Corporate Responsibility

Corporate Responsibility

In line with our core value of Ben Fen, we are committed to doing our part to make the world a better place

In line with our core value of Ben Fen, we are committed to doing our part to make the world a better place

Corporate responsibility

Our approach to corporate responsibility

Our approach to corporate responsibility

Pinduoduo was established in 2015 with the goal of bringing more value-for-money products and more fun to our users. Our core value of Ben Fen reflects our commitment to adhere to our principles and always do the right thing for the greater good. For us, value creation for our consumer does not imply we have to squeeze merchants for the lowest price, but rather, it is about systematically examining and improving each part of the supply chain to unlock more value for a win-win situation.

We also consider the interaction, knowledge and social inclusion that we bring with our interactive e-commerce model, as part of the value we provide to both our buyers and sellers.

Our corporate responsibility efforts are thus guided by this goal of promoting digital inclusion. We aim to bring more people into the digital economy so that local communities can reap the benefits of increased productivity and convenience and create value through new jobs and market opportunities.

Pinduoduo was established in 2015 with the goal of bringing more value-for-money products and more fun to our users. Our core value of Ben Fen reflects our commitment to adhere to our principles and always do the right thing for the greater good. For us, value creation for our consumer does not imply we have to squeeze merchants for the lowest price, but rather, it is about systematically examining and improving each part of the supply chain to unlock more value for a win-win situation.

We also consider the interaction, knowledge and social inclusion that we bring with our interactive e-commerce model, as part of the value we provide to both our buyers and sellers.

Our corporate responsibility efforts are thus guided by this goal of promoting digital inclusion. We aim to bring more people into the digital economy so that local communities can reap the benefits of increased productivity and convenience and create value through new jobs and market opportunities.

Corporate practices

Corporate practices

Protecting the environment

Protecting the environment

We reduce wastage and promote efficiency and productivity by reengineering the traditional agricultural and manufacturing supply chains through our consumer-to-manufacturer ("C2M") model and livestreaming to cut down layers of intermediaries.

We reduce wastage and promote efficiency and productivity by reengineering the traditional agricultural and manufacturing supply chains through our consumer-to-manufacturer ("C2M") model and livestreaming to cut down layers of intermediaries.

Driving social inclusion

Driving social inclusion

We seek to promote social inclusion by bringing more people into the digital economy to share in and contribute to its growth. We enable aspiring entrepreneurs to start their businesses and create more jobs, and empower people with more knowledge through our training programs.

We seek to promote social inclusion by bringing more people into the digital economy to share in and contribute to its growth. We enable aspiring entrepreneurs to start their businesses and create more jobs, and empower people with more knowledge through our training programs.

Investing in the future

Investing in the future

We seek to improve the overall level of governance and protect the public's interest through the promotion of basic scientific research and technological innovation.

We seek to improve the overall level of governance and protect the public's interest through the promotion of basic scientific research and technological innovation.

Our recent efforts

Our recent efforts

Intellectual Property Intellectual Property China's e-commerce giants step up IP rights protection China's e-commerce giants step up IP rights protection

Competition is driving innovation in best practices for IP rights protection.

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Interactive Features Interactive Features Duo Duo Orchard: Poverty alleviation in a game Duo Duo Orchard: Poverty alleviation in a game

The mini game rolled out by Pinduoduo in May 2018 explores a new model of poverty alleviation and supporting farmers

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Merchant Stories Merchant Stories Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business Meet Yang Tiancai: Muscular dystrophy did not stop him from building a successful online business

E-commerce has created opportunities for small businesses to flourish.

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