Who says solid-wood furniture has to cost an arm and leg?

Who says solid-wood furniture has to cost an arm and leg?

Staff Writer
Staff Writer
Pinduoduo Content Team
December 31, 2020

A typical furniture store takes at least five years to build up their brand and a following. Mao Jingjing, the founder of Nankang-based furniture maker Lian Yuan Shi Jia, took only 20 months.

The brand is on track to do 200 million yuan in sales in 2020. Mao is gunning to do five times that, armed with the simple dictum: Give the consumers what they want.