systems approach to addressing the inter-related issues of how to grow, move and sell food.

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PDD in Agri Duo Duo Grocery brings farm-to-table benefits to Chinese consumers Duo Duo Grocery brings farm-to-table benefits to Chinese consumers

Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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Innovations Plant-based meat startups Redefine Meat, Next Gen Foods raise funds to fuel growth as alternative-protein sector heats up Plant-based meat startups Redefine Meat, Next Gen Foods raise funds to fuel growth as alternative-protein sector heats up

Redefine Meat, Next Gen Foods are among wave of companies racing to market with plant-based substitutes for animal meat.

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Consumer Trends Consumers may do more shopping online in China for first time Consumers may do more shopping online in China for first time

China set to be first country where e-commerce accounts for bulk of total retail sales, predicts eMarketer

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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Consumer Trends Baby boomers join Chinese seniors in buying groceries online Baby boomers join Chinese seniors in buying groceries online

Older adults have been among the most enthusiastic buyers of online groceries due to higher Covid-19 risks

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Innovations This art installation helps leeks to grow faster This art installation helps leeks to grow faster

A 20,000-square-metre light installation in the Netherlands is contributing to sustainable agriculture.

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Consumer Trends Pinduoduo offers uninterrupted grocery services during Lunar New Year Pinduoduo offers uninterrupted grocery services during Lunar New Year

Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

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Agri Matters Shiok Meats CEO says consumers could be growing their own meat at home in "10 to 15 years" Shiok Meats CEO says consumers could be growing their own meat at home in "10 to 15 years"

Stem cell scientist-turned-startup founder Sandhya Sriram working on cell-based crustacean meat for consumer market

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Policy & Trends Plant-based protein challengers in China need to invest in technology to stand out Plant-based protein challengers in China need to invest in technology to stand out

The plant-based meat industry will hit a wall with consumers unless it can offer substitutes that hit all the marks including flavor, aroma, texture and aesthetics, says Matilda Ho of Bits x Bites.

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Innovations Cultured meat may land on your plate sooner than you think, says CellX CEO Cultured meat may land on your plate sooner than you think, says CellX CEO

The race is on to lower the cost of producing cell-based meat, seen as a major hurdle to mass commercialization

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Innovations Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting

Aleph Farms is part of burgeoning slaughter-free and plant-based meat movement aimed at providing alternatives to conventional livestock agriculture.

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Innovations Why small farms are key to the future of food Why small farms are key to the future of food

Small-scale farmers and rural populations are the best hope for increasing land productivity and crop diversity to feed a growing world.

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Innovations Mushroom waste is being turned into burgers and fertiliser Mushroom waste is being turned into burgers and fertiliser

More mushroom waste could soon be given a second life thanks to new innovations.

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Innovations TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people

On Pinduoduo's latest Agri Matters podcast, TurtleTree Labs CEO Fengru Lin talks about the food-tech start-up's plans and prospects for the alternative protein sector.

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Innovations Is that beef really horsemeat? A look at the high-tech tools fighting food fraud Is that beef really horsemeat? A look at the high-tech tools fighting food fraud

Food fraudsters have found myriad ways to trick shoppers, but new rapid testing and tracing technologies may help turn the tables on food crime.

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Consumer-to-Manufacturer (C2M)Fertilizer giant Stanley Agriculture targets home gardeners Fertilizer giant Stanley Agriculture targets home gardeners

Demand for gardening equipment from planting boxes to irrigation systems more than tripled on Pinduoduo last year.

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Merchant Stories How a millennial farmer helped his community embrace the digital economy How a millennial farmer helped his community embrace the digital economy

Pang Zhiyu is among the growing breed of internet-savvy entrepreneurs who are seeing business opportunities and social purpose in agriculture.

Find out more

Merchant Stories From coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business

Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

Find out more

Social Commerce Pinduoduo and the rise of social commerce Pinduoduo and the rise of social commerce

Pinduoduo's journey from its founding in 2015 to becoming the most widely used e-commerce platform in China is featured in this Business Breakdowns podcast episode

Find out more

Consumer Trends Pixian Bean Paste is known as the “soul of Sichuan cuisine”Pixian Bean Paste is known as the “soul of Sichuan cuisine”

Find out more

Merchant Stories How Pinduoduo pulled this 400-year-old craft back from the brink of extinction How Pinduoduo pulled this 400-year-old craft back from the brink of extinction

Heritage brands are revamping themselves and attracting new customers who value their craftsmanship and tradition.

Find out more

Consumer Trends How online shopping can be more green How online shopping can be more green

We look at how e-commerce is reducing its impact on the environment.

Find out more

Consumer Trends Poetry and pig-raising guides top reading lists in China in showcase of diverse interests Poetry and pig-raising guides top reading lists in China in showcase of diverse interests

More than 400 million people bought books through Pinduoduo last year, with purchases from rural areas increasing by more than 180% year-on-year.

Find out more

Consumer Trends COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds COVID-19 shifted $900 billion more in consumption spending online, Mastercard study finds

About 20% to 30% of the pandemic-induced digital consumption change is expected to remain, according to study

Find out more

Consumer Trends Pinduoduo promotes more than 1,000 book titles in reading campaign Pinduoduo promotes more than 1,000 book titles in reading campaign

Pinduoduo steps up fight against book piracy, deploys technology to screen for non-compliant merchants

Find out more

Consumer Trends Consumers may do more shopping online in China for first time Consumers may do more shopping online in China for first time

China set to be first country where e-commerce accounts for bulk of total retail sales, predicts eMarketer

Find out more

Consumer Trends Baby boomers join Chinese seniors in buying groceries online Baby boomers join Chinese seniors in buying groceries online

Older adults have been among the most enthusiastic buyers of online groceries due to higher Covid-19 risks

Find out more

Consumer Trends Pinduoduo offers uninterrupted grocery services during Lunar New Year Pinduoduo offers uninterrupted grocery services during Lunar New Year

Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

Find out more

Consumer Trends Is China set for a boom in prepared food and meal kits? Is China set for a boom in prepared food and meal kits?

The market for prepared food may triple to reach 1 trillion yuan ($155 billion) in the next six to seven years, according to Guohai Securities.

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Consumer Trends Clothing sales surge as Chinese consumers prepare to celebrate Lunar New Year Clothing sales surge as Chinese consumers prepare to celebrate Lunar New Year

Demand for red-colored clothing and New Year-themed accessories surge ahead of Spring Festival in February

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Consumer Trends This small city in China was behind the "Amazon Coat" This small city in China was behind the "Amazon Coat"

Pinghu accounts for 80% of all down jackets produced in China.

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Merchant Stories How this small-town boy went from selling animal drugs to $20 million worth of fruit How this small-town boy went from selling animal drugs to $20 million worth of fruit

Fresh e-commerce logistics enabled one-stop handling and distribution

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Merchant Stories He retired at 45, changed his mind, and started a multi-million dollar corn business He retired at 45, changed his mind, and started a multi-million dollar corn business

IT executive turned to agriculture and sold nearly 100 million yuan of corn a year

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Merchant Stories Who says solid-wood furniture has to cost an arm and leg?Who says solid-wood furniture has to cost an arm and leg?

Consumers embrace value-for-money furniture from this Nankang manufacturer

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Consumer Trends Pandemic raises demand for health checks and counselling as consumers seek to stay fit in body and mind Pandemic raises demand for health checks and counselling as consumers seek to stay fit in body and mind

Year-end health-related consumer demand rises, with medical checkups and healthcare-related products sales jumping by 375 %

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Consumer Trends We ask industry watchers what they expect for China e-commerce in 2021 We ask industry watchers what they expect for China e-commerce in 2021

Expect even more livestreaming and cross-sector brand collaborations, expert say

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Merchant Stories This online strawberry store helped double the incomes of 70 farmers This online strawberry store helped double the incomes of 70 farmers

A young merchant sold a lot of strawberries through e-commerce and in the process, helped a lot of farmers improve their incomes.

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Merchant Stories This Marie Kondo fan built a multimillion-dollar business catering to every decluttering need This Marie Kondo fan built a multimillion-dollar business catering to every decluttering need

Younai Home was started by ex-soldier-turned-entrepreneur Lin Limin, who believes that tidying up can bring people joy.

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Consumer Trends What holiday shopping looks like in pandemic-hit 2020 What holiday shopping looks like in pandemic-hit 2020

The pandemic is pushing more shopping online as a fresh wave of Covid-19-related lockdowns create uncertainties heading into year-end holiday shopping season.

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Merchant Stories It could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce

An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

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Merchant Stories How an apple farmer’s son grew the family business through e-commerce How an apple farmer’s son grew the family business through e-commerce

Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

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Merchant Stories Sany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo

Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

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Consumer Trends Less logo, more values: How Gen Z's individualism is opening doors for new brands Less logo, more values: How Gen Z's individualism is opening doors for new brands

When it comes to brands, the younger generations have very different attitudes from those who came before them.

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Merchant Stories Street stall vendor finds success selling clothes online Street stall vendor finds success selling clothes online

This self-professed "underachieved" caught his break after setting up store on Pinduoduo

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Consumer Trends Pinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion

Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

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Merchant Stories China's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans

E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

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Consumer Trends How consumers engage in instant messaging-based social commerce How consumers engage in instant messaging-based social commerce

Stanford PhD candidate Hancheng Cao on how IM-based social commerce affects consumer purchasing decisions and relationships.

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Consumer Trends Pinduoduo surpasses 700 million buyers at record pace, reports first quarterly profit since IPO Pinduoduo surpasses 700 million buyers at record pace, reports first quarterly profit since IPO

Pinduoduo sees strong growth in user engagement, pledges to invest in remaking agriculture and manufacturing supply chains.

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Consumer Trends Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits

Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

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Consumer Trends How does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?

Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

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Consumer Trends Pinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers

Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

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Consumer Trends The past, present and future of video commerce The past, present and future of video commerce

The most innovative platforms in the past decade have replaced static video with livestreaming

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Consumer Trends Pinduoduo sets daily record of 100 million orders, driven by agricultural demand Pinduoduo sets daily record of 100 million orders, driven by agricultural demand

Pinduoduo now accounts for a third of e-commerce parcels sent each day nationwide

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Consumer Trends Phoenix Bicycles: How e-commerce is breathing new life into this 123-year-old heritage brand Phoenix Bicycles: How e-commerce is breathing new life into this 123-year-old heritage brand

Phoenix Bicycles has weathered ups and downs in demand in its century of existence

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Consumer Trends Why online shopping will never be the same again after the pandemic Why online shopping will never be the same again after the pandemic

The pandemic has accelerated the shift toward a more digital world

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Consumer Trends What the US can learn from China on social commerce What the US can learn from China on social commerce

China has a far more advanced influencer economy than the US that serves as a foundation for successful social commerce

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Merchant Stories Pinduoduo launches Indonesia pavilion on e-commerce platform Pinduoduo launches Indonesia pavilion on e-commerce platform

Pinduoduo organizes livestreaming session to promote Indonesian products, attracting total of 450,000 viewers.

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Consumer Trends Is the Pinduoduo model right for Southeast Asia e-commerce?Is the Pinduoduo model right for Southeast Asia e-commerce?

Social commerce is generating buzz in Southeast Asia, with prominent players and startups testing the waters

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Consumer Trends China E-commerce Podcast: Ashley Galina Dudarenok on pockets of opportunities and underserved demand China E-commerce Podcast: Ashley Galina Dudarenok on pockets of opportunities and underserved demand

Lower-tier cities, singles and seniors still hold opportunities in China's e-commerce market

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Consumer Trends Pinduoduo helps Baidu to reach China's consumers Pinduoduo helps Baidu to reach China's consumers

Baidu has sold more than 100,000 Xiaodu smart speaker products since December

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Merchant Stories She made the right decision to quit her job in finance and sell clothes online She made the right decision to quit her job in finance and sell clothes online

Feng He sees huge opportunities to sell value-for-money women's fashion to consumers through Pinduoduo

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Consumer Trends Top selling items on Pinduoduo during October Golden Week holiday Top selling items on Pinduoduo during October Golden Week holiday

Mooncakes and fruits among popular items as China goes on weeklong break

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Consumer Trends China is home to the world's largest e-commerce market with 749 million shoppers China is home to the world's largest e-commerce market with 749 million shoppers

Here's a look at some of the latest data released by the China Internet Network Information Center

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Consumer Trends Dairy giant livestreams milking operations to woo consumers Dairy giant livestreams milking operations to woo consumers

Virtual tours help build consumer trust and transparency into a brand's operations

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Consumer Trends A historic watch brand keeps up with the times A historic watch brand keeps up with the times

Seagull Watch started as a small workshop in 1955

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Consumer Trends China's e-commerce sales may hit $4 trillion by 2026 China's e-commerce sales may hit $4 trillion by 2026

Covid-19 accelerates changes in consumer behavior

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Consumer Trends How China's carpet manufacturers are winning new customers How China's carpet manufacturers are winning new customers

Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

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Merchant Stories Meet Sun Xiaoxun: This city boy slept in a truck while chasing his dream of growing organic apples Meet Sun Xiaoxun: This city boy slept in a truck while chasing his dream of growing organic apples

After years of toil and investment in his 66-acre apple orchard, the trees bore fruit and the business turned profitable last year.

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Consumer Trends China E-Commerce Podcast: Kevin Hong thinks livestreaming e-commerce is just getting started in the US China E-Commerce Podcast: Kevin Hong thinks livestreaming e-commerce is just getting started in the US

Interactivity of livestreaming a big factor behind its popularity in e-commerce

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Merchant Stories Meet He Shuang: She gave up flying to become a fruit seller Meet He Shuang: She gave up flying to become a fruit seller

From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

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Merchant Stories Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business

E-commerce has created opportunities for small businesses to flourish.

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Consumer Trends China rolls out "travel first, pay later" tours to boost tourism China rolls out "travel first, pay later" tours to boost tourism

Yunnan-related travel orders surged 330% hours after promotion campaign went live on PDD.

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Consumer Trends Explainer: How Pinduoduo’s team purchase model differs from group-buying sites Explainer: How Pinduoduo’s team purchase model differs from group-buying sites

PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

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Consumer Trends Pinduoduo offers apartments for sale to consumers Pinduoduo offers apartments for sale to consumers

Pinduoduo ventures into real estate for the first time after selling automobiles.

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Consumer Trends The rise of social commerce in China The rise of social commerce in China

China’s social commerce market is expected to reach 2,419.4 billion yuan ($306 billion) in 2022.

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Consumer Trends Pinduoduo seen as more fun than e-commerce peers, study finds Pinduoduo seen as more fun than e-commerce peers, study finds

Retail competition in China intensifying with the rise of PDD, BrandZ study finds.

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Consumer Trends China’s largest cosmetics producing region is now selling on Pinduoduo China’s largest cosmetics producing region is now selling on Pinduoduo

Baiyun district in Guangzhou, with largest number of cosmetic manufacturers, agrees to sell a variety of beauty products on PDD.

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Consumer Trends Value-conscious youths are driving the growth of e-commerce in China Value-conscious youths are driving the growth of e-commerce in China

Chinese youth aged 18–35 are main driving force behind online consumption, Beijing Normal University study finds.

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Consumer Trends Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all” Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all”

Elena Gatti, managing director of Europe for Azoya, says challenges remain as many businesses have not done their homework well when it comes to China’s shopping culture.

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Merchant Stories Meet Wang Guangtao: He wants to sell live fish to you at a fraction of what restaurants charge Meet Wang Guangtao: He wants to sell live fish to you at a fraction of what restaurants charge

Seafood is one of the fastest-growing categories on PDD, driven by demand from consumers keen to buy fresh fish at lower prices.

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Consumer Trends Pinduoduo now offers dental services as part of health care push Pinduoduo now offers dental services as part of health care push

PDD deepens push to meet health care needs of its 628 million users.

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Consumer Trends Centuries-old fashion styles get e-commerce boost Centuries-old fashion styles get e-commerce boost

Traditional hanfu clothing is enjoying a renaissance among millennials and Gen Zs.

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Consumer Trends Meet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap Meet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap

Covid 19 has put a spotlight on technological transformation in a new era of remote working and online shopping, with China leading the way in innovation and Europe adopting a more cautious stand.

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Consumer Trends How e-commerce can help small businesses and farmers thrive in the post-pandemic economy How e-commerce can help small businesses and farmers thrive in the post-pandemic economy

E-commerce is helping small businesses hit by COVID-19 understand their operations better and putting them on a surer footing for life after the pandemic.

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Merchant Stories Home goods exporter bets on China consumers as overseas demand plummets Home goods exporter bets on China consumers as overseas demand plummets

After graduating from university in 2013 with a degree in international business, Ms. Xu decided to strike out on her own and made her way to Yiwu, a hub for wholesale traders in Zhejiang province.

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Merchant Stories Meet Liu Xing Jia: He defied his father to set up a successful condiment business Meet Liu Xing Jia: He defied his father to set up a successful condiment business

Meet Liu Xing Jia: He defied his father to set up a successful condiment business

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Merchant Stories Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business

Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business

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Merchant Stories Meet Dai Jiahao: This ex-soldier is building a jewellery business, one livestream at a time Meet Dai Jiahao: This ex-soldier is building a jewellery business, one livestream at a time

Dai Jiahao, in his 20s, took to livestreaming on Pinduoduo to promote his family’s jewelry business.

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Consumer Trends This Italian multi-brand distributor found growth in China through Pinduoduo This Italian multi-brand distributor found growth in China through Pinduoduo

Italian multi-brand distributor, and others, turn to PDD as Europe enters recession.

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Merchant Stories Meet Guo Kang: This former factory worker built a successful fishing net business Meet Guo Kang: This former factory worker built a successful fishing net business

This former factory worker built a successful fishing net business.

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Consumer Trends Pandemic losers: Hotels and airlines may not be the only sectors facing “bad luck” Pandemic losers: Hotels and airlines may not be the only sectors facing “bad luck”

Experts say that hotels and airlines may not be the only sectors facing bad luck.

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Consumer Trends Microwave dinners and chips are making a Covid-19 comeback Microwave dinners and chips are making a Covid-19 comeback

Oreos and Hot Pockets are having a coronavirus moment, as millions worldwide burrow at home on lockdown and reach for old standbys.

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Consumer Trends In China, youths are shunning extravagance for rational consumption In China, youths are shunning extravagance for rational consumption

A study by China Youth Daily and e-commerce giant Pinduoduo looked at the shopping habits of more than 57 million youth that were born after 2000.

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Consumer Trends Pinduoduo works with physical retailers to boost spending Pinduoduo works with physical retailers to boost spending

By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

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Consumer Trends Tea culture gets livestreaming boost from cheese tea sensation Lelecha Tea culture gets livestreaming boost from cheese tea sensation Lelecha

Popular brand Lelecha livestreamed an online tea party on Pinduoduo.

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Consumer Trends Virtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights

PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

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Consumer Trends Revenge spending vs frugal consumerism in post-Covid economy Revenge spending vs frugal consumerism in post-Covid economy

“Revenge spending” gained popularity on Chinese social media as cooped-up consumers dreamed of splurging.

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Consumer Trends Cadillacs snapped up in Pinduoduo’s great post-lockdown sale Cadillacs snapped up in Pinduoduo’s great post-lockdown sale

PDD to invest 2.5 billion yuan to support May 5 shopping festival.

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Consumer Trends Pinduoduo offers $25 Covid-19 tests to support reopening of economy Pinduoduo offers $25 Covid-19 tests to support reopening of economy

Pinduoduo has tied up with BGI, a leading life science company, to offer coronavirus testing to individuals and companies as China steps up efforts to reopen its economy.

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Consumer Trends Meet Jialu Shan: IMD researcher on emerging consumer trends in China e-commerce Meet Jialu Shan: IMD researcher on emerging consumer trends in China e-commerce

The most important lesson for western companies in China is achieving innovation through creative adaption

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Consumer Trends Nintendo Switch sales surge during China Covid-19 lockdown Nintendo Switch sales surge during China Covid-19 lockdown

Consumers also bought sports apparel and home-gym equipment during Covid-19 lockdown.

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Consumer Trends Childhood memories are often one scroll away on e-commerce app Childhood memories are often one scroll away on e-commerce app

A walk down memory lane with childhood treats surfacing on one's recommendation feed.

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Consumer Trends Livestreaming hogs the limelight amid pandemic shutdown Livestreaming hogs the limelight amid pandemic shutdown

Live broadcasts over social media have become even more popular during the Covid lockdowns as more people stay at home.

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Consumer Trends Will the coronavirus pandemic hasten the demise of cash?Will the coronavirus pandemic hasten the demise of cash?

Concerns about virus transmission via notes, coins and credit cards might push consumers to opt for noncash payments

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Consumer Trends Brick-and-mortar grocers get a wake-up call with Covid-19 Brick-and-mortar grocers get a wake-up call with Covid-19

China’s online grocery sales are expected to grow at a 31% CAGR to reach close to $200 billion. This is likely to accelerate in the wake of the COVID-19 outbreak.

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Consumer Trends 10 things you may not know about your toilet paper 10 things you may not know about your toilet paper

Fun facts about your humble roll!

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Consumer Trends House hunting in China goes hi-tech with virtual tours House hunting in China goes hi-tech with virtual tours

VR apartment tours saw a sevenfold increase in viewership during the Lunar New Year holiday period, while sales resulting from these tours rose 43%

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Consumer Trends The rising power of women shoppers in China The rising power of women shoppers in China

There are around 400 million female consumers in China, and together they spend more than RMB 10 trillion ($1.44 trillion) annually.

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Merchant Stories Meet Huang Honglin: This passion fruit farmer sold 25 tons of fruit on her livestreaming debut Meet Huang Honglin: This passion fruit farmer sold 25 tons of fruit on her livestreaming debut

Young passionfruit farmer sells out 25 tons of fruit on her livestreaming debut.

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Merchant Stories Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business

It was love – for food and for the man she eventually married – that lured Zhang into the traditionally male-dominated seafood business, where she has since carved out sales of 200 million yuan on PDD

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Merchant Stories Meet Zhang Caihong: How she left school at 15 and built a business selling plus-sized clothes Meet Zhang Caihong: How she left school at 15 and built a business selling plus-sized clothes

How a school dropout turned entrepreneur and built her plus-sized apparel business on PDD to reach 2 million yuan in annual sales.

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Consumer Trends China e-commerce: Top trends in 2020 China e-commerce: Top trends in 2020

Top trends in China e-commerce in 2020 include livestreaming and C2M

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Consumer Trends Retro craze: Pinduoduo launches digital campaign to promote heritage Shanghai brands Retro craze: Pinduoduo launches digital campaign to promote heritage Shanghai brands

Pinduoduo partners with 100 heritage brands to re-position them for the digital age

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PDD in Agri Accountant makes mid-career switch to chestnut farming Accountant makes mid-career switch to chestnut farming

A new generation of farmers armed with digital skills is transforming agriculture

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PDD in Agri Pinduoduo supports campaign to promote agricultural GI Pinduoduo supports campaign to promote agricultural GI

Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

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PDD in Agri A behind-the-scenes look at the Yangtze River Delta hairy crab industry A behind-the-scenes look at the Yangtze River Delta hairy crab industry

The Chinese mitten crab is a culinary delicacy in many parts of Asia. Supplying this prized crab is a multibillion dollar industry centered around the Yangtze River Delta.

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PDD in Agri They made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition

Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

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PDD in Agri Pinduoduo jointly launches quality standards for hairy crabs to boost industry Pinduoduo jointly launches quality standards for hairy crabs to boost industry

Pinduoduo worked with Jiangsu Freshwater Fisheries Research Institute to issue industry standards to grade Chinese mitten crabs.

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Pinduoduo's "10 Billion Agriculture Initiative" will address critical needs in the agricultural sector and rural areas

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PDD in Agri Pinduoduo posts 2Q results, unveils "10 Billion Agriculture Initiative" Pinduoduo posts 2Q results, unveils "10 Billion Agriculture Initiative"

Pinduoduo's "10 Billion Agriculture Initiative" aims to facilitate advancement of agritech, promote digital inclusion, and motivate agritech talents and workers

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Policy & Trends Xixia mushrooms are renowned as China's best Xixia mushrooms are renowned as China's best

Xixia mushrooms are marked by their natural cracked pattern, rounded cap, thick flesh, and tender and smooth texture.

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PDD in Agri A remote mountaintop village joins the digital economy A remote mountaintop village joins the digital economy

For residents of Gu Lu Village in Sichuan province, life has changed dramatically since they took part in the digital economy

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PDD in Agri Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition

The Smart Agriculture Competition serves as a platform for innovation to grow food with high yield and nutritional quality at a low cost, using an environmentally sustainable approach.

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PDD in Agri Pinduoduo launches 2021 Smart Agriculture Competition Pinduoduo launches 2021 Smart Agriculture Competition

The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

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PDD in Agri Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition

Leading scientists and industry experts from the disciplines of nutrition, agronomy and computer science are lending their support to the Smart Agriculture Competition organized by Pinduoduo.

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PDD in Agri Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology

Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

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Nanfeng oranges are one of 200 geographical indications protected under a China-EU deal. They were exported to the EU for the first time in 2005.

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Innovations Going to Mars helps agriculture on Earth Going to Mars helps agriculture on Earth

Agricultural breakthroughs by space researchers have transformed the way we grow food here on Earth

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Policy & Trends Anqiu ginger is (probably) on a supermarket shelf near you Anqiu ginger is (probably) on a supermarket shelf near you

Anqiu in China's Shandong province exported the spicy rhizome to more than 50 overseas destinations, including New Zealand for the first time.

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Policy & Trends Panjin rice, China’s finest, owes its taste to climate, soil and river crabs Panjin rice, China’s finest, owes its taste to climate, soil and river crabs

Because of its high quality and superior taste, Panjin rice was designated as the official rice of the 2008 Beijing Olympics. It is also one of China's protected geographical indications.

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PDD in Agri Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo

E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

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PDD in Agri A new era of meat is upon us A new era of meat is upon us

Ready or not, consumers will have an ever expanding choice of alternatives to conventional meat as we know it.

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Innovations Five alternative protein startups driving the future of food Five alternative protein startups driving the future of food

From air protein to cell-based shrimp: Scientists try their hand at commercializing science

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Innovations Can this 10,000-year-old technology save the planet?Can this 10,000-year-old technology save the planet?

To create a global food system that is inclusive, efficient, and sustainable, we must transform protein production methods. Fermentation may hold the answer.

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Policy & Trends Once thought extinct, this is the remarkable comeback story of the ancient Anji White Tea Once thought extinct, this is the remarkable comeback story of the ancient Anji White Tea

White tea was first mentioned in an eighth century monograph. It was feared lost and was rediscovered in 1982. Today, it is a $400 million industry.

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Policy & Trends Inside China's push to promote its agricultural and food brands Inside China's push to promote its agricultural and food brands

Geographical indication branding has helped boost demand and lift producer incomes

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Policy & Trends Can the zero-waste grocery store ever become mainstream?Can the zero-waste grocery store ever become mainstream?

Might online grocers have a better shot at reducing the amount of throwaway plastics?

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Innovations From picking tomatoes to vaccinating fish, agricultural robots show future of farming From picking tomatoes to vaccinating fish, agricultural robots show future of farming

Agricultural robots could be a $74 billion global market by 2024 as more countries adopt technology to boost productivity

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Innovations Pinduoduo backs study on health impact of plant-based meats Pinduoduo backs study on health impact of plant-based meats

Pinduoduo has teamed up with the Singapore Institute of Food and Biotechnology Innovation (SIFBI) to conduct a study that aims to determine the nutritional impact of plant-based meats

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Innovations Yuan Longping, a giant of rice research who saved millions from hunger, passes on Yuan Longping, a giant of rice research who saved millions from hunger, passes on

Yuan won the World Food Prize in 2004 for his work on hybrid rice, which raised the yield and helped feed millions more people around the world

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Innovations Meal kits are convenient. Now they are becoming more eco-friendly too. Meal kits are convenient. Now they are becoming more eco-friendly too.

Meal kit companies are investing in new packaging to reduce waste and environmental impact.

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Policy & Trends Researchers urge Chinese to eat less meat to stay healthy and cut greenhouse gas emissions Researchers urge Chinese to eat less meat to stay healthy and cut greenhouse gas emissions

The Chinese diet is both unhealthy and unsustainable by the standards of the EAT-Lancet recommendations, due mainly to excessive meat consumption and insufficient intake of whole grains, fruits, nuts

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Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

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PDD in Agri E-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers

Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

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Innovations This Finnish startup is literally producing food out of thin air This Finnish startup is literally producing food out of thin air

Solar Foods has developed a tasteless, yellowish protein powder using microbes, liquid growth medium and air.

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Policy & Trends China issues guideline to encourage investment in agriculture sector China issues guideline to encourage investment in agriculture sector

China's priority in rural work has shifted to modernizing its rural economy, with tasks such as building IT infrastructure and modern breeding systems and promoting agricultural technologies.

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Policy & Trends Retailers take steps to reduce environmental impact from returned goods Retailers take steps to reduce environmental impact from returned goods

Retailers are employing technology to mitigate the impact of excessive returns on the environment.

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Innovations Can a Michelin-starred chef elevate cultured meat to haute cuisine? Can a Michelin-starred chef elevate cultured meat to haute cuisine?

Masaharu Shimamura is owner-chef of Michelin-starred Unkaku and co-founder of cellular agriculture firm DiverseFarm

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Policy & Trends How e-commerce can be more green How e-commerce can be more green

The growing awareness around sustainability is pushing leading major e-commerce operators to step up their efforts on the environment.

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In 2020, Pinduoduo added more than 200 million active buyers, the most of any marketplace, while the number of active merchants surged to a new high of 8.6 million.

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Scientists warn that resistance to gene editing remains a big barrier to adoption of technology that could improve nutritional value, improve agricultural sustainability.

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Innovations Agriculture meets its climate change problem head-on with technology Agriculture meets its climate change problem head-on with technology

Agriculture requires technological innovation to reduce its impact on the environment and raise productivity to feed billions.

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Policy & Trends Investors poured a record $6 billion into China's agri-food tech industry in 2020 Investors poured a record $6 billion into China's agri-food tech industry in 2020

The rapid rise in upstream funding indicates a clear shift in investor interest toward technologies that boost agricultural efficiency and food self-sufficiency.

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Innovations Can this centuries-old agriculture technique in Asia help farms affected by climate change?Can this centuries-old agriculture technique in Asia help farms affected by climate change?

Bangladesh’s floating gardens not only reduce food insecurity but provide income for rural households in flood-prone parts of the country.

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Innovations Agricultural drone sales surge in China as farmers embrace technology to raise productivity Agricultural drone sales surge in China as farmers embrace technology to raise productivity

Annual sales of agricultural drones have seen an increase of 17 times in four years due to favorable policies.

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Innovations Spinach leaves used as scaffold for growing lab-grown beef Spinach leaves used as scaffold for growing lab-grown beef

The groundbreaking research builds on earlier research in which human heart tissue was cultivated using the veiny skeleton of a spinach leaf.

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Innovations Mutant space rice is coming to a plate near you Mutant space rice is coming to a plate near you

China has planted around 1,500 rice seeds that went to space to study their genetic mutations in hopes they would yield better varieties of the grain

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Innovations How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat How manga inspired IntegriCulture founder Yuki Hanyu to dive into cultured meat

The Oxford-trained scientist is a science fiction and anime fan who is exploring cell-based hamburgers for consumption on Mars

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Innovations Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs Avant Meats ties up with biopharmaceutical company to drive down cultivated seafood costs

Clean-meat companies are racing to drive down costs and accelerate commercialization of cultivated meat

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PDD in Agri Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying

The fast-growing next-day grocery pickup service does not depend on "community group leaders" to enlist new customers.

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PDD in Agri Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer

Pinduoduo is topping up its cart to become the world's top grocer

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Policy & Trends Japan to introduce certification system for plant-based meat Japan to introduce certification system for plant-based meat

Only 2% of Japan's population are vegan, but the popularity of plant-based food is rising as consumers become more environmentally and health conscious.

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Investments in innovative food startups doubled to $2.3 billion last year

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Policy & Trends How Israel emerged as a global innovation hub for food and agriculture technology How Israel emerged as a global innovation hub for food and agriculture technology

A "whole of nation" approach to innovation has helped Israel nurture a growing crop of novel food and agtech startups

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Widening market access for agricultural produce is an important step to increasing farmer incomes

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PDD in Agri Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020 Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020

Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

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PDD in Agri Duo Duo Grocery brings farm-to-table benefits to Chinese consumers Duo Duo Grocery brings farm-to-table benefits to Chinese consumers

Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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Redefine Meat, Next Gen Foods are among wave of companies racing to market with plant-based substitutes for animal meat.

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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Innovations This art installation helps leeks to grow faster This art installation helps leeks to grow faster

A 20,000-square-metre light installation in the Netherlands is contributing to sustainable agriculture.

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Policy & Trends Plant-based protein challengers in China need to invest in technology to stand out Plant-based protein challengers in China need to invest in technology to stand out

The plant-based meat industry will hit a wall with consumers unless it can offer substitutes that hit all the marks including flavor, aroma, texture and aesthetics, says Matilda Ho of Bits x Bites.

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Innovations Cultured meat may land on your plate sooner than you think, says CellX CEO Cultured meat may land on your plate sooner than you think, says CellX CEO

The race is on to lower the cost of producing cell-based meat, seen as a major hurdle to mass commercialization

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Innovations Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting Aleph Farms debuts world's first cultivated rib-eye steak using 3D bioprinting

Aleph Farms is part of burgeoning slaughter-free and plant-based meat movement aimed at providing alternatives to conventional livestock agriculture.

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Innovations Why small farms are key to the future of food Why small farms are key to the future of food

Small-scale farmers and rural populations are the best hope for increasing land productivity and crop diversity to feed a growing world.

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Innovations Mushroom waste is being turned into burgers and fertiliser Mushroom waste is being turned into burgers and fertiliser

More mushroom waste could soon be given a second life thanks to new innovations.

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Innovations TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people TurtleTree Labs sees cell-based milk as part of solution to feed the next billion people

On Pinduoduo's latest Agri Matters podcast, TurtleTree Labs CEO Fengru Lin talks about the food-tech start-up's plans and prospects for the alternative protein sector.

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Innovations Is that beef really horsemeat? A look at the high-tech tools fighting food fraud Is that beef really horsemeat? A look at the high-tech tools fighting food fraud

Food fraudsters have found myriad ways to trick shoppers, but new rapid testing and tracing technologies may help turn the tables on food crime.

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Policy & Trends Singapore set to announce sustainability targets with "whole-of-nation" movement to combat climate change Singapore set to announce sustainability targets with "whole-of-nation" movement to combat climate change

Singapore is a low-lying city-state and vulnerable to rising sea levels and extreme weather events as a result of global warming.

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Policy & Trends 5 reasons we need to start nurturing – and eating – weeds 5 reasons we need to start nurturing – and eating – weeds

Weeds can be nutritious, tasty and a reliable food source for a growing global population.

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Innovations This is why food security matters now more than ever This is why food security matters now more than ever

Agriculture will need to become more productive and greener to meet the global food challenge.

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Policy & Trends Venture capital is pouring into plant-based food startups in China Venture capital is pouring into plant-based food startups in China

Total investment into plant-based food sector in China rose fivefold in 2020 from the year earlier.

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Innovations This startup is growing sushi-grade salmon from cells in a lab This startup is growing sushi-grade salmon from cells in a lab

San Francisco-based startup Wildtype will have to bring down the costs of lab-grown fish to make commercial production viable.

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Innovations China moves to set standards for plant-based meat industry China moves to set standards for plant-based meat industry

Food companies have stepped up investments in recent years to cater to growing demand for meat alternatives in China

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Innovations Gene-edited crops are now a reality – but will the public be on board?Gene-edited crops are now a reality – but will the public be on board?

It takes trust to get the public on board for gene-edited crops

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Innovations Climate change seen as wrecking more havoc on food insecurity than Covid-19 pandemic Climate change seen as wrecking more havoc on food insecurity than Covid-19 pandemic

2020 was one of the hottest years on record, which saw African farmers face a surge in tough climate conditions as well as crop-destroying pests.

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Policy & Trends The number of people on the brink of starvation has doubled to 270 million due to Covid-19 The number of people on the brink of starvation has doubled to 270 million due to Covid-19

Urgent action required to stave off potential for mass famine that can lead to destabilization of nations, panelists say at Davos Agenda conference

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Policy & Trends U.K. farmers may look beyond EU to other markets to soothe Brexit pain U.K. farmers may look beyond EU to other markets to soothe Brexit pain

U.K. farmers may look to other markets to soothe Brexit pain

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Innovations AI strawberries and blockchain chicken: how digital agriculture could rescue global food security AI strawberries and blockchain chicken: how digital agriculture could rescue global food security

China plans to overhaul its smallholder farming culture with extensive digitalization in many areas.

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Innovations Beyond Meat, PepsiCo form joint venture to develop plant-based food and beverages Beyond Meat, PepsiCo form joint venture to develop plant-based food and beverages

PepsiCo is the latest high-profile F&B brand to tie up with Beyond Meat

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Innovations Naspers CEO says he's "really excited" about opportunities in agriculture technology Naspers CEO says he's "really excited" about opportunities in agriculture technology

Naspers has backed internet winners including China's Tencent and is investing in agritech startups like India's DeHaat

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Innovations This agricultural R&D base in China is three times the size of Manhattan This agricultural R&D base in China is three times the size of Manhattan

Envisioned as the "Silicon Valley" of agricultural R&D, the Chengdu National Agricultural Science and Technology Center is the fourth such national-level research base in China

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Innovations Post-coronavirus, how can we achieve food justice?Post-coronavirus, how can we achieve food justice?

The coronavirus pandemic disrupted the global food system and emphasized its structural inequity. Experts are calling for a reimagining of the way we produce and distribute food.

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Innovations Global agriculture technology leaders share their insights at Pinduoduo's first agritech summit meeting Global agriculture technology leaders share their insights at Pinduoduo's first agritech summit meeting

The gathering of industry experts shared some of the best practices in applying technology to agriculture to raise productivity and improve livelihoods

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Innovations France says gene-edited crops should not be classed as GMOs France says gene-edited crops should not be classed as GMOs

Genetically modified organisms are subject to strict regulations in the EU

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Innovations U.K. considers rule changes to allow gene editing of crops and livestock following Brexit U.K. considers rule changes to allow gene editing of crops and livestock following Brexit

Britain is reviewing its farm policy after leaving the European Union on Dec. 31

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Innovations Vegan-focused venture capital firm Blue Horizon raises $200 million fund to invest in sustainable food Vegan-focused venture capital firm Blue Horizon raises $200 million fund to invest in sustainable food

Its portfolio companies includes plant-based meat producer The Livekindly Co., lab-cultivated meat maker Mosa Meat BV, and cultured breastmilk producer Biomilq.

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Innovations A Norwegian startup is turning dry deserts into fertile cropland A Norwegian startup is turning dry deserts into fertile cropland

A Norwegian startup is turning dry deserts into fertile cropland.

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Innovations Almost 90% of the world's animal species will lose some habitat to agriculture by 2050 Almost 90% of the world's animal species will lose some habitat to agriculture by 2050

Almost 90% of the world's animal species will lose some habitat to agriculture by 2050.

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Innovations U.S. start-up Agrify eyes Nasdaq IPO amid indoor farming boom U.S. start-up Agrify eyes Nasdaq IPO amid indoor farming boom

Indoor farming is attracting a lot of investment as it does not require pesticides and consumers less water.

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Innovations Israeli AI imaging start-up Taranis takes to the skies to detect threats to agricultural fields Israeli AI imaging start-up Taranis takes to the skies to detect threats to agricultural fields

Taranis oversees millions of acres of farmland in the U.S., Australia, Argentina, Brazil and Russia.

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Innovations Japan bets on robots to ease labor crunch in vineyards Japan bets on robots to ease labor crunch in vineyards

Japan depends on overseas workers to supplement its aging and dwindling agricultural labor force

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Innovations Dairy waste is being turned into bioplastics and plant food Dairy waste is being turned into bioplastics and plant food

Dairy waste is being turned into bioplastics and plant food

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Innovations Insect smoothie, anyone? Europe rules bugs can be grub Insect smoothie, anyone? Europe rules bugs can be grub

Investments have poured into insect farming in recent years, driven by rising concerns over environmental and social costs of producing cattle, pigs and poultry.

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Innovations A new factory in France will mass-produce bugs as food A new factory in France will mass-produce bugs as food

A new factory in France will mass-produce bugs as food

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Innovations African agritech startup AquaFarms bets on aquaponics to replace imported greens, create jobs African agritech startup AquaFarms bets on aquaponics to replace imported greens, create jobs

An African startup is betting sustainable farming techniques that produce fish together with exotic vegetables will help improve the lives of local youth.

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Innovations Doggy treats made from insect protein may become the next big thing Doggy treats made from insect protein may become the next big thing

Singapore firm Lam Tak gathers food waste from factories and feeds them to black solider flies to convert into raw feed.

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Innovations Japanese researchers use genome-editing to make tuna swim slower and reduce collision deaths Japanese researchers use genome-editing to make tuna swim slower and reduce collision deaths

Genome-editing may successfully produce “docile” tuna to reduce collision fatalities.

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Innovations Can feeding seaweed to this methane-belching cow make it carbon neutral? Can feeding seaweed to this methane-belching cow make it carbon neutral?

Livestock is estimated to be responsible for up to 14% of all greenhouse emissions from human activities.

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Innovations The papaya used to be a tropical fruit - but not anymore thanks to greenhouse horticulture The papaya used to be a tropical fruit - but not anymore thanks to greenhouse horticulture

Dutch farmers are growing papayas in greenhouses after Wageningen University research found their commercial cultivation to be more promising.

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Innovations The daily grind: how to cut carbon emissions from coffee by 77%The daily grind: how to cut carbon emissions from coffee by 77%

Weight for weight, coffee produced by the least sustainable means generates as much carbon dioxide as cheese and has a carbon footprint only half that of one of the worst offenders – beef.

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Innovations Scientists turn pineapple waste into high-value aerogels Scientists turn pineapple waste into high-value aerogels

A new process promises to convert pineapple waste into high value aerogels, cheaply and cleanly.

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Innovations Agritech start-up Farmisphere tackles malnutrition and high middlemen costs in Nigeria Agritech start-up Farmisphere tackles malnutrition and high middlemen costs in Nigeria

Farmisphere is an agritech company focused on improving food security and distibution via smart farming.

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Intellectual Property Fighting piracy is a cat-and-mouse game as technology evolves Fighting piracy is a cat-and-mouse game as technology evolves

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Intellectual Property The rise of third-party authentication services in e-commerce The rise of third-party authentication services in e-commerce

China has seen many third-party luxury authentication services emerge in recent years, as brand owners typically do not offer authentication services.

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Logistics Pinduoduo says conditions are ripe to reimagine logistics Pinduoduo says conditions are ripe to reimagine logistics

Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

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Logistics From underground pipes to last-mile robots, five green delivery solutions to watch out for From underground pipes to last-mile robots, five green delivery solutions to watch out for

The e-commerce and logistics industries are working on greener forms of delivering packages to reduce the environmental impact.

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Monthly update of developments in intellectual property protection

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Logistics Pinduoduo files patent for cold-chain logistics system Pinduoduo files patent for cold-chain logistics system

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Consumer-to-Manufacturer (C2M)Fertilizer giant Stanley Agriculture targets home gardeners Fertilizer giant Stanley Agriculture targets home gardeners

Demand for gardening equipment from planting boxes to irrigation systems more than tripled on Pinduoduo last year.

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Consumer-to-Manufacturer (C2M)How century-old Shanghai Soap became a Gen Z favorite How century-old Shanghai Soap became a Gen Z favorite

Founded in 1923, Shanghai Soap is wooing Gen Z consumers with the help of data analytics from Pinduoduo

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Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce

Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

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Consumer-to-Manufacturer (C2M)How 369-year-old knife maker Wang Mazi found its edge again How 369-year-old knife maker Wang Mazi found its edge again

Founded in 1651, the heritage brand faded into oblivion before making a comeback with Pinduoduo

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Logistics Pinduoduo set to raise US$6.1 billion to power next stage of growth as Covid-19 accelerates large-scale changes in consumer behavior Pinduoduo set to raise US$6.1 billion to power next stage of growth as Covid-19 accelerates large-scale changes in consumer behavior

Pinduoduo expects to use the proceeds to strengthen its balance sheet and make strategic investments.

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Consumer-to-Manufacturer (C2M)Pinduoduo accelerates factory plan with 1 trillion yuan sales target Pinduoduo accelerates factory plan with 1 trillion yuan sales target

Pinduoduo launched the New Brand initiative at the end of 2018 to help the growth of China’s contract manufacturers to build their own brands utilizing the e-commerce company’s market insights.

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Intellectual Property Pinduoduo works with British brands to strengthen IP protection Pinduoduo works with British brands to strengthen IP protection

Pinduoduo engages with industry to work on best practices in IP protection

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Intellectual Property How Pinduoduo keeps counterfeits off its platform How Pinduoduo keeps counterfeits off its platform

Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

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Intellectual Property IP Matters Podcast: Mark Cohen on what the US-China trade deal means for IP protection in e-commerce IP Matters Podcast: Mark Cohen on what the US-China trade deal means for IP protection in e-commerce

E-commerce companies have a significant role in combating counterfeiters, Cohen says

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Intellectual Property Pinduoduo works with Johnson & Johnson and Shanghai police to bust counterfeit operation across different e-commerce platforms Pinduoduo works with Johnson & Johnson and Shanghai police to bust counterfeit operation across different e-commerce platforms

Offline enforcement is an essential piece of its multi-layered IP protection system as it poses a powerful deterrent effect

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Logistics Pinduoduo reaches out to remotest areas with China Post partnership Pinduoduo reaches out to remotest areas with China Post partnership

China Post will set up 150 bases within three years to help Pinduoduo improve sourcing of quality agricultural products

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Logistics The humble cardboard box gets its e-commerce moment The humble cardboard box gets its e-commerce moment

The global paper packaging market is expected to reach US$88.7 billion by 2025, driven by e-commerce.

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Interactive Features Duo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game

The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

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Intellectual Property China's e-commerce giants step up IP rights protection China's e-commerce giants step up IP rights protection

Competition is driving innovation in best practices for IP rights protection.

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Consumer-to-Manufacturer (C2M)How Pinduoduo’s consumer-to-manufacturer (C2M) model helped pot maker for Le Creuset crack China How Pinduoduo’s consumer-to-manufacturer (C2M) model helped pot maker for Le Creuset crack China

Sanhe Kitchenware worked with Pinduoduo to create multipurpose pans for Chinese consumers.

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Intellectual Property Pinduoduo teams up with brands to screen counterfeit products Pinduoduo teams up with brands to screen counterfeit products

Consumers can verify the authenticity of products sold on PDD through mini programs.

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Consumer-to-Manufacturer (C2M)Chinese robot vacuum maker benefits from early pivot to domestic market as COVID-19 hits overseas orders Chinese robot vacuum maker benefits from early pivot to domestic market as COVID-19 hits overseas orders

PDD helps export-hit factories sell to consumers in China.

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Consumer-to-Manufacturer (C2M)Badminton champion tries his hand at building C2M brand with Pinduoduo Badminton champion tries his hand at building C2M brand with Pinduoduo

Four-time Thomas Cup winner Bao Chunlai to create new sporting brand with Pinduoduo.

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Consumer-to-Manufacturer (C2M)Why China's export manufacturers are turning to consumers at home Why China's export manufacturers are turning to consumers at home

Pinduoduo helps promote “Made in China” to its more than 800 million consumers.

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Intellectual Property How Pinduoduo is cracking down on online counterfeiting in China How Pinduoduo is cracking down on online counterfeiting in China

China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

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