The COVID-19 pandemic and resulting lockdowns has sped up the pace of online migration of services, including e-commerce, across the world.
“The COVID-19 pandemic has accelerated the shift towards a more digital world,” said Mukhisa Kituyi, Secretary-General of United Nations Conference on Trade and Development (UNCTAD). “Changes we make now will have lasting effects when the world economy starts to pick up again.”
UNCTAD and the Netcomm Suisse Observatory conducted a survey on the attitudes toward online shopping among more than 1,800 consumers in Brazil, China, Germany, Italy, Russia, South Korea, South Africa, Switzerland, and Turkey. These are some of the key findings:
1. Far fewer consumers in developed economies increased their online shopping since the outbreak.
2. Swiss consumers show a unique preference for paying for their online shopping against invoices.
3. Consumers with tertiary education and female consumers were the most likely to have increased their online purchases.
4. More consumers bought electronics, gardening and do-it-yourself tools, and pharmaceutical and healthcare products online due to COVID-19.
5. Small merchants in China and South Korea were seen as the most prepared for e-commerce.
6. Most consumers prefer home delivery of their online purchases.