Pinduoduo introduced an Indonesian pavilion on its e-commerce platform to promote the Southeast Asian country’s products to its almost 700 million consumers.
The pavilion featured products such as packaged instant noodles, bird’s nest supplements, coconut water, and Indonesian batik. Deny W. Kurnia, the Consul General of the Republic of Indonesia in Shanghai, took part in a livestreaming session organized by Pinduoduo to promote his country’s specialties.
Wearing a batik shirt, he told the livestreaming audience about batik’s 1,200 years of history and how its bright and bold patterns have inspired designs beyond clothing.
The session attracted 450,000 viewers in total and boosted Indonesian product sales on the platform by 280%. Indomie Mi Goreng instant noodles were a firm favorite, garnering more than 10,000 orders.
Pinduoduo has teamed up with different countries to establish national stores and hold livestreaming sessions to promote their local specialties. In June, Pinduoduo held a live broadcast to showcase Thailand’s tropical fruits, including durians, mangosteens, longans, and coconuts.
Other countries that have participated in the livestreams include South Korea, Chile, Denmark, Serbia, Latvia, Montenegro, Slovenia, Poland, Czech Republic, Slovakia, Hungary, and Bulgaria.