Pinduoduo, China’s largest agri-focused technology platform, was named a pioneer in digital agriculture at a major conference, with its “cloud agriculture” model recognized as one of the top 10 achievements in digital agriculture in the world.
The accolades were handed out at the 2020 World Digital Agriculture Conference held in Guangzhou, China, on Dec. 12. The conference aims to demonstrate the integration of digital technology and modern agriculture, and the organizing committee selected several case studies to showcase how digital technology empowers agriculture.
Pinduoduo has focused on agriculture since its establishment in 2015. In 2019, the transaction volume of farm products reached 136.4 billion yuan (US$20.8 billion) on Pinduoduo’s online marketplace.
As of the end of 2019, Pinduoduo has covered almost all agricultural production areas in China, with more than 12 million agrarian producers directly connected to the marketplace serving more than 700 million consumers.
Pinduoduo has brought a systems approach to tackling the inter-related issues at various points of the agricultural value chain. The company’s initiatives include improving downstream market access for farmers and training younger e-commerce talent, revamping midstream logistics infrastructure to reduce waste, lower costs and speed up the delivery of agricultural products. Pinduoduo also works with industry partners and universities to develop upstream technology to increase the resilience of the food supply chain.
Earlier this year, Pinduoduo jointly organized the Smart Agriculture Competition with the China Agricultural University, under the technical guidance of the Food and Agriculture Organization of the United Nations. The competition sought to identify cost-efficient and scalable agricultural technology that can be promoted as standardized solutions across China.