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PDD in Agri Pinduoduo trains more than 126,000 young "New Farmers" in boost for agriculture Pinduoduo trains more than 126,000 young "New Farmers" in boost for agriculture

More tertiary-educated youths are entering agricultural e-commerce and helping local farming communities to sell their products

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PDD in Agri Pinduoduo partners with FAO, Zhejiang University to facilitate youth-led innovations in agriculture Pinduoduo partners with FAO, Zhejiang University to facilitate youth-led innovations in agriculture

Nearly 160 teams from over 40 countries took part in the second Global Agrilnno Challenge aimed at accelerating rural digital transofrmation.

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PDD in Agri How Pinduoduo’s Smart Agriculture Competition is helping young agricultural talent to shine How Pinduoduo’s Smart Agriculture Competition is helping young agricultural talent to shine

The Smart Agriculture Competition has become a practical proving ground for agriculture technology born in the laboratory.

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PDD in Agri Pinduoduo posts 3Q results, pledges to deepen R&D and focus on talent development Pinduoduo posts 3Q results, pledges to deepen R&D and focus on talent development

Pinduoduo to leverage strength in technology to deepen digital inclusion efforts in agriculture, CEO says

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PDD in Agri Pinduoduo helps improve livelihoods of coffee farmers in Yunnan Pinduoduo helps improve livelihoods of coffee farmers in Yunnan

Pinduoduo has established rural coffee cooperatives in Lujiangba, Yunnan

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PDD in Agri Pinduoduo Smart Agriculture Competition teams deploy low-cost precision tech to help smallholder farmers Pinduoduo Smart Agriculture Competition teams deploy low-cost precision tech to help smallholder farmers

Precision farming is helping to boost yields for farmers, improving their productivity and incomes

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PDD in Agri Pinduoduo's Smart Agriculture Competition facilitates collaboration among global agriculture talent Pinduoduo's Smart Agriculture Competition facilitates collaboration among global agriculture talent

Pinduoduo competition tests whether agtech can be productive and eco-friendly at the same time

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PDD in Agri Matsutake mushrooms from deep in the pristine forests of Shangri-La Matsutake mushrooms from deep in the pristine forests of Shangri-La

Each summer, mushroom hunters camp in the forests of Shangri-La in Yunnan to dig up the prized fungi.

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PDD in Agri Accountant makes mid-career switch to chestnut farming Accountant makes mid-career switch to chestnut farming

A new generation of farmers armed with digital skills is transforming agriculture

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PDD in Agri Pinduoduo supports campaign to promote agricultural GI Pinduoduo supports campaign to promote agricultural GI

Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

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PDD in Agri A behind-the-scenes look at the Yangtze River Delta hairy crab industry A behind-the-scenes look at the Yangtze River Delta hairy crab industry

The Chinese mitten crab is a culinary delicacy in many parts of Asia. Supplying this prized crab is a multibillion dollar industry centered around the Yangtze River Delta.

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PDD in Agri They made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition

Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

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PDD in Agri Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation Pinduoduo’s Smart Agriculture Competition a “timely” initiative to promote sustainable agricultural transformation

Speeding up and increasing innovation in agriculture can trigger the changes needed to meet the challenges of feeding a growing population, climate change and achieving the UN’s sustainable developmen

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PDD in Agri Pinduoduo jointly launches quality standards for hairy crabs to boost industry Pinduoduo jointly launches quality standards for hairy crabs to boost industry

Pinduoduo worked with Jiangsu Freshwater Fisheries Research Institute to issue industry standards to grade Chinese mitten crabs.

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PDD in Agri Pinduoduo unveils 10 Billion Agriculture Initiative to support agricultural modernization and rural communities Pinduoduo unveils 10 Billion Agriculture Initiative to support agricultural modernization and rural communities

Pinduoduo's "10 Billion Agriculture Initiative" will address critical needs in the agricultural sector and rural areas

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PDD in Agri A remote mountaintop village joins the digital economy A remote mountaintop village joins the digital economy

For residents of Gu Lu Village in Sichuan province, life has changed dramatically since they took part in the digital economy

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PDD in Agri Pinduoduo launches 2021 Smart Agriculture Competition Pinduoduo launches 2021 Smart Agriculture Competition

The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

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PDD in Agri Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition

The Smart Agriculture Competition serves as a platform for innovation to grow food with high yield and nutritional quality at a low cost, using an environmentally sustainable approach.

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PDD in Agri Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition

Leading scientists and industry experts from the disciplines of nutrition, agronomy and computer science are lending their support to the Smart Agriculture Competition organized by Pinduoduo.

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Merchant Stories How a millennial farmer helped his community embrace the digital economy How a millennial farmer helped his community embrace the digital economy

Pang Zhiyu is among the growing breed of internet-savvy entrepreneurs who are seeing business opportunities and social purpose in agriculture.

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PDD in Agri Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology

Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

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Merchant Stories From coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business

Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

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PDD in Agri Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo

E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

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Social Commerce Pinduoduo and the rise of social commerce Pinduoduo and the rise of social commerce

Pinduoduo's journey from its founding in 2015 to becoming the most widely used e-commerce platform in China is featured in this Business Breakdowns podcast episode

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Policy & Trends Inside China's push to promote its agricultural and food brands Inside China's push to promote its agricultural and food brands

Geographical indication branding has helped boost demand and lift producer incomes

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Merchant Stories How Pinduoduo pulled this 400-year-old craft back from the brink of extinction How Pinduoduo pulled this 400-year-old craft back from the brink of extinction

Heritage brands are revamping themselves and attracting new customers who value their craftsmanship and tradition.

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Intellectual Property Fighting piracy is a cat-and-mouse game as technology evolves Fighting piracy is a cat-and-mouse game as technology evolves

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Perspectives Secret behind Pinduoduo's growth: Zero to 824 million users in 6 years Secret behind Pinduoduo's growth: Zero to 824 million users in 6 years

Find out how PDD went from zero to almost 800m users in less than 6 years

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Logistics Pinduoduo says conditions are ripe to reimagine logistics Pinduoduo says conditions are ripe to reimagine logistics

Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

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Innovations Pinduoduo backs study on health impact of plant-based meats Pinduoduo backs study on health impact of plant-based meats

Pinduoduo has teamed up with the Singapore Institute of Food and Biotechnology Innovation (SIFBI) to conduct a study that aims to determine the nutritional impact of plant-based meats

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Perspectives Pinduoduo intensifies agriculture modernization drive as users surpass 800 m Pinduoduo intensifies agriculture modernization drive as users surpass 800 m

Pinduoduo announces new research initiative to quantify the impact of novel plant-based proteins on human health

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Policy & Trends Transforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds Transforming agri-food systems can help China achieve 2060 carbon neutrality goal, study finds

Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

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PDD in Agri E-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers

Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

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Innovations Can a Michelin-starred chef elevate cultured meat to haute cuisine? Can a Michelin-starred chef elevate cultured meat to haute cuisine?

Masaharu Shimamura is owner-chef of Michelin-starred Unkaku and co-founder of cellular agriculture firm DiverseFarm

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PDD in Agri Pinduoduo deepens digital transformation for agriculture as record number of buyers and merchants flock to platform Pinduoduo deepens digital transformation for agriculture as record number of buyers and merchants flock to platform

In 2020, Pinduoduo added more than 200 million active buyers, the most of any marketplace, while the number of active merchants surged to a new high of 8.6 million.

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Intellectual Property Pinduoduo enters alliance with publishers to promote reading, protect intellectual property Pinduoduo enters alliance with publishers to promote reading, protect intellectual property

Monthly update of developments in intellectual property protection

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Perspectives Pinduoduo CEO Chen Lei says agriculture is undergoing a digital transformation to demand-led production Pinduoduo CEO Chen Lei says agriculture is undergoing a digital transformation to demand-led production

Pinduoduo has employed digital technologies to create a virtual national market by connecting scattered agricultural capacity with dispersed demand

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Innovations Agriculture meets its climate change problem head-on with technology Agriculture meets its climate change problem head-on with technology

Agriculture requires technological innovation to reduce its impact on the environment and raise productivity to feed billions.

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Consumer Trends Poetry and pig-raising guides top reading lists in China in showcase of diverse interests Poetry and pig-raising guides top reading lists in China in showcase of diverse interests

More than 400 million people bought books through Pinduoduo last year, with purchases from rural areas increasing by more than 180% year-on-year.

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Logistics Pinduoduo files patent for cold-chain logistics system Pinduoduo files patent for cold-chain logistics system

Pinduoduo is investing in and working with partners to expand cold-chain logistics, warehousing and sorting facilities so that consumers can buy a wider range of perishables that require refrigeration

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Consumer Trends Pinduoduo promotes more than 1,000 book titles in reading campaign Pinduoduo promotes more than 1,000 book titles in reading campaign

Pinduoduo steps up fight against book piracy, deploys technology to screen for non-compliant merchants

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Corporate Responsibility A guide to the Pinduoduo Partnership A guide to the Pinduoduo Partnership

The Pinduoduo Partnership was established with the intention of providing guidance to future generations of management to champion Pinduoduo’s vision, mission and values.

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Perspectives 2021 Letter to Shareholders 2021 Letter to Shareholders

Colin Huang's 2021 Shareholder Letter

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Corporate Responsibility Pinduoduo founder Colin Huang steps down from board to explore future growth Pinduoduo founder Colin Huang steps down from board to explore future growth

Pinduoduo enters next phase of growth

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PDD in Agri Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer

Pinduoduo is topping up its cart to become the world's top grocer

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Corporate Responsibility Pinduoduo pledges to do more to promote digital inclusion for agriculture Pinduoduo pledges to do more to promote digital inclusion for agriculture

Pinduoduo promotes digital transformation of agriculture with digital inclusion at its core

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PDD in Agri Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying

The fast-growing next-day grocery pickup service does not depend on "community group leaders" to enlist new customers.

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Corporate Responsibility Leadership transition at Pinduoduo: CEO Chen Lei appointed Chairman Leadership transition at Pinduoduo: CEO Chen Lei appointed Chairman

Leadership transition as Pinduoduo sets new records

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PDD in Agri Pinduoduo and China Post form three-way partnership with farming cooperatives to boost rural economy Pinduoduo and China Post form three-way partnership with farming cooperatives to boost rural economy

Widening market access for agricultural produce is an important step to increasing farmer incomes

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PDD in Agri Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020 Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020

Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

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PDD in Agri Duo Duo Grocery brings farm-to-table benefits to Chinese consumers Duo Duo Grocery brings farm-to-table benefits to Chinese consumers

Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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Corporate Responsibility Pinduoduo recognized for work on alleviating poverty in China Pinduoduo recognized for work on alleviating poverty in China

Pinduoduo has focused on agriculture since its establishment in 2015, bringing a systems approach to addressing the inter-related issues of how to grow, move and sell food.

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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Consumer Trends Pinduoduo offers uninterrupted grocery services during Lunar New Year Pinduoduo offers uninterrupted grocery services during Lunar New Year

Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

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Consumer-to-Manufacturer (C2M)Fertilizer giant Stanley Agriculture targets home gardeners Fertilizer giant Stanley Agriculture targets home gardeners

Demand for gardening equipment from planting boxes to irrigation systems more than tripled on Pinduoduo last year.

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Innovations Global agriculture technology leaders share their insights at Pinduoduo's first agritech summit meeting Global agriculture technology leaders share their insights at Pinduoduo's first agritech summit meeting

The gathering of industry experts shared some of the best practices in applying technology to agriculture to raise productivity and improve livelihoods

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Consumer Trends This small city in China was behind the "Amazon Coat" This small city in China was behind the "Amazon Coat"

Pinghu accounts for 80% of all down jackets produced in China.

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Merchant Stories How this small-town boy went from selling animal drugs to $20 million worth of fruit How this small-town boy went from selling animal drugs to $20 million worth of fruit

Fresh e-commerce logistics enabled one-stop handling and distribution

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Merchant Stories He retired at 45, changed his mind, and started a multi-million dollar corn business He retired at 45, changed his mind, and started a multi-million dollar corn business

IT executive turned to agriculture and sold nearly 100 million yuan of corn a year

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Policy & Trends This famous apple producing region in China started with a donkey and some seedlings more than 70 years ago This famous apple producing region in China started with a donkey and some seedlings more than 70 years ago

The apple industry has helped the people of Luochuan county shake off poverty

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Policy & Trends Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce

E-commerce platforms like Pinduoduo have become key driver for growth of green tea, especially among younger consumers

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Merchant Stories Who says solid-wood furniture has to cost an arm and leg?Who says solid-wood furniture has to cost an arm and leg?

Consumers embrace value-for-money furniture from this Nankang manufacturer

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Merchant Stories This Marie Kondo fan built a multimillion-dollar business catering to every decluttering need This Marie Kondo fan built a multimillion-dollar business catering to every decluttering need

Younai Home was started by ex-soldier-turned-entrepreneur Lin Limin, who believes that tidying up can bring people joy.

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Innovations Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms

Team of scientists from Chinese universities set up a company to commercialize technology developed through the competition

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Innovations Technology can play crucial role in raising agricultural productivity and reducing poverty and hunger Technology can play crucial role in raising agricultural productivity and reducing poverty and hunger

Technology must take into account local realities and empower vulnerable populations, experts at smart agriculture forum say

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PDD in Agri Technology beats humans at growing strawberries in Pinduoduo smart agriculture competition Technology beats humans at growing strawberries in Pinduoduo smart agriculture competition

Technology teams produced 196% more strawberries by weight on average, achieved higher return on investment compared to traditional farming teams.

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Innovations Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference

Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

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Consumer Trends What holiday shopping looks like in pandemic-hit 2020 What holiday shopping looks like in pandemic-hit 2020

The pandemic is pushing more shopping online as a fresh wave of Covid-19-related lockdowns create uncertainties heading into year-end holiday shopping season.

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Innovations Pinduoduo and Netherlands Consulate General host roundtable on agritech, sustainable development Pinduoduo and Netherlands Consulate General host roundtable on agritech, sustainable development

Roundtable discussion centered on promoting sustainable development and upgrading agriculture in China

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Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce

Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

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Innovations Pinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China Pinduoduo explores deploying smart agriculture solutions from FAO competition to working farms in China

The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

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Consumer-to-Manufacturer (C2M)How century-old Shanghai Soap became a Gen Z favorite How century-old Shanghai Soap became a Gen Z favorite

Founded in 1923, Shanghai Soap is wooing Gen Z consumers with the help of data analytics from Pinduoduo

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Consumer-to-Manufacturer (C2M)How 369-year-old knife maker Wang Mazi found its edge again How 369-year-old knife maker Wang Mazi found its edge again

Founded in 1651, the heritage brand faded into oblivion before making a comeback with Pinduoduo

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Merchant Stories It could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce

An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

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Merchant Stories How an apple farmer’s son grew the family business through e-commerce How an apple farmer’s son grew the family business through e-commerce

Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

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Merchant Stories Sany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo

Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

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PDD in Agri Pinduoduo invests in smart agriculture, caters to online grocery shopping boom Pinduoduo invests in smart agriculture, caters to online grocery shopping boom

Pandemic has accelerated changes in online consumer habits such as grocery shopping

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Consumer Trends Less logo, more values: How Gen Z's individualism is opening doors for new brands Less logo, more values: How Gen Z's individualism is opening doors for new brands

When it comes to brands, the younger generations have very different attitudes from those who came before them.

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Corporate Responsibility Pinduoduo: Empowering farmers with an e-commerce platform Pinduoduo: Empowering farmers with an e-commerce platform

A case study by the Singapore Management University on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.

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Merchant Stories Street stall vendor finds success selling clothes online Street stall vendor finds success selling clothes online

This self-professed "underachieved" caught his break after setting up store on Pinduoduo

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Consumer Trends Pinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion

Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

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Logistics Pinduoduo set to raise US$6.1 billion to power next stage of growth as Covid-19 accelerates large-scale changes in consumer behavior Pinduoduo set to raise US$6.1 billion to power next stage of growth as Covid-19 accelerates large-scale changes in consumer behavior

Pinduoduo expects to use the proceeds to strengthen its balance sheet and make strategic investments.

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Consumer Trends How consumers engage in instant messaging-based social commerce How consumers engage in instant messaging-based social commerce

Stanford PhD candidate Hancheng Cao on how IM-based social commerce affects consumer purchasing decisions and relationships.

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Merchant Stories China's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans

E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

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Consumer Trends How does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?

Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

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Consumer Trends Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits

Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

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Consumer Trends Pinduoduo surpasses 700 million buyers at record pace, reports first quarterly profit since IPO Pinduoduo surpasses 700 million buyers at record pace, reports first quarterly profit since IPO

Pinduoduo sees strong growth in user engagement, pledges to invest in remaking agriculture and manufacturing supply chains.

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Perspectives Consumer-to-manufacturer revolution offers glimpse into retail’s future Consumer-to-manufacturer revolution offers glimpse into retail’s future

Traditional retail can be a hit-and-miss exercise and lead to much waste. With C2M, manufacturers can tailor their products for a better fit to market demand.

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Policy & Trends How e-commerce is transforming agribusiness from Brazil to China How e-commerce is transforming agribusiness from Brazil to China

One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

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Consumer Trends Pinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers

Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

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Consumer-to-Manufacturer (C2M)Pinduoduo accelerates factory plan with 1 trillion yuan sales target Pinduoduo accelerates factory plan with 1 trillion yuan sales target

Pinduoduo launched the New Brand initiative at the end of 2018 to help the growth of China’s contract manufacturers to build their own brands utilizing the e-commerce company’s market insights.

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Corporate Responsibility Pinduoduo 2020 Environmental, Social, and Governance (ESG) report Pinduoduo 2020 Environmental, Social, and Governance (ESG) report

Pinduoduo's corporate social responsibility and sustainability efforts are guided by the goal of promoting digital inclusion.

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Innovations Pinduoduo's smart strawberry competition offers glimpse of "one-click farming" Pinduoduo's smart strawberry competition offers glimpse of "one-click farming"

AI-enabled "smart plug-in" can enable novices to grow strawberries like experts in future

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Corporate Responsibility How Pinduoduo betters farmer livelihoods and revitalizes the rural economy How Pinduoduo betters farmer livelihoods and revitalizes the rural economy

Pinduoduo has made digitizing the agricultural industry a strategic priority

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Intellectual Property Pinduoduo works with British brands to strengthen IP protection Pinduoduo works with British brands to strengthen IP protection

Pinduoduo engages with industry to work on best practices in IP protection

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Corporate Responsibility Digitizing the supply chain Digitizing the supply chain

Pinduoduo is helping producers save on transportation and storage costs by cutting the number of layers of distribution.

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Consumer Trends The past, present and future of video commerce The past, present and future of video commerce

The most innovative platforms in the past decade have replaced static video with livestreaming

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Consumer Trends Pinduoduo sets daily record of 100 million orders, driven by agricultural demand Pinduoduo sets daily record of 100 million orders, driven by agricultural demand

Pinduoduo now accounts for a third of e-commerce parcels sent each day nationwide

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Consumer Trends Phoenix Bicycles: How e-commerce is breathing new life into this 123-year-old heritage brand Phoenix Bicycles: How e-commerce is breathing new life into this 123-year-old heritage brand

Phoenix Bicycles has weathered ups and downs in demand in its century of existence

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Policy & Trends How China's digital farmers can grow a post-COVID-19 future How China's digital farmers can grow a post-COVID-19 future

Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

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Merchant Stories How a millennial farmer helped his community embrace the digital economy How a millennial farmer helped his community embrace the digital economy

Pang Zhiyu is among the growing breed of internet-savvy entrepreneurs who are seeing business opportunities and social purpose in agriculture.

Find out more

Merchant Stories From coder to top pomelo seller: One son's journey to take over the family business From coder to top pomelo seller: One son's journey to take over the family business

Chen Zongyou quit his job as a programmer with an internet company and expanded the family pomelo business with the help of e-commerce. The next step is to build an agricultural brand.

Find out more

Social Commerce Pinduoduo and the rise of social commerce Pinduoduo and the rise of social commerce

Pinduoduo's journey from its founding in 2015 to becoming the most widely used e-commerce platform in China is featured in this Business Breakdowns podcast episode

Find out more

Merchant Stories How Pinduoduo pulled this 400-year-old craft back from the brink of extinction How Pinduoduo pulled this 400-year-old craft back from the brink of extinction

Heritage brands are revamping themselves and attracting new customers who value their craftsmanship and tradition.

Find out more

Consumer Trends Poetry and pig-raising guides top reading lists in China in showcase of diverse interests Poetry and pig-raising guides top reading lists in China in showcase of diverse interests

More than 400 million people bought books through Pinduoduo last year, with purchases from rural areas increasing by more than 180% year-on-year.

Find out more

Consumer Trends Pinduoduo promotes more than 1,000 book titles in reading campaign Pinduoduo promotes more than 1,000 book titles in reading campaign

Pinduoduo steps up fight against book piracy, deploys technology to screen for non-compliant merchants

Find out more

Consumer Trends Pinduoduo offers uninterrupted grocery services during Lunar New Year Pinduoduo offers uninterrupted grocery services during Lunar New Year

Most retail businesses take a break during Lunar New Year, meaning many households have to stock up ahead of the weeklong holiday.

Find out more

Consumer Trends This small city in China was behind the "Amazon Coat" This small city in China was behind the "Amazon Coat"

Pinghu accounts for 80% of all down jackets produced in China.

Find out more

Merchant Stories How this small-town boy went from selling animal drugs to $20 million worth of fruit How this small-town boy went from selling animal drugs to $20 million worth of fruit

Fresh e-commerce logistics enabled one-stop handling and distribution

Find out more

Merchant Stories He retired at 45, changed his mind, and started a multi-million dollar corn business He retired at 45, changed his mind, and started a multi-million dollar corn business

IT executive turned to agriculture and sold nearly 100 million yuan of corn a year

Find out more

Merchant Stories Who says solid-wood furniture has to cost an arm and leg?Who says solid-wood furniture has to cost an arm and leg?

Consumers embrace value-for-money furniture from this Nankang manufacturer

Find out more

Younai Home was started by ex-soldier-turned-entrepreneur Lin Limin, who believes that tidying up can bring people joy.

Find out more

Consumer Trends What holiday shopping looks like in pandemic-hit 2020 What holiday shopping looks like in pandemic-hit 2020

The pandemic is pushing more shopping online as a fresh wave of Covid-19-related lockdowns create uncertainties heading into year-end holiday shopping season.

Find out more

Merchant Stories It could have gone all pear-shaped for this fruit merchant if not for e-commerce It could have gone all pear-shaped for this fruit merchant if not for e-commerce

An export ban that saddled this pear supplier with excess stock turned out to be a blessing in disguise because foray into e-commerce helped avert a crisis when the pandemic hit.

Find out more

Merchant Stories How an apple farmer’s son grew the family business through e-commerce How an apple farmer’s son grew the family business through e-commerce

Upon returning to China after completing his graduate studies, Yu Kai built an e-commerce business selling top-quality apples to China's discerning consumers.

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Merchant Stories Sany Group set to more than double heavy truck sales with help from Pinduoduo Sany Group set to more than double heavy truck sales with help from Pinduoduo

Sany, which recently opened its flagship store on Pinduoduo, sold almost a hundred of its heavy trucks through a three-hour Pinduoduo livestreaming session that attracted 3.7 million viewers.

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Consumer Trends Less logo, more values: How Gen Z's individualism is opening doors for new brands Less logo, more values: How Gen Z's individualism is opening doors for new brands

When it comes to brands, the younger generations have very different attitudes from those who came before them.

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Merchant Stories Street stall vendor finds success selling clothes online Street stall vendor finds success selling clothes online

This self-professed "underachieved" caught his break after setting up store on Pinduoduo

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Consumer Trends Pinduoduo offers taste of Italy's "sweet life" with national pavilion Pinduoduo offers taste of Italy's "sweet life" with national pavilion

Pinduoduo showcases Italy's gourmet food and wines as part of its efforts to source high-quality products for its 731 million consumers

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Consumer Trends How consumers engage in instant messaging-based social commerce How consumers engage in instant messaging-based social commerce

Stanford PhD candidate Hancheng Cao on how IM-based social commerce affects consumer purchasing decisions and relationships.

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Merchant Stories China's favorite mosquito repellent attracts new fans China's favorite mosquito repellent attracts new fans

E-commerce platforms like Pinduoduo are helping heritage brands like Liushen to attract a new generation of consumers.

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Consumer Trends How does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?

Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

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Consumer Trends Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits

Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

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Pinduoduo sees strong growth in user engagement, pledges to invest in remaking agriculture and manufacturing supply chains.

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Consumer Trends Pinduoduo to promote Denmark's finest to 700 million consumers Pinduoduo to promote Denmark's finest to 700 million consumers

Pinduoduo started its cross-border e-commerce business last year and has made progress in connecting overseas brands and products to Chinese consumers.

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Consumer Trends The past, present and future of video commerce The past, present and future of video commerce

The most innovative platforms in the past decade have replaced static video with livestreaming

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Consumer Trends Pinduoduo sets daily record of 100 million orders, driven by agricultural demand Pinduoduo sets daily record of 100 million orders, driven by agricultural demand

Pinduoduo now accounts for a third of e-commerce parcels sent each day nationwide

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Phoenix Bicycles has weathered ups and downs in demand in its century of existence

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Merchant Stories Pinduoduo launches Indonesia pavilion on e-commerce platform Pinduoduo launches Indonesia pavilion on e-commerce platform

Pinduoduo organizes livestreaming session to promote Indonesian products, attracting total of 450,000 viewers.

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Consumer Trends Is the Pinduoduo model right for Southeast Asia e-commerce?Is the Pinduoduo model right for Southeast Asia e-commerce?

Social commerce is generating buzz in Southeast Asia, with prominent players and startups testing the waters

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Merchant Stories She made the right decision to quit her job in finance and sell clothes online She made the right decision to quit her job in finance and sell clothes online

Feng He sees huge opportunities to sell value-for-money women's fashion to consumers through Pinduoduo

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Consumer Trends Top selling items on Pinduoduo during October Golden Week holiday Top selling items on Pinduoduo during October Golden Week holiday

Mooncakes and fruits among popular items as China goes on weeklong break

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Consumer Trends China is home to the world's largest e-commerce market with 749 million shoppers China is home to the world's largest e-commerce market with 749 million shoppers

Here's a look at some of the latest data released by the China Internet Network Information Center

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Consumer Trends Dairy giant livestreams milking operations to woo consumers Dairy giant livestreams milking operations to woo consumers

Virtual tours help build consumer trust and transparency into a brand's operations

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Consumer Trends A historic watch brand keeps up with the times A historic watch brand keeps up with the times

Seagull Watch started as a small workshop in 1955

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Consumer Trends How China's carpet manufacturers are winning new customers How China's carpet manufacturers are winning new customers

Many contract manufacturers have found that catering to export orders and selling to domestic retail consumers are two totally different ballgames.

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Merchant Stories Meet Sun Xiaoxun: This city boy slept in a truck while chasing his dream of growing organic apples Meet Sun Xiaoxun: This city boy slept in a truck while chasing his dream of growing organic apples

After years of toil and investment in his 66-acre apple orchard, the trees bore fruit and the business turned profitable last year.

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Merchant Stories Meet He Shuang: She gave up flying to become a fruit seller Meet He Shuang: She gave up flying to become a fruit seller

From serving meals to serving up smiles - how e-commerce has transformed her life and enabled her to help others.

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Merchant Stories Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business

E-commerce has created opportunities for small businesses to flourish.

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Consumer Trends Explainer: How Pinduoduo’s team purchase model differs from group-buying sites Explainer: How Pinduoduo’s team purchase model differs from group-buying sites

PDD pioneered the concept of the team purchase, where groups of friends or even strangers can band together to buy something for a lower price.

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Merchant Stories Meet Liu Xing Jia: He defied his father to set up a successful condiment business Meet Liu Xing Jia: He defied his father to set up a successful condiment business

Meet Liu Xing Jia: He defied his father to set up a successful condiment business

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Merchant Stories Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business

Meet Teng Zhiyue: This tea merchant uses livestreaming to boost his family business

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Merchant Stories Meet Dai Jiahao: This ex-soldier is building a jewellery business, one livestream at a time Meet Dai Jiahao: This ex-soldier is building a jewellery business, one livestream at a time

Dai Jiahao, in his 20s, took to livestreaming on Pinduoduo to promote his family’s jewelry business.

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Consumer Trends This Italian multi-brand distributor found growth in China through Pinduoduo This Italian multi-brand distributor found growth in China through Pinduoduo

Italian multi-brand distributor, and others, turn to PDD as Europe enters recession.

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Merchant Stories Meet Guo Kang: This former factory worker built a successful fishing net business Meet Guo Kang: This former factory worker built a successful fishing net business

This former factory worker built a successful fishing net business.

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Consumer Trends Pinduoduo works with physical retailers to boost spending Pinduoduo works with physical retailers to boost spending

By having livestreaming sales staff explain the features of products and answer queries in real time, online consumers are able to purchase with more confidence.

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Consumer Trends Tea culture gets livestreaming boost from cheese tea sensation Lelecha Tea culture gets livestreaming boost from cheese tea sensation Lelecha

Popular brand Lelecha livestreamed an online tea party on Pinduoduo.

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Merchant Stories Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business Meet Zhang Song: How she found love and built a 200-million-yuan seafood import business

It was love – for food and for the man she eventually married – that lured Zhang into the traditionally male-dominated seafood business, where she has since carved out sales of 200 million yuan on PDD

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Merchant Stories Meet Huang Honglin: This passion fruit farmer sold 25 tons of fruit on her livestreaming debut Meet Huang Honglin: This passion fruit farmer sold 25 tons of fruit on her livestreaming debut

Young passionfruit farmer sells out 25 tons of fruit on her livestreaming debut.

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Merchant Stories Meet Zhang Caihong: How she left school at 15 and built a business selling plus-sized clothes Meet Zhang Caihong: How she left school at 15 and built a business selling plus-sized clothes

How a school dropout turned entrepreneur and built her plus-sized apparel business on PDD to reach 2 million yuan in annual sales.

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Consumer Trends Pinduoduo launches digital campaign to promote heritage Shanghai brands Pinduoduo launches digital campaign to promote heritage Shanghai brands

Pinduoduo partners with 100 heritage brands to re-position them for the digital age

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PDD in Agri Pinduoduo trains more than 126,000 young "New Farmers" in boost for agriculture Pinduoduo trains more than 126,000 young "New Farmers" in boost for agriculture

More tertiary-educated youths are entering agricultural e-commerce and helping local farming communities to sell their products

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Nearly 160 teams from over 40 countries took part in the second Global Agrilnno Challenge aimed at accelerating rural digital transofrmation.

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PDD in Agri How Pinduoduo’s Smart Agriculture Competition is helping young agricultural talent to shine How Pinduoduo’s Smart Agriculture Competition is helping young agricultural talent to shine

The Smart Agriculture Competition has become a practical proving ground for agriculture technology born in the laboratory.

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PDD in Agri Pinduoduo posts 3Q results, pledges to deepen R&D and focus on talent development Pinduoduo posts 3Q results, pledges to deepen R&D and focus on talent development

Pinduoduo to leverage strength in technology to deepen digital inclusion efforts in agriculture, CEO says

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PDD in Agri Pinduoduo helps improve livelihoods of coffee farmers in Yunnan Pinduoduo helps improve livelihoods of coffee farmers in Yunnan

Pinduoduo has established rural coffee cooperatives in Lujiangba, Yunnan

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Precision farming is helping to boost yields for farmers, improving their productivity and incomes

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Pinduoduo competition tests whether agtech can be productive and eco-friendly at the same time

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PDD in Agri Matsutake mushrooms from deep in the pristine forests of Shangri-La Matsutake mushrooms from deep in the pristine forests of Shangri-La

Each summer, mushroom hunters camp in the forests of Shangri-La in Yunnan to dig up the prized fungi.

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PDD in Agri Accountant makes mid-career switch to chestnut farming Accountant makes mid-career switch to chestnut farming

A new generation of farmers armed with digital skills is transforming agriculture

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PDD in Agri Pinduoduo supports campaign to promote agricultural GI Pinduoduo supports campaign to promote agricultural GI

Geographical indications are an endorsement of product quality that can lead to the establishment of time-honored agricultural brands

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PDD in Agri A behind-the-scenes look at the Yangtze River Delta hairy crab industry A behind-the-scenes look at the Yangtze River Delta hairy crab industry

The Chinese mitten crab is a culinary delicacy in many parts of Asia. Supplying this prized crab is a multibillion dollar industry centered around the Yangtze River Delta.

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PDD in Agri They made it to the finals of Pinduoduo's Smart Agriculture Competition They made it to the finals of Pinduoduo's Smart Agriculture Competition

Hamato, TomaGrow, HortiAI and CyberTomato were chosen out of the 15 teams shortlisted for the initial round of presentations last week.

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PDD in Agri Pinduoduo jointly launches quality standards for hairy crabs to boost industry Pinduoduo jointly launches quality standards for hairy crabs to boost industry

Pinduoduo worked with Jiangsu Freshwater Fisheries Research Institute to issue industry standards to grade Chinese mitten crabs.

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Pinduoduo's "10 Billion Agriculture Initiative" will address critical needs in the agricultural sector and rural areas

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PDD in Agri A remote mountaintop village joins the digital economy A remote mountaintop village joins the digital economy

For residents of Gu Lu Village in Sichuan province, life has changed dramatically since they took part in the digital economy

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PDD in Agri Pinduoduo launches 2021 Smart Agriculture Competition Pinduoduo launches 2021 Smart Agriculture Competition

The annual competition will gather teams from around the world to develop "one-click planting" solutions suitable for smallholder farmers

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PDD in Agri Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition Wageningen University partners Pinduoduo on 2021 Smart Agriculture Competition

The Smart Agriculture Competition serves as a platform for innovation to grow food with high yield and nutritional quality at a low cost, using an environmentally sustainable approach.

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PDD in Agri Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition Scientists and industry experts lend support to Pinduoduo Smart Agriculture Competition

Leading scientists and industry experts from the disciplines of nutrition, agronomy and computer science are lending their support to the Smart Agriculture Competition organized by Pinduoduo.

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PDD in Agri Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology Pinduoduo Food Systems Forum: Building a resilient agri-food system with technology

Participants in the two-day forum heard from thought leaders on how technological innovation can help the world meet its nutritional needs in an environmentally sustainable manner

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PDD in Agri Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo Lily bulb farmers in Gansu get 6.18 boost from Pinduoduo

E-commerce has helped connect farming communities in far-flung regions to a national market of consumers, giving them access to a wider pool of buyers.

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Policy & Trends Inside China's push to promote its agricultural and food brands Inside China's push to promote its agricultural and food brands

Geographical indication branding has helped boost demand and lift producer incomes

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Innovations Pinduoduo backs study on health impact of plant-based meats Pinduoduo backs study on health impact of plant-based meats

Pinduoduo has teamed up with the Singapore Institute of Food and Biotechnology Innovation (SIFBI) to conduct a study that aims to determine the nutritional impact of plant-based meats

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Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

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PDD in Agri E-commerce helps traditional herb reach new and younger consumers E-commerce helps traditional herb reach new and younger consumers

Younger consumers in China prefer easy-to-use mugwort patches rather than the traditional medicinal ointment or burning dried mugwort shaped like joss sticks.

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Innovations Can a Michelin-starred chef elevate cultured meat to haute cuisine? Can a Michelin-starred chef elevate cultured meat to haute cuisine?

Masaharu Shimamura is owner-chef of Michelin-starred Unkaku and co-founder of cellular agriculture firm DiverseFarm

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In 2020, Pinduoduo added more than 200 million active buyers, the most of any marketplace, while the number of active merchants surged to a new high of 8.6 million.

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Innovations Agriculture meets its climate change problem head-on with technology Agriculture meets its climate change problem head-on with technology

Agriculture requires technological innovation to reduce its impact on the environment and raise productivity to feed billions.

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PDD in Agri Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer Pinduoduo homes in on 800 million buyers, states goal to be world’s top grocer

Pinduoduo is topping up its cart to become the world's top grocer

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PDD in Agri Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying Explainer: The difference between Pinduoduo's Duo Duo Grocery and community group buying

The fast-growing next-day grocery pickup service does not depend on "community group leaders" to enlist new customers.

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Widening market access for agricultural produce is an important step to increasing farmer incomes

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PDD in Agri Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020 Pinduoduo doubles agricultural GMV to record 270 billion yuan in 2020

Pinduoduo extends lead as China's largest agriculture platform as pandemic pushes more people to order food and groceries online.

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PDD in Agri Duo Duo Grocery brings farm-to-table benefits to Chinese consumers Duo Duo Grocery brings farm-to-table benefits to Chinese consumers

Consumers can order groceries from a curated list of offerings from nearby farms, bringing a high-tech twist to the farmer’s market

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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The gathering of industry experts shared some of the best practices in applying technology to agriculture to raise productivity and improve livelihoods

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The apple industry has helped the people of Luochuan county shake off poverty

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Policy & Trends Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce

E-commerce platforms like Pinduoduo have become key driver for growth of green tea, especially among younger consumers

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Innovations Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms

Team of scientists from Chinese universities set up a company to commercialize technology developed through the competition

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Technology must take into account local realities and empower vulnerable populations, experts at smart agriculture forum say

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PDD in Agri Technology beats humans at growing strawberries in Pinduoduo smart agriculture competition Technology beats humans at growing strawberries in Pinduoduo smart agriculture competition

Technology teams produced 196% more strawberries by weight on average, achieved higher return on investment compared to traditional farming teams.

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Innovations Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference

Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

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Roundtable discussion centered on promoting sustainable development and upgrading agriculture in China

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The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

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PDD in Agri Pinduoduo invests in smart agriculture, caters to online grocery shopping boom Pinduoduo invests in smart agriculture, caters to online grocery shopping boom

Pandemic has accelerated changes in online consumer habits such as grocery shopping

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Policy & Trends How e-commerce is transforming agribusiness from Brazil to China How e-commerce is transforming agribusiness from Brazil to China

One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

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Innovations Pinduoduo's smart strawberry competition offers glimpse of "one-click farming" Pinduoduo's smart strawberry competition offers glimpse of "one-click farming"

AI-enabled "smart plug-in" can enable novices to grow strawberries like experts in future

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Policy & Trends How China's digital farmers can grow a post-COVID-19 future How China's digital farmers can grow a post-COVID-19 future

Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

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Innovations Pinduoduo enters strategic partnership with NERCITA to develop smart agriculture Pinduoduo enters strategic partnership with NERCITA to develop smart agriculture

Both parties will explore advanced technologies and build a smart agriculture innovation center

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Policy & Trends Pinduoduo to train another 100,000 e-commerce savvy New Farmers Pinduoduo to train another 100,000 e-commerce savvy New Farmers

Pinduoduo pledges to train another 100,000 New Farmers to bring more agricultural sales online

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Innovations How artificial intelligence can help remake agriculture and tackle aging labor problem How artificial intelligence can help remake agriculture and tackle aging labor problem

Smart Agriculture Competition pits AI against traditional farmers in growing strawberries

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Policy & Trends World needs stable food supply to mitigate pandemic-induced hunger, UN official says World needs stable food supply to mitigate pandemic-induced hunger, UN official says

Pandemic has underlined the importance of robust supply chains

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Policy & Trends Hairy crab farmers get an online helping hand Hairy crab farmers get an online helping hand

Pinduoduo to help create industry standards, improve market access through e-commerce

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PDD in Agri Inside the world of coffee farming in China Inside the world of coffee farming in China

How you can enjoy your cuppa' while helping farmers on Pinduoduo.

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Innovations A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety A*Star's Ben Smith on developing low-cost pesticide tests with Pinduoduo to safeguard food safety

Pinduoduo enters research collaboration with Singapore Institute of Food and Biotechnology Innovation to develop a cost-effective test for contaminants like pesticides.

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Innovations Meet Shen Haiyan: Top strawberry farmer taking on data scientists Meet Shen Haiyan: Top strawberry farmer taking on data scientists

Grower says traditional methods still beat AI on return on investment for now.

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Innovations Can artificial intelligence grow better strawberries?Can artificial intelligence grow better strawberries?

Smart Agriculture Competition organized by Pinduoduo and China Agricultural University kicks off in Yunnan.

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PDD in Agri Helping China’s poorest farmers get more for their toil through e-commerce Helping China’s poorest farmers get more for their toil through e-commerce

Duo Duo Farm is a poverty alleviation project by PDD that raises farmer incomes by improving productivity and market access through e-commerce.

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Innovations Pinduoduo invests in agri-tech innovation to boost rural revitalization in China Pinduoduo invests in agri-tech innovation to boost rural revitalization in China

PDD is spearheading agri-tech innovation with its Smart Agriculture Competition.

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PDD in Agri Pinduoduo trains farmers in poverty-stricken counties to use e-commerce for improved market access Pinduoduo trains farmers in poverty-stricken counties to use e-commerce for improved market access

More than 4,000 participants in July 5 training session, which touched on how to start and operate an online store on PDD.

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Innovations Tsinghua University study finds Pinduoduo’s “cloud agriculture” model helps alleviate poverty Tsinghua University study finds Pinduoduo’s “cloud agriculture” model helps alleviate poverty

The PDD model to alleviate poverty in remote areas of China through ‘cloud agriculture’ is boosting rural farming.

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Innovations Pinduoduo smart agriculture competition attracts the best brains in agronomy and data science Pinduoduo smart agriculture competition attracts the best brains in agronomy and data science

Almost 40 teams will join PDD's agricultural tech competition, co-organized with the China Agricultural University.

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Policy & Trends How livestreaming, online sales are helping China’s farmers build trust with consumers How livestreaming, online sales are helping China’s farmers build trust with consumers

Farmers of organic crops still face “critical challenge” of building consumer trust, experts say.

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Policy & Trends Pinduoduo doubles sales of agricultural products in 2019 Pinduoduo doubles sales of agricultural products in 2019

Pinduoduo cements its role as the leading online agriculture platform in China.

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Policy & Trends China springs into action to kickstart food production after Covid-19 China springs into action to kickstart food production after Covid-19

PDD leveraged digital technology and agricultural research networks to hold online classes for farmers as well as sell farming inputs directly to them.

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Policy & Trends Inside the top tea growing region in the world Inside the top tea growing region in the world

An introduction to tea in China.

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Policy & Trends PDD helps more than 67,000 farmers during COVID-19 disruption in China PDD helps more than 67,000 farmers during COVID-19 disruption in China

PDD helps more than 67,000 farmers during COVID-19 disruption in China.

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Policy & Trends How e-commerce helped farmers in China deal with Covid-19 How e-commerce helped farmers in China deal with Covid-19

“Help the Farmers” was launched on February 9 on Pinduoduo, giving multiple access points for consumers to buy fresh produce directly from farmers in poverty-stricken areas.

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PDD in Agri How Pinduoduo is powering rural revitalization with its tech-driven Duo Duo Farm How Pinduoduo is powering rural revitalization with its tech-driven Duo Duo Farm

The vision of Duo Duo Farm is to better connect farmers — the first mile — directly with consumers — the last mile, in so doing helping to lift farmers out of poverty..

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Intellectual Property Fighting piracy is a cat-and-mouse game as technology evolves Fighting piracy is a cat-and-mouse game as technology evolves

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Logistics Pinduoduo says conditions are ripe to reimagine logistics Pinduoduo says conditions are ripe to reimagine logistics

Fast-maturing technologies like automated vehicles and robots, and advanced computing could usher in a new age for logistics.

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Monthly update of developments in intellectual property protection

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Logistics Pinduoduo files patent for cold-chain logistics system Pinduoduo files patent for cold-chain logistics system

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Consumer-to-Manufacturer (C2M)Fertilizer giant Stanley Agriculture targets home gardeners Fertilizer giant Stanley Agriculture targets home gardeners

Demand for gardening equipment from planting boxes to irrigation systems more than tripled on Pinduoduo last year.

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Consumer-to-Manufacturer (C2M)China exporters find promising market back home thanks to e-commerce China exporters find promising market back home thanks to e-commerce

Chinese consumers are increasingly willing to try out lesser-known brands that are of similar quality and offer more value for money

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Consumer-to-Manufacturer (C2M)How century-old Shanghai Soap became a Gen Z favorite How century-old Shanghai Soap became a Gen Z favorite

Founded in 1923, Shanghai Soap is wooing Gen Z consumers with the help of data analytics from Pinduoduo

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Consumer-to-Manufacturer (C2M)How 369-year-old knife maker Wang Mazi found its edge again How 369-year-old knife maker Wang Mazi found its edge again

Founded in 1651, the heritage brand faded into oblivion before making a comeback with Pinduoduo

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Pinduoduo expects to use the proceeds to strengthen its balance sheet and make strategic investments.

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Consumer-to-Manufacturer (C2M)Pinduoduo accelerates factory plan with 1 trillion yuan sales target Pinduoduo accelerates factory plan with 1 trillion yuan sales target

Pinduoduo launched the New Brand initiative at the end of 2018 to help the growth of China’s contract manufacturers to build their own brands utilizing the e-commerce company’s market insights.

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Intellectual Property Pinduoduo works with British brands to strengthen IP protection Pinduoduo works with British brands to strengthen IP protection

Pinduoduo engages with industry to work on best practices in IP protection

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Intellectual Property How Pinduoduo keeps counterfeits off its platform How Pinduoduo keeps counterfeits off its platform

Brands, platforms, trade associations and government agencies must work together to win the war against counterfeits

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Intellectual Property Pinduoduo works with Johnson & Johnson and Shanghai police to bust counterfeit operation across different e-commerce platforms Pinduoduo works with Johnson & Johnson and Shanghai police to bust counterfeit operation across different e-commerce platforms

Offline enforcement is an essential piece of its multi-layered IP protection system as it poses a powerful deterrent effect

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Logistics Pinduoduo reaches out to remotest areas with China Post partnership Pinduoduo reaches out to remotest areas with China Post partnership

China Post will set up 150 bases within three years to help Pinduoduo improve sourcing of quality agricultural products

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Interactive Features Duo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game

The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

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Intellectual Property China's e-commerce giants step up IP rights protection China's e-commerce giants step up IP rights protection

Competition is driving innovation in best practices for IP rights protection.

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Consumer-to-Manufacturer (C2M)How Pinduoduo’s consumer-to-manufacturer (C2M) model helped pot maker for Le Creuset crack China How Pinduoduo’s consumer-to-manufacturer (C2M) model helped pot maker for Le Creuset crack China

Sanhe Kitchenware worked with Pinduoduo to create multipurpose pans for Chinese consumers.

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Intellectual Property Pinduoduo teams up with brands to screen counterfeit products Pinduoduo teams up with brands to screen counterfeit products

Consumers can verify the authenticity of products sold on PDD through mini programs.

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Consumer-to-Manufacturer (C2M)Chinese robot vacuum maker benefits from early pivot to domestic market as COVID-19 hits overseas orders Chinese robot vacuum maker benefits from early pivot to domestic market as COVID-19 hits overseas orders

PDD helps export-hit factories sell to consumers in China.

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Intellectual Property How Pinduoduo is cracking down on online counterfeiting in China How Pinduoduo is cracking down on online counterfeiting in China

China is home to the largest e-commerce market in the world, this means it also has to be more sophisticated in dealing with counterfeiters and counterfeit goods.

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Intellectual Property Counterfeiters face stricter firewalls during Covid-19 Counterfeiters face stricter firewalls during Covid-19

PDD’s advanced image analysis screens personal protective equipment for consumers.

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Consumer-to-Manufacturer (C2M)Pinduoduo invests in electronics giant GOME in consumer-to-manufacturer push Pinduoduo invests in electronics giant GOME in consumer-to-manufacturer push

Pinduoduo will bring onboard the entire product range carried by GOME, and help the retailer source for suitable merchandise using the C2M model.

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Logistics How China’s logistics workers kept the system running during Covid-19 How China’s logistics workers kept the system running during Covid-19

The coronavirus outbreak tested China’s $213 billion logistics industry - here's the story from the trenches.

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Policy & Trends Inside China's push to promote its agricultural and food brands Inside China's push to promote its agricultural and food brands

Geographical indication branding has helped boost demand and lift producer incomes

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Transforming the whole agri-food system in the next a few decades, which includes processing, storage, transportation, wholesale and retail, and restaurants, could cut emissions from the sector.

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Pinduoduo has employed digital technologies to create a virtual national market by connecting scattered agricultural capacity with dispersed demand

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Policy & Trends China to step up support for modernizing agriculture, promote rural consumption China to step up support for modernizing agriculture, promote rural consumption

China releases major policy statement, detailing government priorities for the work year

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The gathering of industry experts shared some of the best practices in applying technology to agriculture to raise productivity and improve livelihoods

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Merchant Stories He retired at 45, changed his mind, and started a multi-million dollar corn business He retired at 45, changed his mind, and started a multi-million dollar corn business

IT executive turned to agriculture and sold nearly 100 million yuan of corn a year

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The apple industry has helped the people of Luochuan county shake off poverty

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Policy & Trends Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce Famous Chinese oolong tea Tieguanyin gains new drinkers with e-commerce

E-commerce platforms like Pinduoduo have become key driver for growth of green tea, especially among younger consumers

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Innovations Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms

Team of scientists from Chinese universities set up a company to commercialize technology developed through the competition

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Technology must take into account local realities and empower vulnerable populations, experts at smart agriculture forum say

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Innovations Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference Pinduoduo named digital agriculture pioneer at 2020 World Digital Agriculture Conference

Pinduoduo has focused on agriculture since its establishment in 2015 and has become the go-to destination for high quality, great value agricultural products.

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Roundtable discussion centered on promoting sustainable development and upgrading agriculture in China

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The Global Agrilnno Challenge 2020, co-organized by the FAO and Zhejiang University with support from Pinduoduo, attracted more than 150 teams from across the world.

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Pinduoduo expects to use the proceeds to strengthen its balance sheet and make strategic investments.

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Consumer Trends How does Pinduoduo's grocery shopping service work? How does Pinduoduo's grocery shopping service work?

Online grocery shopping has taken off in China in the wake of the Covid-19 lockdown, making it one of the fastest-growing segments for e-commerce

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Consumer Trends Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits Grocery e-commerce surges in China as Covid-19 disrupts lifetime habits

Going to the wet market or supermarket to buy groceries remains an entrenched habit for many households in China. But that's set to change as e-commerce takes aim at grocery shopping.

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Policy & Trends How e-commerce is transforming agribusiness from Brazil to China How e-commerce is transforming agribusiness from Brazil to China

One common “pain point” for agriculture producers across the different markets: How can growers break through geographical constraints and increase market access to capture more value.

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Innovations Pinduoduo's smart strawberry competition offers glimpse of "one-click farming" Pinduoduo's smart strawberry competition offers glimpse of "one-click farming"

AI-enabled "smart plug-in" can enable novices to grow strawberries like experts in future

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Consumer Trends Pinduoduo sets daily record of 100 million orders, driven by agricultural demand Pinduoduo sets daily record of 100 million orders, driven by agricultural demand

Pinduoduo now accounts for a third of e-commerce parcels sent each day nationwide

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Policy & Trends How China's digital farmers can grow a post-COVID-19 future How China's digital farmers can grow a post-COVID-19 future

Mobile internet and digital technologies have had a profound impact on China’s rural economy, creating a wave of farming entrepreneurs

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Innovations Pinduoduo enters strategic partnership with NERCITA to develop smart agriculture Pinduoduo enters strategic partnership with NERCITA to develop smart agriculture

Both parties will explore advanced technologies and build a smart agriculture innovation center

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Policy & Trends Pinduoduo to train another 100,000 e-commerce savvy New Farmers Pinduoduo to train another 100,000 e-commerce savvy New Farmers

Pinduoduo pledges to train another 100,000 New Farmers to bring more agricultural sales online

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Pinduoduo trains more than 126,000 young "New Farmers" in boost for agriculture

Pinduoduo partners with FAO, Zhejiang University to facilitate youth-led innovations in agriculture

Pinduoduo supports campaign to promote agricultural GI

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