Duo Duo Orchard: Poverty alleviation in a game

Duo Duo Orchard: Poverty alleviation in a game

Staff Writer
Staff Writer
Pinduoduo Content Team
September 1, 2020

In Duo Duo Orchard, users can grow virtual fruit trees, collecting water droplets to water their tree by shopping, browsing, and interacting with other users on the platform. Users receive free fruit from Pinduoduo after the virtual tree is fully grown. Pinduoduo sources most of the fruit from key areas in China’s poverty alleviation program such as Daliangshan in Sichuan and Southern Xinjiang.

The game has been incredibly popular since it launched in 2018. A month after its launch, nearly two million new virtual trees were planted every day. Pinduoduo gave out over 500,000 kg of free fruit every day, benefiting not only consumers but also growers in rural areas.

Duo Duo Orchard’s user base continued to expand and hit record numbers in 2019. As of 2019, the number of Daily Active Users had exceeded 60 million. Building on Duo Duo Orchard, Pinduoduo introduced Duo Duo Pasture, Duo Duo Farm, and similar innovative products, which started a new wave across the industry where fun user experiences and agricultural e-commerce came to be closely connected.

Currently, Duo Duo Orchard is sending out more than 1 million kg of fruit daily. Through this game, users can have fun while helping to alleviate poverty by consuming products from poverty-stricken areas.

Each fruit tree planted by users indirectly helps fruit-growers in poverty-stricken areas increase their income, and best of all, such poverty alleviating actions are made simple and straightforward for all users to participate.

Helping the poor thus becomes normalized and integrated seamlessly into the Pinduoduo user’s e-commerce experience.