Pinduoduo 2020 Environmental, Social, and Governance (ESG) report

Pinduoduo 2020 Environmental, Social, and Governance (ESG) report

Staff Writer
Staff Writer
Pinduoduo Content Team
November 3, 2020

Pinduoduo published its first Environmental, Social, and Governance (ESG) report to detail our progress in managing sustainability and governance matters. (The full report can be downloaded here.)

Pinduoduo was established in 2015 with the goal of bringing more value-for-money products and more fun to our users. For us, delivering the best value for money is not about squeezing suppliers for the lowest price, but about systematically examining each part of the supply chain to release more value for a win-win situation.

Our corporate social responsibility efforts are guided by the goal of promoting digital inclusion. We aim to bring more people into the digital economy so that local communities can enjoy the rewards of increased productivity and convenience and create value through new jobs and market opportunities.

“Pinduoduo, as a growing organization, will always dedicate itself to doing the right things, creating value for our society, and making this world a better and happier place,” Chen Lei, Chief Executive Officer of Pinduoduo, said in the report. “It is our hope that as the company grows in strength, we would have more resources and capabilities to achieve this goal.”

We are focusing our efforts to be a responsible corporate citizen and member of the community on several fronts:

1. Environmental impact

We seek to lessen our impact on the environment by re-engineering the traditional agricultural and manufacturing supply chains through our consumer-to-manufacturer (“C2M”) model and livestreaming to cut down layers of intermediaries, thereby reducing wastage and promoting efficiency and productivity.

2. Digital ecosystem

By building the digital ecosystem, we seek to empower more people and businesses through training and the sharing of knowledge through initiatives such as our New Brand and New Farmer initiatives. By enabling more aspiring  entrepreneurs to start their businesses and create more jobs, we seek to be socially inclusive by bringing more people into the digital economy and sharing in its growth.

3. Investing in the future

By investing in the future through the promotion of basic scientific research and technological innovation, we seek to improve the overall level of governance and protect the public’s interest.

The following is a selection of articles about Pinduoduo's ESG efforts:

How Pinduoduo cuts the number of layers of distribution by digitizing the supply chain

The traditional multistage distribution model leads to unnecessary energy consumption and emissions because of extended delivery distances, excess packaging and the operation of warehouses. See how we help producers save on transportation and storage costs and lessen the impact on the environment by cutting the number of layers of distribution.

Pinduoduo's approach to bettering farmer livelihoods and revitalizing the rural economy

Injecting transparency into the agricultural supply chain and empowering farmers to tap into the online market for agricultural produce is the key to revitalizing the rural economy. By enabling farmers to become entrepreneurs and take greater control over their sales, new jobs are being created, unlocking more economic opportunities for local communities.

How Pinduoduo fights brushing and other illicit activities

Pinduoduo has a zero-tolerance policy toward any form of fake transactions that attempt to manipulate sales volumes, customer reviews or merchant ratings. To identify fake transactions, we have developed dedicated algorithms to screen for patterns of anomalous transactions and make inquiries to merchants if we suspect any “brushing” activities. We also adopt measures to remove the merchants’ incentives to use “brushing” by making it less effective.

Pinduoduo’s approach to data protection and distributed AI

Our technology infrastructure adopts a distributed artificial intelligence (“Distributed AI”) approach, which we believe in the long run would significantly improve data security on our platform and afford better privacy protection to our users.