Pinduoduo trains farmers in poverty-stricken counties to use e-commerce for improved market access

Pinduoduo trains farmers in poverty-stricken counties to use e-commerce for improved market access

Staff Writer
Staff Writer
Pinduoduo Content Team
July 7, 2020

· More than 4,000 participants in July 5 training session, which touched on how to start and operate an online store on Pinduoduo

· The value of orders for products from impoverished counties rose 130% to 37.3 billion yuan on the e-commerce platform in 2019

The Daliang Mountains bordering the Sichuan and Yunnan provinces showcase some of the most striking landscapes in China, with soaring peaks and pristine lakes. They are also home to some of the most impoverished counties in the country.

As part of its poverty alleviation efforts, Pinduoduo (PDD) organized a three-hour online training session on July 5 in this region. The aim was to teach participants the skills required to start and manage an e-commerce business.

Read Also: How e-commerce can help small businesses and farmers thrive

Farmers in the region learned that they can sell their fresh produce directly to consumers around the country through e-commerce, without having to go through multiple layers of middlemen.

More than 4,000 trainees attended the training, including representatives of farming cooperatives, business owners, returning university students and demobilized soldiers from 11 poverty-stricken counties. The session touched on how to set up an online store, how to run sales and marketing campaigns, and how to boost followers through livestreaming.

Read also: Tsinghua University study finds Pinduoduo’s “cloud agriculture” model helps alleviate poverty

Poverty alleviation is one of China’s main objectives for 2020, and agriculture, rural areas, and farmers are among the country’s top targets for relief work. The Chinese government has introduced several policies this year to stimulate rural agriculture growth, including a policy to develop rural markets by expanding e-commerce into regional areas.

By promoting “cloud agriculture,” PDD hopes to alleviate poverty in remote areas of China by expanding the reach of agricultural products to consumers. The e-commerce company’s focus on improving information, intelligence and scale will transform the short shelf life of agricultural products and increase geographical limits for rural businesses, according to a Tsinghua University report released in June.

PDD, which has 628 million active users, saw its agricultural produce GMV reach 136.4 billion yuan (US$19 billion) in 2019, a 109% increase year-on-year. The value of produce from impoverished counties sold through the platform rose 130% to 37.3 billion yuan last year.