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Consumer TrendsThe past, present and future of video commerceThe past, present and future of video commerce
The most innovative platforms in the past decade have replaced static video with livestreaming

Find out more

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Consumer TrendsWhat the US can learn from China on social commerceWhat the US can learn from China on social commerce
China has a far more advanced influencer economy than the US that serves as a foundation for successful social commerce

Find out more

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Agri TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

Find out more

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Agri TrendsWorld Food Day: 8 facts about global food World Food Day: 8 facts about global food
World Food Day is calling for global solidarity to help all populations to recover from the Covid-19 crisis

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Consumer TrendsThe real reason why many people bought gaming PCs during lockdownThe real reason why many people bought gaming PCs during lockdown
Lenovo Asia Pacific gaming lead Ian Tan on how the pandemic has forced businesses to retool their customer shopping experience

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LogisticsThe cardboard box gets its e-commerce momentThe cardboard box gets its e-commerce moment
The global paper packaging market is expected to reach US$88.7 billion by 2025, driven by e-commerce.

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PerspectivesDigitization will unlock economic potential of China's vast agricultural resourcesDigitization will unlock economic potential of China's vast agricultural resources
A concerted effort is required to improve overall quality and differentiation, and to grow consumer awareness of China’s geographical indications for agriculture produce.

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Consumer TrendsHow China's carpet manufacturers are winning new customersHow China's carpet manufacturers are winning new customers
Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

Find out more

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Agri TrendsHow China's labor force has changed in the past decadeHow China's labor force has changed in the past decade
There are now more white-collar professionals, but farmers and blue-collar workers have decreased as a proportion of the workforce

Find out more

Find out more

Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

Find out more

Find out more

Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

Find out more

Find out more

Agri TechPinduoduo ties up with Singapore technology agency to develop low-cost pesticide testsPinduoduo ties up with Singapore technology agency to develop low-cost pesticide tests
Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

Find out more

Find out more

Corporate ResponsibilityFighting intellectual property violations Fighting intellectual property violations
Intellectual property rights protection requires a comprehensive carrot-and-stick approach.

Find out more

Find out more

Agri TechCan artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?
Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

Find out more

Find out more

Duo Duo FarmHelping China’s poorest farmers get more for their toil through e-commerceHelping China’s poorest farmers get more for their toil through e-commerce
Duo Duo Farm is a poverty alleviation project by PDD that raises farmer incomes by improving productivity and market access through e-commerce.

Find out more

Find out more

PerspectivesPinduoduo CEO on the road ahead for China e-commerce after coronavirus pandemicPinduoduo CEO on the road ahead for China e-commerce after coronavirus pandemic
PDD will strive to bring the benefits of the digital economy to more people while staying relevant to changes brought about by the coronavirus pandemic.

Find out more

Find out more

Social CommerceExplainer: How Pinduoduo’s team purchase model differs from group-buying sitesExplainer: How Pinduoduo’s team purchase model differs from group-buying sites
PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

Find out more

Find out more

Social CommerceThe rise of social commerce in ChinaThe rise of social commerce in China
China’s social commerce market is expected to reach 2,419.4 billion yuan ($306 billion) in 2022.

Find out more

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Consumer TrendsChina’s largest cosmetics producing region is now selling on PinduoduoChina’s largest cosmetics producing region is now selling on Pinduoduo
Baiyun district in Guangzhou, with largest number of cosmetic manufacturers, agrees to sell a variety of beauty products on PDD.

Find out more

Find out more

Consumer TrendsMeet Michael Zakkour: He thinks American youths just want to have fun shoppingMeet Michael Zakkour: He thinks American youths just want to have fun shopping
Consumers in China expect e-commerce platforms to be more than just places to buy things online. They want to socialize, be informed and entertained as they shop.

Find out more

Find out more

Corporate ResponsibilityRethinking the agricultural and manufacturing supply chains Rethinking the agricultural and manufacturing supply chains
Moving away from the traditional model of "how much can we produce" to "how much should we produce" by digitizating the supply chain.

Find out more

Find out more

Consumer TrendsMeet Elena Gatti: “Doing what worked at home in China doesn’t work at all” Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all”
Elena Gatti, managing director of Europe for Azoya, says challenges remain as many businesses have not done their homework well when it comes to China’s shopping culture.

Find out more

Find out more

Consumer TrendsMeet Celine Lin: See how this Shanghai executive stretches her pay check with PinduoduoMeet Celine Lin: See how this Shanghai executive stretches her pay check with Pinduoduo
an executive with a real estate company in Shanghai, receives invitations periodically from her friends on social media to join them in so-called team purchases on Pinduoduo

Find out more

Find out more

Consumer TrendsMeet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gapMeet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap
Covid 19 has put a spotlight on technological transformation in a new era of remote working and online shopping, with China leading the way in innovation and Europe adopting a more cautious stand.

Find out more

Find out more

Consumer TrendsHow e-commerce can help small businesses and farmers thrive in the post-pandemic economyHow e-commerce can help small businesses and farmers thrive in the post-pandemic economy
E-commerce is helping small businesses hit by COVID-19 understand their operations better and putting them on a surer footing for life after the pandemic.

Find out more

Find out more

Merchant StoriesHome goods exporter bets on China consumers as overseas demand plummetsHome goods exporter bets on China consumers as overseas demand plummets
After graduating from university in 2013 with a degree in international business, Ms. Xu decided to strike out on her own and made her way to Yiwu, a hub for wholesale traders in Zhejiang province.

Find out more

Find out more

Consumer TrendsMicrowave dinners and chips are making a Covid-19 comebackMicrowave dinners and chips are making a Covid-19 comeback
Oreos and Hot Pockets are having a coronavirus moment, as millions worldwide burrow at home on lockdown and reach for old standbys.

Find out more

Find out more

Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

Find out more

Find out more

Consumer TrendsIn China, youths are shunning extravagance for rational consumptionIn China, youths are shunning extravagance for rational consumption
A study by China Youth Daily and e-commerce giant Pinduoduo looked at the shopping habits of more than 57 million youth that were born after 2000.

Find out more

Find out more

Consumer TrendsPinduoduo works with physical retailers to boost spendingPinduoduo works with physical retailers to boost spending
By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

Find out more

Find out more

Agri TrendsMeet Chloe Dempsey: Research fellow at the Cellular Agriculture Society on alternative proteinMeet Chloe Dempsey: Research fellow at the Cellular Agriculture Society on alternative protein
PDD spoke to Chloe Dempsey, research fellow at the Cellular Agriculture Society and Yenching scholar at Peking University on all things alternative protein.

Find out more

Find out more

Consumer TrendsTelemedicine gets Covid-19 boost Telemedicine gets Covid-19 boost
India becomes latest country to legalize telemedicine as COVID-19 stretches hospital resources.

Find out more

Find out more

Consumer TrendsVirtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights
PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

Find out more

Find out more

Consumer TrendsRevenge spending vs frugal consumerism in post-Covid economyRevenge spending vs frugal consumerism in post-Covid economy
“Revenge spending” gained popularity on Chinese social media as cooped-up consumers dreamed of splurging.

Find out more

Find out more

Consumer TrendsPinduoduo offers $25 Covid-19 tests to support reopening of economyPinduoduo offers $25 Covid-19 tests to support reopening of economy
Pinduoduo has tied up with BGI, a leading life science company, to offer coronavirus testing to individuals and companies as China steps up efforts to reopen its economy.

Find out more

Find out more

Consumer TrendsThe past, present and future of video commerceThe past, present and future of video commerce
The most innovative platforms in the past decade have replaced static video with livestreaming

Find out more

Find out more

Consumer TrendsWhat the US can learn from China on social commerceWhat the US can learn from China on social commerce
China has a far more advanced influencer economy than the US that serves as a foundation for successful social commerce

Find out more

Find out more

Consumer TrendsThe real reason why many people bought gaming PCs during lockdownThe real reason why many people bought gaming PCs during lockdown
Lenovo Asia Pacific gaming lead Ian Tan on how the pandemic has forced businesses to retool their customer shopping experience

Find out more

Find out more

Consumer TrendsHow China's carpet manufacturers are winning new customersHow China's carpet manufacturers are winning new customers
Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

Find out more

Find out more

Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

Find out more

Find out more

Social CommerceExplainer: How Pinduoduo’s team purchase model differs from group-buying sitesExplainer: How Pinduoduo’s team purchase model differs from group-buying sites
PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

Find out more

Find out more

Social CommerceThe rise of social commerce in ChinaThe rise of social commerce in China
China’s social commerce market is expected to reach 2,419.4 billion yuan ($306 billion) in 2022.

Find out more

Find out more

Consumer TrendsChina’s largest cosmetics producing region is now selling on PinduoduoChina’s largest cosmetics producing region is now selling on Pinduoduo
Baiyun district in Guangzhou, with largest number of cosmetic manufacturers, agrees to sell a variety of beauty products on PDD.

Find out more

Find out more

Consumer TrendsMeet Michael Zakkour: He thinks American youths just want to have fun shoppingMeet Michael Zakkour: He thinks American youths just want to have fun shopping
Consumers in China expect e-commerce platforms to be more than just places to buy things online. They want to socialize, be informed and entertained as they shop.

Find out more

Find out more

Consumer TrendsMeet Elena Gatti: “Doing what worked at home in China doesn’t work at all” Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all”
Elena Gatti, managing director of Europe for Azoya, says challenges remain as many businesses have not done their homework well when it comes to China’s shopping culture.

Find out more

Find out more

Consumer TrendsMeet Celine Lin: See how this Shanghai executive stretches her pay check with PinduoduoMeet Celine Lin: See how this Shanghai executive stretches her pay check with Pinduoduo
an executive with a real estate company in Shanghai, receives invitations periodically from her friends on social media to join them in so-called team purchases on Pinduoduo

Find out more

Find out more

Consumer TrendsMeet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gapMeet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap
Covid 19 has put a spotlight on technological transformation in a new era of remote working and online shopping, with China leading the way in innovation and Europe adopting a more cautious stand.

Find out more

Find out more

Consumer TrendsHow e-commerce can help small businesses and farmers thrive in the post-pandemic economyHow e-commerce can help small businesses and farmers thrive in the post-pandemic economy
E-commerce is helping small businesses hit by COVID-19 understand their operations better and putting them on a surer footing for life after the pandemic.

Find out more

Find out more

Merchant StoriesHome goods exporter bets on China consumers as overseas demand plummetsHome goods exporter bets on China consumers as overseas demand plummets
After graduating from university in 2013 with a degree in international business, Ms. Xu decided to strike out on her own and made her way to Yiwu, a hub for wholesale traders in Zhejiang province.

Find out more

Find out more

Consumer TrendsMicrowave dinners and chips are making a Covid-19 comebackMicrowave dinners and chips are making a Covid-19 comeback
Oreos and Hot Pockets are having a coronavirus moment, as millions worldwide burrow at home on lockdown and reach for old standbys.

Find out more

Find out more

Consumer TrendsIn China, youths are shunning extravagance for rational consumptionIn China, youths are shunning extravagance for rational consumption
A study by China Youth Daily and e-commerce giant Pinduoduo looked at the shopping habits of more than 57 million youth that were born after 2000.

Find out more

Find out more

Consumer TrendsPinduoduo works with physical retailers to boost spendingPinduoduo works with physical retailers to boost spending
By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

Find out more

Find out more

Consumer TrendsTelemedicine gets Covid-19 boost Telemedicine gets Covid-19 boost
India becomes latest country to legalize telemedicine as COVID-19 stretches hospital resources.

Find out more

Find out more

Consumer TrendsVirtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights
PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

Find out more

Find out more

Consumer TrendsRevenge spending vs frugal consumerism in post-Covid economyRevenge spending vs frugal consumerism in post-Covid economy
“Revenge spending” gained popularity on Chinese social media as cooped-up consumers dreamed of splurging.

Find out more

Find out more

Consumer TrendsPinduoduo offers $25 Covid-19 tests to support reopening of economyPinduoduo offers $25 Covid-19 tests to support reopening of economy
Pinduoduo has tied up with BGI, a leading life science company, to offer coronavirus testing to individuals and companies as China steps up efforts to reopen its economy.

Find out more

Find out more

Consumer TrendsHow Covid-19 is closing the fashion runways How Covid-19 is closing the fashion runways
The fashion industry is having to contend with consumers hunkering down at home and cutting spending.

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Consumer TrendsLivestreaming hogs the limelight amid pandemic shutdownLivestreaming hogs the limelight amid pandemic shutdown
Live broadcasts over social media have become even more popular during the Covid lockdowns as more people stay at home.

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Consumer TrendsWill the coronavirus pandemic hasten the demise of cash?Will the coronavirus pandemic hasten the demise of cash?
Concerns about virus transmission via notes, coins and credit cards might push consumers to opt for noncash payments

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Consumer TrendsBrick-and-mortar grocers get a wake-up call with Covid-19Brick-and-mortar grocers get a wake-up call with Covid-19
China’s online grocery sales are expected to grow at a 31% CAGR to reach close to $200 billion. This is likely to accelerate in the wake of the COVID-19 outbreak.

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Consumer TrendsHouse hunting in China goes hi-tech with virtual toursHouse hunting in China goes hi-tech with virtual tours
VR apartment tours saw a sevenfold increase in viewership during the Lunar New Year holiday period, while sales resulting from these tours rose 43%

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Consumer TrendsThe rising power of women shoppers in ChinaThe rising power of women shoppers in China
There are around 400 million female consumers in China, and together they spend more than RMB 10 trillion ($1.44 trillion) annually.

Find out more

Find out more

Merchant StoriesMeet Zhang Song: How she found love and built a 200-million-yuan seafood import business Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business
It was love – for food and for the man she eventually married – that lured Zhang into the traditionally male-dominated seafood business, where she has since carved out sales of 200 million yuan on PDD

Find out more

Find out more

Agri TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

Find out more

Find out more

Agri TrendsWorld Food Day: 8 facts about global food World Food Day: 8 facts about global food
World Food Day is calling for global solidarity to help all populations to recover from the Covid-19 crisis

Find out more

Find out more

Agri TrendsHow China's labor force has changed in the past decadeHow China's labor force has changed in the past decade
There are now more white-collar professionals, but farmers and blue-collar workers have decreased as a proportion of the workforce

Find out more

Find out more

Agri TechPinduoduo ties up with Singapore technology agency to develop low-cost pesticide testsPinduoduo ties up with Singapore technology agency to develop low-cost pesticide tests
Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

Find out more

Find out more

Agri TechCan artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?
Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

Find out more

Find out more

Duo Duo FarmHelping China’s poorest farmers get more for their toil through e-commerceHelping China’s poorest farmers get more for their toil through e-commerce
Duo Duo Farm is a poverty alleviation project by PDD that raises farmer incomes by improving productivity and market access through e-commerce.

Find out more

Find out more

Agri TrendsMeet Chloe Dempsey: Research fellow at the Cellular Agriculture Society on alternative proteinMeet Chloe Dempsey: Research fellow at the Cellular Agriculture Society on alternative protein
PDD spoke to Chloe Dempsey, research fellow at the Cellular Agriculture Society and Yenching scholar at Peking University on all things alternative protein.

Find out more

Find out more

Agri TrendsCovid-19 hits the dining table with surging food prices Covid-19 hits the dining table with surging food prices
The coronavirus pandemic has affected the global supply chain, leading to shortages and surging prices of some foods.

Find out more

Find out more

Agri TrendsChina springs into action to kickstart food production after Covid-19China springs into action to kickstart food production after Covid-19
PDD leveraged digital technology and agricultural research networks to hold online classes for farmers as well as sell farming inputs directly to them.

Find out more

Find out more

Agri TechWill Covid-19 boost demand for meat alternatives in China?Will Covid-19 boost demand for meat alternatives in China?
The global coronavirus pandemic may boost interest in meat alternatives in China as consumers seek healthier sources of protein

Find out more

Find out more

Agri TrendsHow e-commerce helped farmers in China deal with Covid-19 How e-commerce helped farmers in China deal with Covid-19
“Help the Farmers” was launched on February 9 on Pinduoduo, giving multiple access points for consumers to buy fresh produce directly from farmers in poverty-stricken areas.

Find out more

Find out more

Duo Duo FarmHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo FarmHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo Farm
The vision of Duo Duo Farm is to better connect farmers — the first mile — directly with consumers — the last mile, in so doing helping to lift farmers out of poverty..

Find out more

Find out more

LogisticsThe cardboard box gets its e-commerce momentThe cardboard box gets its e-commerce moment
The global paper packaging market is expected to reach US$88.7 billion by 2025, driven by e-commerce.

Find out more

Find out more

Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

Find out more

Find out more

Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

Find out more

Find out more

Manufacturing (C2M)Pinduoduo invests in “China’s Best Buy” in consumer-to-manufacturer pushPinduoduo invests in “China’s Best Buy” in consumer-to-manufacturer push
Pinduoduo will bring onboard the entire product range carried by GOME, and help the retailer source for suitable merchandise using the C2M model.

Find out more

Find out more

Interactive FeaturesThe ultimate guide to livestreaming in ChinaThe ultimate guide to livestreaming in China
Livestreaming is flourishing in China as people use the medium to promote their businesses, and also connect better with friends and families.

Find out more

Find out more

Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

Find out more

Find out more

Corporate ResponsibilityFighting intellectual property violations Fighting intellectual property violations
Intellectual property rights protection requires a comprehensive carrot-and-stick approach.

Find out more

Find out more

Duo Duo FarmHelping China’s poorest farmers get more for their toil through e-commerceHelping China’s poorest farmers get more for their toil through e-commerce
Duo Duo Farm is a poverty alleviation project by PDD that raises farmer incomes by improving productivity and market access through e-commerce.

Find out more

Find out more

Corporate ResponsibilityRethinking the agricultural and manufacturing supply chains Rethinking the agricultural and manufacturing supply chains
Moving away from the traditional model of "how much can we produce" to "how much should we produce" by digitizating the supply chain.

Find out more

Find out more

Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

Find out more

Find out more

Duo Duo FarmHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo FarmHow Pinduoduo is powering rural revitalization with its tech-driven Duo Duo Farm
The vision of Duo Duo Farm is to better connect farmers — the first mile — directly with consumers — the last mile, in so doing helping to lift farmers out of poverty..

Find out more

Find out more

Consumer TrendsMeet Elena Gatti: “Doing what worked at home in China doesn’t work at all” Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all”
Elena Gatti, managing director of Europe for Azoya, says challenges remain as many businesses have not done their homework well when it comes to China’s shopping culture.

Find out more

Find out more

For BusinessHow China used technology to fight the coronavirus crisisHow China used technology to fight the coronavirus crisis
Be it drones, livestreaming or e-commerce, technology played a big role in China’s fight against the coronavirus pandemic

Find out more

Find out more

Agri TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

Find out more

Find out more

Agri TechPinduoduo ties up with Singapore technology agency to develop low-cost pesticide testsPinduoduo ties up with Singapore technology agency to develop low-cost pesticide tests
Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

Find out more

Find out more

Agri TechCan artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?
Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

Find out more

Find out more

Corporate ResponsibilityRethinking the agricultural and manufacturing supply chains Rethinking the agricultural and manufacturing supply chains
Moving away from the traditional model of "how much can we produce" to "how much should we produce" by digitizating the supply chain.

Find out more

Find out more

Agri TrendsMeet Chloe Dempsey: Research fellow at the Cellular Agriculture Society on alternative proteinMeet Chloe Dempsey: Research fellow at the Cellular Agriculture Society on alternative protein
PDD spoke to Chloe Dempsey, research fellow at the Cellular Agriculture Society and Yenching scholar at Peking University on all things alternative protein.

Find out more

Find out more

Agri TrendsChina springs into action to kickstart food production after Covid-19China springs into action to kickstart food production after Covid-19
PDD leveraged digital technology and agricultural research networks to hold online classes for farmers as well as sell farming inputs directly to them.

Find out more

Find out more

Agri TechWill Covid-19 boost demand for meat alternatives in China?Will Covid-19 boost demand for meat alternatives in China?
The global coronavirus pandemic may boost interest in meat alternatives in China as consumers seek healthier sources of protein

Find out more

Find out more

Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

Find out more

Find out more

Merchant StoriesHome goods exporter bets on China consumers as overseas demand plummetsHome goods exporter bets on China consumers as overseas demand plummets
After graduating from university in 2013 with a degree in international business, Ms. Xu decided to strike out on her own and made her way to Yiwu, a hub for wholesale traders in Zhejiang province.

Find out more

Find out more

Merchant StoriesMeet Zhang Song: How she found love and built a 200-million-yuan seafood import business Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business
It was love – for food and for the man she eventually married – that lured Zhang into the traditionally male-dominated seafood business, where she has since carved out sales of 200 million yuan on PDD

Find out more

Find out more

PerspectivesPinduoduo CEO on the road ahead for China e-commerce after coronavirus pandemicPinduoduo CEO on the road ahead for China e-commerce after coronavirus pandemic
PDD will strive to bring the benefits of the digital economy to more people while staying relevant to changes brought about by the coronavirus pandemic.

Find out more

Find out more

Social CommerceExplainer: How Pinduoduo’s team purchase model differs from group-buying sitesExplainer: How Pinduoduo’s team purchase model differs from group-buying sites
PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

Find out more

Find out more

Social CommerceThe rise of social commerce in ChinaThe rise of social commerce in China
China’s social commerce market is expected to reach 2,419.4 billion yuan ($306 billion) in 2022.

Find out more

Find out more

Consumer TrendsChina’s largest cosmetics producing region is now selling on PinduoduoChina’s largest cosmetics producing region is now selling on Pinduoduo
Baiyun district in Guangzhou, with largest number of cosmetic manufacturers, agrees to sell a variety of beauty products on PDD.

Find out more

Find out more

Consumer TrendsIn China, youths are shunning extravagance for rational consumptionIn China, youths are shunning extravagance for rational consumption
A study by China Youth Daily and e-commerce giant Pinduoduo looked at the shopping habits of more than 57 million youth that were born after 2000.

Find out more

Find out more

Consumer TrendsVirtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights
PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

Find out more

Find out more

Interactive FeaturesThe ultimate guide to livestreaming in ChinaThe ultimate guide to livestreaming in China
Livestreaming is flourishing in China as people use the medium to promote their businesses, and also connect better with friends and families.

Find out more

Find out more

Consumer TrendsThe past, present and future of video commerceThe past, present and future of video commerce
The most innovative platforms in the past decade have replaced static video with livestreaming

Find out more

Find out more

Consumer TrendsWhat the US can learn from China on social commerceWhat the US can learn from China on social commerce
China has a far more advanced influencer economy than the US that serves as a foundation for successful social commerce

Find out more

Find out more

Agri TrendsHow China's digital farmers can grow a post-COVID-19 futureHow China's digital farmers can grow a post-COVID-19 future
Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

Find out more

Find out more

Consumer TrendsThe real reason why many people bought gaming PCs during lockdownThe real reason why many people bought gaming PCs during lockdown
Lenovo Asia Pacific gaming lead Ian Tan on how the pandemic has forced businesses to retool their customer shopping experience

Find out more

Find out more

Consumer TrendsHow China's carpet manufacturers are winning new customersHow China's carpet manufacturers are winning new customers
Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

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Agri TrendsHow China's labor force has changed in the past decadeHow China's labor force has changed in the past decade
There are now more white-collar professionals, but farmers and blue-collar workers have decreased as a proportion of the workforce

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Consumer TrendsChina’s largest cosmetics producing region is now selling on PinduoduoChina’s largest cosmetics producing region is now selling on Pinduoduo
Baiyun district in Guangzhou, with largest number of cosmetic manufacturers, agrees to sell a variety of beauty products on PDD.

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Consumer TrendsMeet Michael Zakkour: He thinks American youths just want to have fun shoppingMeet Michael Zakkour: He thinks American youths just want to have fun shopping
Consumers in China expect e-commerce platforms to be more than just places to buy things online. They want to socialize, be informed and entertained as they shop.

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Consumer TrendsMeet Elena Gatti: “Doing what worked at home in China doesn’t work at all” Meet Elena Gatti: “Doing what worked at home in China doesn’t work at all”
Elena Gatti, managing director of Europe for Azoya, says challenges remain as many businesses have not done their homework well when it comes to China’s shopping culture.

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Consumer TrendsMeet Celine Lin: See how this Shanghai executive stretches her pay check with PinduoduoMeet Celine Lin: See how this Shanghai executive stretches her pay check with Pinduoduo
an executive with a real estate company in Shanghai, receives invitations periodically from her friends on social media to join them in so-called team purchases on Pinduoduo

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Consumer TrendsMeet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gapMeet Chengyi Lin: This INSEAD professor says Covid-19 may widen global e-commerce gap
Covid 19 has put a spotlight on technological transformation in a new era of remote working and online shopping, with China leading the way in innovation and Europe adopting a more cautious stand.

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Consumer TrendsHow e-commerce can help small businesses and farmers thrive in the post-pandemic economyHow e-commerce can help small businesses and farmers thrive in the post-pandemic economy
E-commerce is helping small businesses hit by COVID-19 understand their operations better and putting them on a surer footing for life after the pandemic.

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Merchant StoriesHome goods exporter bets on China consumers as overseas demand plummetsHome goods exporter bets on China consumers as overseas demand plummets
After graduating from university in 2013 with a degree in international business, Ms. Xu decided to strike out on her own and made her way to Yiwu, a hub for wholesale traders in Zhejiang province.

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Consumer TrendsMicrowave dinners and chips are making a Covid-19 comebackMicrowave dinners and chips are making a Covid-19 comeback
Oreos and Hot Pockets are having a coronavirus moment, as millions worldwide burrow at home on lockdown and reach for old standbys.

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Consumer TrendsIn China, youths are shunning extravagance for rational consumptionIn China, youths are shunning extravagance for rational consumption
A study by China Youth Daily and e-commerce giant Pinduoduo looked at the shopping habits of more than 57 million youth that were born after 2000.

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Consumer TrendsPinduoduo works with physical retailers to boost spendingPinduoduo works with physical retailers to boost spending
By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

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Consumer TrendsTelemedicine gets Covid-19 boost Telemedicine gets Covid-19 boost
India becomes latest country to legalize telemedicine as COVID-19 stretches hospital resources.

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Consumer TrendsVirtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights
PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

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Consumer TrendsRevenge spending vs frugal consumerism in post-Covid economyRevenge spending vs frugal consumerism in post-Covid economy
“Revenge spending” gained popularity on Chinese social media as cooped-up consumers dreamed of splurging.

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Consumer TrendsPinduoduo offers $25 Covid-19 tests to support reopening of economyPinduoduo offers $25 Covid-19 tests to support reopening of economy
Pinduoduo has tied up with BGI, a leading life science company, to offer coronavirus testing to individuals and companies as China steps up efforts to reopen its economy.

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Consumer TrendsHow Covid-19 is closing the fashion runways How Covid-19 is closing the fashion runways
The fashion industry is having to contend with consumers hunkering down at home and cutting spending.

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Consumer TrendsLivestreaming hogs the limelight amid pandemic shutdownLivestreaming hogs the limelight amid pandemic shutdown
Live broadcasts over social media have become even more popular during the Covid lockdowns as more people stay at home.

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Consumer TrendsWill the coronavirus pandemic hasten the demise of cash?Will the coronavirus pandemic hasten the demise of cash?
Concerns about virus transmission via notes, coins and credit cards might push consumers to opt for noncash payments

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Consumer TrendsBrick-and-mortar grocers get a wake-up call with Covid-19Brick-and-mortar grocers get a wake-up call with Covid-19
China’s online grocery sales are expected to grow at a 31% CAGR to reach close to $200 billion. This is likely to accelerate in the wake of the COVID-19 outbreak.

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Consumer TrendsHouse hunting in China goes hi-tech with virtual toursHouse hunting in China goes hi-tech with virtual tours
VR apartment tours saw a sevenfold increase in viewership during the Lunar New Year holiday period, while sales resulting from these tours rose 43%

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Consumer TrendsThe rising power of women shoppers in ChinaThe rising power of women shoppers in China
There are around 400 million female consumers in China, and together they spend more than RMB 10 trillion ($1.44 trillion) annually.

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Consumer TrendsThe past, present and future of video commerceThe past, present and future of video commerce
The most innovative platforms in the past decade have replaced static video with livestreaming

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Consumer TrendsWhat the US can learn from China on social commerceWhat the US can learn from China on social commerce
China has a far more advanced influencer economy than the US that serves as a foundation for successful social commerce

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Merchant StoriesMeet He Shuang: She gave up flying to become a fruit sellerMeet He Shuang: She gave up flying to become a fruit seller
From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

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Interactive FeaturesDuo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game
The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

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Consumer TrendsPinduoduo works with physical retailers to boost spendingPinduoduo works with physical retailers to boost spending
By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

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Consumer TrendsVirtual tours gain popularity as tourism destinations showcase their sights Virtual tours gain popularity as tourism destinations showcase their sights
PDD plans to launch a series of livestreaming travel programs to promote travel destinations in China, marrying the interactivity of the medium with e-commerce to stimulate local demand.

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Interactive FeaturesThe ultimate guide to livestreaming in ChinaThe ultimate guide to livestreaming in China
Livestreaming is flourishing in China as people use the medium to promote their businesses, and also connect better with friends and families.

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Consumer TrendsLivestreaming hogs the limelight amid pandemic shutdownLivestreaming hogs the limelight amid pandemic shutdown
Live broadcasts over social media have become even more popular during the Covid lockdowns as more people stay at home.

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Corporate ResponsibilityFighting intellectual property violations Fighting intellectual property violations
Intellectual property rights protection requires a comprehensive carrot-and-stick approach.

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Intellectual PropertyHow Pinduoduo is cracking down on online counterfeiting in ChinaHow Pinduoduo is cracking down on online counterfeiting in China
China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

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