Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms

Pinduoduo’s strawberry-growing competition produces tech start-up to serve farms

Staff Writer
Staff Writer
Pinduoduo Content Team
December 16, 2020

Zhi Duo Mei, a team of technology experts that took part in Pinduoduo's Smart Agriculture Competition, became the first group out of the contest to commercialize their technology as local farmers sought the team's help to improve their agricultural yield.

Led by Cheng Biao, the team had planned to use the prize money if they won the competition to start a business. But a few months into the contest, Cheng began receiving inquiries from farmers keen to deploy the team's automation technology that showed a more than 60% increase in conventional output.

"In agriculture, traditional farmers distrust data scientist, thinking they are flashy yet useless; data scientists also look down upon farmers, thinking they are too old-fashioned," Cheng said in an interview. "Through this competition, we realized the importance of combining both sides' advantages and working together."

The Smart Agriculture Competition, co-organized by Pinduoduo and the China Agricultural University under the technical guidance of the Food and Agriculture Organization of the United Nations, took place over four months in Yunnan province.

Read: Pinduoduo's smart strawberry competition offers glimpse of "one-click farming"

In the competition, teams of top strawberry growers competed with teams of data scientists to see whether humans or technology were better at growing the sweet, vitamin C-rich fruit. The technology teams produced 196% more strawberries by weight on average compared with traditional farmers, and also outperformed in return on investment by an average of 75.5%, according to the competition organizers.

The technologists took a data-driven approach to the millennia-old industry, measuring and mapping multiple variables and then directing the growing process through automated greenhouses. The traditional growers relied on their collective experience in planting to challenge the AI systems developed by their counterparts.

Helping teams like Zhi Duo Mei deploy their technology in working farms was one of the aims of organizing the Smart Agriculture Competition, said Pinduoduo Senior Vice President Andre Zhu. As China's largest agri-focused technology platform, Pinduoduo sought to gather the top minds in technology and agronomy to develop "one-click planting" solutions to help improve farmers' productivity and livelihoods, he said.

Read: Pinduoduo invests in smart agriculture, caters to online grocery shopping boom

"Technology is the force multiplier that helps both the people who grow the food and the people who eat it," Zhu said. "We want to enable farmers by giving them a tech toolbox that takes the guesswork out of planting."

Pinduoduo is investing in precision farming as part of its push into smart agriculture. By developing cost-effective and standardized technology that farmers can easily implement, the company hopes to raise agricultural productivity and lower the costs of growing, moving, and selling food.

It is also working with Singapore's A*Star research agency to develop low-cost portable kits for testing contaminants such as pesticides.

Zhi Duo Mei comprised of automation, agronomy, and engineering experts from various universities and institutes in Yunnan province. The team deployed near-infrared spectroscopy to help grow their strawberries.

Read: Empowering farmers with an e-commerce platform

The technology is used in agriculture to quantify crop parameters such as water content, sugar content, and other ripeness indicators, measure the need for nitrogen-based fertilizers or look for bruising not visible to the human eye.

For a start, Zhi Duo Mei plans to serve 1,000 mu (165 acres) of strawberry-growing plots in Yunnan this year, expanding to 10,000 mu next year. In 2022, the company plans to expand the business outside of the province, serving 100,000 mu of land across the country.

"We will prioritize small-scale farms as they are the least productive, and we see the greatest room to help them improve output," Cheng said. "In just three months, they will see for their own eyes the difference."